Company Description
Formed in 2017 by the combination of Misys and D+H, we provide the broadest portfolio of financial services software in the world today—spanning retail banking, transaction banking, lending, capital markets and treasury.
Our solutions enable customers to deploy mission critical technology on premises or in the cloud. With our scale and geographical reach we drive valued solutions and opportunity for customers regardless of size or geography. Through our open, secure, and reliable solutions, we empower customers to accelerate growth, optimize cost, mitigate risk and continually evolve to meet their changing needs.
A Truly global organization with offices in 42 countries worldwide, with an employee base of approximately 10,000 employees. We work with 9,000 customers, including 48 of the top 50 banks globally. Through our software, we’re constantly stretching boundaries to do more for our customers. We are proud to be an organization where our vision, values and cultural beliefs are not just shared, but are lived by our people globally and where recognition is part of each and every day.
Job Description
What will you contribute?
Finastra, a leading global Fintech company, has an exciting opportunity for an enthusiastic Paid Media Specialist to join our dynamic and growing marketing hub in Bucharest. The Paid Media Specialist will be part of the Performance Marketing team, supporting the planning, deployment and reporting of paid digital media campaigns for all Finastra’s lines of business.
Responsibilities & Deliverables
- Build digital marketing plans by identifying the most suitable channels for each campaign.
- Translate stakeholder briefs into effective campaigns by coordinating paid digital media planning and execution either through hands-on implementation (LinkedIn Ads), agencies (search & programmatic) and other third-party vendors (content syndication & publishers).
- Deliver the Business Unit objectives to the agreed budget, and target personas.
- Suggest improvements to campaign creatives & landing pages to enhance digital performance.
- Create insightful and actionable campaign reports.
- Monitor competitor activity and propose next actions.
- Run A/B tests to uncover the best ad strategies, creatives & landing pages.
Qualifications
Required Experience
- Fluent English-speaking skills
- Minimum 3 years’ experience of hands-on paid media implementation within an in-house team or via an agency, ideally working with larger budgets and/or global campaigns.
- Excellent knowledge of Google Ads ad formats, LinkedIn Ads, GA4 and SEMRush – certifications are appreciated.
- Basic SEO, UX, graphic design, and copywriting knowledge in order to recommend campaign landing pages and creatives improvements.
- Working knowledge of Marketo is a bonus.
- Keen eye for details and an analytical mind, paired with strong written and verbal communication skills.
Additional Information
Benefits
- Unlimited paid time off
- Hybrid working – 2 office visits per month
- Access to free courses on LinkedIn Learning
- Private health insurance with Regina Maria
- Pluxee meal tickets, SanoPass & Bookster
Top Skills
What We Do
At Finastra our purpose is to unlock the power of finance for everyone & redefine finance for good. We’re the orchestrator of open finance; building and delivering innovative, next-generation technology on our open Fusion software architecture and cloud ecosystem. We’re one of the world’s largest FinTechs, working with over 9,000 customers including 90 of the top 100 banks globally.
We’re creating a pioneering open platform that’s disrupting the financial industry, changing how financial software is developed and used. We believe in collaboration for innovation, to unlock the potential of people, businesses and communities. We have an unmatched portfolio of financial software and deliver mission critical solutions for financial institutions of all sizes, on premises or in the cloud. Our open architecture and platform approach embrace a wide ecosystem of partners and co innovators. Together we're leading the way in which applications are written, deployed and consumed in the world of financial services.
Our people mission is to be the most loved and inclusive fintech company in the world; a mission we take seriously. DE&I factors into everything we do and every decision we make as a business. When you join Finastra, you open up a world of possibilities. With us, you can supercharge financial institutions, big tech and fintech while also building a more inclusive finance industry.
We believe our people thrive when given the opportunity to be their authentic selves and we trust our people to work how, when and where they want; this is OPENworking. Our 2+ policy provides the perfect mix of focused work at home, coupled with the meaningful connection that comes from in person collaboration, coaching and community. We're rolling out a new programme where our people take as much leave as they need; we do not count vacation days and we trust our people to work in a way that suits them, when it suits them.
Come join the future of Fintech, and make your world. OPEN.
