Paid Media Manager (Paid Search & Social)

ABOUT US 

SINE Digital is a global leader in media, technology, and insights for the live entertainment industry. With offices in London and New York, we partner with world-class cultural institutions and global brands to drive digital and AI transformation, delivering data-led marketing strategies that maximise ticket sales, elevate brand awareness, and deepen audience engagement.

Our clients include many of the most iconic productions in the West End and on Broadway, alongside some of the world’s foremost cultural organisations such as The Royal Ballet & Opera (formerly the Royal Opera House), Nederlander Theatres, LW Theatres, LW Tickets, and The Royal Court.

ABOUT THE ROLE

The Paid Media Manager is responsible for shaping and delivering SINE Digital’s performance media strategy across Paid Search and Paid Social.

The role requires strong hands-on expertise in campaign planning, optimisation, and reporting across key search platforms such as Google Ads (incl. Search, PMax and Demand Gen) and Microsoft Ads. It also requires confident management of Paid Social activity across platforms including Meta, TikTok, Reddit, Snapchat and Pinterest.

You will drive innovation, uphold best practice, and support the development of integrated and data-led strategies.

RESPONSIBILITIES

Campaign Management & Strategy

• Lead end to end campaign setup, optimisation, and reporting across search and social platforms
• Conduct keyword research, audience analysis, creative analysis, and competitor insights to inform strategic direction, structure, and overall channel planning
• Develop cross-channel strategies and media plans that align with client KPIs and budgets, presenting clear tactical rationale
• Use platform and third party analytics tools to translate data into actionable insights, as required in both source roles
• Streamline ways of working across Paid Search and Paid Social, building efficient and scalable campaign management processes
• Champion the practical use of automation and AI to accelerate workflows
• Identify and champion opportunities for testing and innovation
• Monitor platform trends, new features, and betas, and share relevant updates with internal teams and clients
• Oversee onboarding and account setup, ensuring timelines, deliverables and assets are managed efficiently.

Client Relationship Management

• Build and maintain strong client relationships, acting as a trusted point of contact for strategic discussions
• Present campaign results, insights, and growth recommendations clearly and confidently
• Work closely with Account and Media Directors on quarterly reviews, post-campaign analyses, and long-term planning.

Line Management

• Manage and mentor junior team members, ensuring workloads are balanced and development goals are met
• Conduct regular 1:1s and annual reviews, providing feedback and clear objectives to support professional growth
• Support recruitment, onboarding, and training processes, contributing to a positive and inclusive team culture
• Lead by example in fostering collaboration, curiosity, and performance excellence across the team.

Operational Excellence

• Drive a culture of operational excellence, ensuring the team works smarter, not harder, as account complexity and scale increase
• Oversee all budget activity across Paid Search and Paid Social on your accounts, including budget recommendations, pacing and billing
• Conduct regular audits to improve performance
• Leverage automation tools, scripts, and data feeds to support operational efficiency
• Contribute to internal best practice documentation, new business pitches, and internal training initiatives
• Maintain high standards of delivery through quality assurance and adherence to best practice across all campaigns.

As part of our dynamic team, you’ll need to demonstrate the following:

• 3+ years of Paid Search & Paid Social experience - agency experience desirable
• Strong expertise across Google Ads (Search, PMax and/or Demand Gen) and Microsoft Ads
• Strong experience working across Paid Social platforms such as Meta, TikTok, Snapchat, Reddit and Pinterest
• Skilled in campaign planning, execution, reporting, and performance analysis (e.g., GA4)
• Confident in planning, executing and reporting on full funnel digital campaigns
• Experience in theatre and live entertainment marketing is desirable but not essential
• Strong communicator with the confidence to lead client conversations and presentations
• Organised, detail-focused, and comfortable managing multiple accounts simultaneously
• Proficient in Google Workspace and/or Microsoft Office, particularly Sheets/Excel and Slides/PowerPoint.
• A proactive, curious, and collaborative mindset with a passion for digital marketing.

• 25 days’ holiday (plus public holidays and Christmas closure) and additional annual leave accrual for the first three years.
• Competitive salary, benchmarked annually.
• Early Friday finish at 3pm (subject to business needs).
• Enhanced family and personal leave policies.
• Health cash plan (after 3 months) and employee assistance programme.
• Hybrid working with home equipment allowance.
• Regular social events and free tickets to live events.
• Modern Fitzrovia office with local discounts and wellbeing perks.
• Structured personal development programme and access to industry conferences.
• An active social events calendar and opportunity to input into the social calendar
• Opportunities to help further shape the business culture and agency benefits.

LOCATION

Our stunning offices are based in the heart of Fitzrovia, minutes walk from Goodge Street, Tottenham Court Road and Warren Street stations.

At SINE Digital, we’re committed to creating a workplace where people feel respected, valued, and empowered to thrive - just as they are. We believe that diverse perspectives and lived experiences are key to driving innovation, and we’re proud to be an equal opportunity employer. Inclusion is more than a policy, it’s part of our culture. We welcome talent from all backgrounds, regardless of race, colour, religion, gender identity, sexual orientation, age, nationality, disability, marital status, or any other aspect of identity. If you require any adjustments or support during the recruitment process,  let us know at [email protected] - we’re here to ensure you have what you need to show up as your best self.