WPP Enterprise Solutions designs, builds, and operates the growth systems that competitive businesses rely on. In a world where Al is reshaping how companies drive growth, we lead clients in business transformation and marketing modernization, connecting strategy directly to execution. Our 12,000 experts in engineering and platforms, commerce, consulting, content transformation, CRM, and CX work within a unified global operating unit across 40+ markets. WPP Enterprise Solutions works alongside best-in-class partners including Adobe, AWS, Braze, Google, Microsoft, Salesforce, and Shopify, as well as innovators in AI, to deliver growth solutions tailored to the needs of our clients’ businesses. VML, part of WPP, supports WPP Enterprise Solutions by helping brands activate transformation through creativity and experience.
Reporting directly to the Optimisation Lead, you will drive the daily commercial performance and onsite execution of our online channels using our Rapid Iteration & Execution framework. Sitting at the intersection of commercial trading, analytics, customer experience, and execution, you will translate real-time trading metrics into live, revenue-generating site updates.
Collaborating closely with Paid Media, CX/Design, Development, and Merchandising teams, you will combine commercial acumen with hands-on site management tools to maximize sales, conversion performance, customer engagement, and channel profitability.
Key Responsibilities1. Onsite Trading, Merchandising & Campaign Execution- Daily Trade Execution: Own daily commercial performance across key e-commerce metrics, including Revenue, Web Traffic, Conversion Rate, Average Order Value (AOV), and Product Availability.
- Roadmap & Content Execution: Build, launch, and QA weekly site updates, visual merchandising, site banners, landing pages, and promotional campaigns across digital channels.
- Customer Journey & Promo Management: Maintain friction-free customer journeys across key landing pages, category pages, and checkout flows, executing promotional plans at pace to drive profitable sales growth.
- Audience Targeting & Segmentation: Leverage Customer Data Platforms (CDPs) and web analytics to segment dynamic audiences and deploy targeted commercial messaging.
- Real-Time Performance Monitoring: Track live web traffic, customer behavior, and sales data to spot performance drops, inventory issues, or immediate high-potential commercial opportunities.
- Actionable Reporting: Synthesize web analytics into clear trade recommendations for weekly performance reviews, demonstrating commercial ROI and revenue uplift.
- Platform & Data Quality: Act as super-user for our CMS, e-commerce, and analytics stack (e.g., GA4, Adobe Analytics, Salesforce, Shopify), ensuring accurate tagging, event tracking, and content integrity.
- AI & Automation: Leverage AI and self-service analytics tools to accelerate commercial decision-making and streamline daily reporting.
- Stakeholder Alignment: Act as the operational hub, collaborating daily with Copywriters, Designers, Developers, Paid Media, CRM, and Merchandising to coordinate rapid asset production and deployment.
- Action Ownership: Track trading actions from insight through to live deployment with clear owners, timelines, and commercial accountability.
- Commercial & E-Commerce Background: Proven experience in e-commerce trading, digital merchandising, or commercial analytics, with a strong understanding of online retail drivers (revenue, traffic, conversion, margin).
- Technical Platform Toolset: Hands-on experience with enterprise CMS and e-commerce platforms (ideally Adobe) and web analytics suites (GA4, Adobe Analytics, Amplitude). CDP familiarity and basic HTML/CSS/JS knowledge are pluses.
- High-Velocity Mindset: Agile, highly organized, and thriving in fast-paced retail environments with a focus on rapid execution and immediate commercial impact.
- Analytical & Collaborative: Skilled at turning complex data into clear business decisions while effectively coordinating cross-functional technical, creative, and commercial teams.
We lead with Heart, fostering empathy and trust where genuine connections and human-centric work flourish.
We empower your Brains for innovation, valuing relentless curiosity and collaborative intelligence to solve complex challenges.
And we champion Courage, inspiring you to speak up, embrace experimentation, and advocate for bold solutions that push our thinking to be better than yesterday.
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At WPP Enterprise Solutions
WPP Enterprise Solutions designs, builds, and operates the growth systems that competitive businesses rely on. In a world where Al is reshaping how companies drive growth, we lead clients in business transformation and marketing modernisation, connecting strategy directly to execution.
Our 12,000 experts in engineering and platforms, commerce, consulting, content transformation, CRM, and CX, work within a unified global operating unit across 40+ markets. WPP Enterprise Solutions works alongside best-in-class partners including Adobe, AWS, Braze, Google, Microsoft, Salesforce, and Shopify, as well as innovators in AI, to deliver growth solutions tailored to the needs of our clients’ businesses. We have received distinction as a leader in Commerce Services and CX Strategy Consulting by the Forrester Wave™
To find out more, visit enterprisesolutions.wpp.com and follow us on LinkedIn.
WPP Enterprise Solutions is part of WPP, the trusted growth partner for the world's leading brands. Powered by exceptional talent and our agentic marketing platform WPP Open, WPP unites cutting-edge media intelligence and data solutions, creativity, production, enterprise solutions and expert strategic counsel.
WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence and world-class partnerships – all united by our agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity and deliver transformational growth. For more information, visit WPP.com.
WPP (VML/WPP Enterprise Solutions) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.
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