Paid Media and SEO Manager

Company Description

We are in Business for People, empowering people in service organizations with innovative Enterprise and Business software solutions. We’ve innovated and taken a new approach to delivering ERP that works for people. Self-driving, adaptive and intuitive software that is changing the way people work. Our solutions empower people and deliver a better people experience so people can spend time on meaningful high value work they live for.

Read more on our website about how we transform work and how people feel about it, so our customers and their people can thrive.

Job Description

Paid Media & SEO Manager

We are seeking a highly skilled and data-driven Paid Media & SEO Specialist to manage in tandem with our agency our Demand Generation campaigns, Paid & Organic Search strategy, Paid Social Media and Retargeting activity. This role is critical in driving online visibility, generating quality traffic, and improving conversion rates across all digital platforms.

Key Responsibilities:

Paid Media

• Develop, coordinate, manage and expand paid search campaigns (Google Ads, Bing Ads) together with our agency to drive targeted traffic and maximize ROI.
• Conduct audience targeting and segmentation for display ads, social media ads (LinkedIn), and retargeting campaigns.
• Work with the website team to manage tracking tags across all Paid Media platforms (Google Tag Manager, Facebook Pixel, etc.).
• Ensure proper tagging of campaigns to track performance and customer behavior in line with measurement framework.
• Perform A/B testing on ad creatives, landing pages, and bid strategies to optimize ad performance.
• Analyze and report on campaign performance, using metrics such as CTR, CPC, CPA, and ROAS to guide ongoing improvements. Identify trends, insights, and opportunities for optimization in conjunction with the agency.
• Collaborate with the agency on managing the campaign budget.
• Troubleshoot and resolve tracking issues, ensuring data accuracy and integrity at all points in the customer journey funnel.
• Maintain documentation for processes, tools, and best practices to ensure consistency across Paid Media campaigns.
• Develop in collaboration with the agency custom dashboards and reports to visualize campaign performance and business impact.
• Collaborate with the data analytics team to analyse organic search data alongside paid data to identify trends and keyword synergies.

SEO (Search Engine Optimization)

• Work with the agency and the copywriters to optimize website content, landing pages, and blog posts to enhance organic search rankings and drive qualified traffic.
• Conduct comprehensive on-page and off-page SEO audits, work with the developers to implement technical SEO fixes (e.g., improving site speed, mobile usability), and ensure all pages are properly indexed.
• Collaborate with web development and content teams to improve internal linking, site architecture, and SEO best practices.
• Monitor and report on SEO performance metrics, including organic traffic, keyword rankings, and conversion rates.
• Develop a comprehensive link-building strategy to increase domain authority and improve organic search visibility.
• Track the impact of link-building efforts through regular reporting on link acquisition, domain authority, and organic performance improvements.
• Work with the agency, who will run the keyword research, to identify high-potential, low-competition keywords that align with business goals and customer intent.
• Utilize SEO tools like Google Keyword Planner, SEMrush, and others to analyze competitors’ keyword performance.

General Requirements:

• Passionate about Paid Media & SEO and enjoy using data to tell a story.
• Conduct in-depth analytics to identify insights & recommendations.
• Working with regional teams to prioritise strategic imperatives.
• Identify and investigate trends, patterns, anomalies, spikes and other occurrences in data sets that help drive intelligent planning & decisions.
• Advise internal team with regards to patterns and relationships in the data. Working with the agency to recommend campaign direction.
• Maintain excellent communication with internal & external stakeholders.
• Own the reporting cycle for creative assets, developing and delivering reports highlighting best performing formats, messages and platforms.
• Lead the collection, analysis & delivery of Paid Media & SEO intelligence.

Qualifications

Qualifications

• Bachelor’s degree in marketing, business, or a related field.
• Proven experience 4+ years in SEO, PPC, and paid media management.
• Native-level proficiency in English, with exceptional written and verbal communication skills.
• Hands-on experience with Google Ads, Google Analytics, SEMrush, or similar tools.
• Strong analytical skills and the ability to interpret data and provide actionable insights.
• Excellent communication and project management skills.

Additional Information

A chance to participate in the development of an international leading software firm. At Unit4, you have the freedom and autonomy to be successful. An attractive salary while working in a challenging international environment. Enthusiastic colleagues who like to learn from each other. At Unit4 we invest in your personal and professional growth. We don't focus on how many days you work, we trust you on delivering results - thus, we have an unlimited vacation policy.