Own and execute paid media strategy across LinkedIn, Meta, and emerging channels for B2B SaaS demand generation. Manage budgets, launch and optimize campaigns, run structured tests, and connect advertising performance to leads, pipeline, revenue, and ROAS. Maintain tracking frameworks and reporting in HubSpot, Dreamdata, and analytics tools. Collaborate with Social, Content, Creative, Sales, and commercial teams on account-based marketing and performance-led creative.
Zinc’s marketing function is building toward a world-class demand engine. As we push beyond the UK, we want to reach our ICP in the ways they want to be reached, across a range of paid media channels, and turn that attention into pipeline (not just clicks and impressions). 📈
This role owns that. You’ll sit within the Demand Generation team, reporting into the Senior Demand Generation Lead, and working closely with Social, Content, Creative, Sales and the wider commercial team. You’ll run paid media across LinkedIn (our primary channel), Meta and emerging paid channels, driving lead generation, demand generation, pipeline growth, brand awareness and account-based marketing. You’ll be accountable for what paid delivers in HubSpot and Dreamdata (leads, MQLs, pipeline and revenue), not just what the platforms report. 🚚
This is a hands-on IC role. You’ll build, launch, test and optimise campaigns yourself, and own the strategy behind them. ⚡️
⚡️📆⭐️(Please find full interview process listed in the Job description on our website - including timelines) ⚡️⭐️
Key Responsibilities 🗝️
- Paid social campaign management: Planning, building and launching campaigns, predominantly on LinkedIn with a lighter touch on Meta, across campaign objectives and audiences. Leading activity across the full funnel, balancing brand, consideration and retargeting, in the UK and as we expand globally. 🧑💼
- Strategy and budget ownership: Owning the paid social strategy, set against marketing objectives and commercial targets. Managing budgets, pacing and forecasting, and making data-led recommendations to the Senior Demand Gen Lead to improve performance and ROI. 📊
- Optimisation and testing: Running regular A/B tests across ad types, audiences, messaging, creative and landing pages, guided by a structured testing roadmap. Making fast pause/scale calls from the data. 🧪
- Emerging channels: Identifying and recommending new channels to test (e.g. Reddit ads, ChatGPT ads, G2 ads) and running pilots from a scoped test plan through to a clear scale or kill decision. Reporting openly on the results and limitations of each so we can make informed investment decisions.
- Reporting and analysis: Producing monthly paid reports covering spend, pipeline, and ROAS, using HubSpot and Dreamdata to show what’s driving Leads, MQLs, SQLs and revenue. Giving marketing leadership clear readouts with recommendations, not just numbers. Owning the tagging framework (UTMs, tracking pixels, GA4, HubSpot integration), including its accuracy and maintenance. 🧑🔧
- Cross-functional collaboration: Working closely with marketing and the commercial teams to ensure paid activity isn’t siloed. Partnering with the Social Media Manager and Creative team to produce performance-led assets at a steady cadence and avoid creative fatigue, and aligning on a thought leadership approach that carries high-performing organic content into paid and vice versa. 👯
Skills, Knowledge and Expertise 🚀
- 3+ years hands-on paid social experience, predominantly in LinkedIn.
- Proven experience running LinkedIn campaigns for a B2B SaaS business, ideally in-house, though agency experience will be considered.
- Experience running account-based paid campaigns using target lists and CRM-synced audiences, alongside Sales.
- Strong analytical skills, and comfortable using HubSpot, Google Analytics and attribution tooling (we use Dreamdata) to collate clear and consistent performance reports.
- Budget ownership and a track record of tying spend to pipeline and the impact on revenue. Comfortable setting up tracking and talking about the commercial impact of your channels.
- Experience running structured experiments across paid media channels.
Nice to haves
- Experience managing display, programmatic, YouTube or paid search campaigns.
- Experience scaling LinkedIn campaigns internationally.
- Piloting emerging channels for Zinc (Reddit, ads, G2 ads, ChatGPT ads) through to a scale or kill decision
- Hands-on experience with LinkedIn Insight Tag, Conversions API and UTM governance, with a working grasp of consent and GDPR-compliant tracking.
What we offer 🍉
- 24 days holiday + Bank Holidays + your birthday off 🎉
- £1200 annual benefits allowance (ThanksBen, from month 2)
- Early finish Fridays (16:00)
- Yearly company retreat abroad ✈️
- 30 days to Work from anywhere 🌍
- Enhanced Maternity, Paternity, and Adoption Leave (13 weeks full pay, 17 weeks half pay, then SMP for maternity, 1 month full pay for paternity/adoption) 🐣
- Statutory pension with NEST (3% employer, 5% employee)
- Zinc shares, issued through the EMI Scheme
- Unlimited access to Spill Therapy
- Company socials, quarterly team socials Free Monday lunches
- Nursery workplace benefit scheme (Yellownest)
- Option to lease an electric car through Electric Car Scheme
- Celebrated Zinc anniversaries 🥳
About
Who are Zinc? ⚡️We believe in better background checking: making them easy, instant and delightful - for candidates and HR teams across the world 🌎. Founded in 2017, we've grown year-on-year, reaching the Times Top 100 fastest growing businesses, the Deloitte EMEA fast 500 and winning the 2026 HSBC x WIRED Award in the Trailblazers Category.But we're not all work, our founders Luke and Charlotte are hot on being a culture first business. By this, we don't just mean an active calendar of company and team events (although these are great! 🍻 🥂🍕🎯) - our culture is defined by respect, fostering support for new ideas, promoting flexible work environments and operating with autonomy and low ego. 🔥💥❤️It's not just us who think they've done a stellar job - we've won awards for being a Top Place To Work in 2025 and 2026 from Tembo and SeedLegals 💚What are our values? 🧩🧩🧩Our values are: Pragmatism, Integrity, Empathy, Collaboration, Empowerment and Speed. We call them the PIECES that make Zinc (see what we did there 😂).How do we work? 🧑🏽💻👩🏼💻👨🏿💻We operate on a hybrid working model, with everyone coming to our Shoreditch Offices on Mondays and Thursdays, and working from home on the others. We believe this is a great balance between having space for deep work and in-person collaboration ⚡️⚡️⚡️
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