Offline Channel Lead

Posted 17 Days Ago
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London, Greater London, England
5-7 Years Experience
eCommerce • Retail
The Role
The Offline Channel Lead at dunnhumby is responsible for optimizing existing Offline media channels, developing new solutions, providing thought leadership, managing budgets, training teams, and building relationships with key stakeholders. This role involves overseeing the roll out of the 'Future of Instore' and leading channel governance.
Summary Generated by Built In

dunnhumby is the global leader in Customer Data Science, empowering businesses everywhere to compete and thrive in the modern data-driven economy. We always put the Customer First.

 

Our mission: to enable businesses to grow and reimagine themselves by becoming advocates and champions for their Customers. With deep heritage and expertise in retail – one of the world’s most competitive markets, with a deluge of multi-dimensional data – dunnhumby today enables businesses all over the world, across industries, to be Customer First.

 

dunnhumby employs nearly 2,500 experts in offices throughout Europe, Asia, Africa, and the Americas working for transformative, iconic brands such as Tesco, Coca-Cola, Meijer, Procter & Gamble and Metro.

We are looking for a talented Offline Channel Lead. You will be responsible for the optimisation of our existing Offline media channels that span Connected Store, Magazine and Clubcard mailings, at an exciting time of transformational change for the Tesco media business, this includes managing the ‘Future of Instore’ roll out, which marks the first significant change to our Instore inventory for 6 years. Responsible for delivering the Offline media optimisation workplan and building and maintaining successful working relationships with key stakeholders within Tesco and supporting delivery teams to enable the plan. You will be responsible for the ‘go to market’ launch plans for new solutions and utilise Tesco and dunnhumby data insights to develop unique channel recommendations and thought leadership across Connected Store. You will provide channel expertise to the media planning community, own the internal comms strategy, and ensure assets and pricing structures are effectively managed.

What you will be doing:

  • Accountable for the ongoing optimisation of our Offline channels and act as a consult for new solutions, leading the roll out into the dh Media teams.
  • Provide Media expertise to the internal teams and upskill them on the new solutions. Utilise insights to provide thought leadership on Connected store product suite internally and externally.
  • Actively own the media budgets for each channel, develop commercially viable, operationally sound solutions and opportunities that enable us to achieve our growth ambitions.
  • Provide sales materials and training to the sales team on all Offsite solutions ensuring they are equipped and empowered to take the media solutions to market
  • Be a trusted advisor and consultant to the Tesco Channel leads. Own regular channel governance and drive forward progress on the Channel workplan ensuring you effectively balance objectives across stakeholders to deliver the channel ambitions. Manage effective relationships with the delivery teams to and ensure that the new solutions are set up to succeed
  • Own the channel specific internal comms strategy, including status meetings where relevant to align stakeholders and ensure the plan can be delivered on time.
  • Ensure assets and pricing structures are updated and centrally managed 
  • Day to day line management responsibilities of an L1 Channel Executive

What we expect from you

  • Experience in Media planning and working with CPGs, Retailers or Agencies
  • Understanding of Connected store within grocery retail
  • Media Planning

What you can expect from us

We won’t just meet your expectations. We’ll defy them. So you’ll enjoy the comprehensive rewards package you’d expect from a leading technology company. But also, a degree of personal flexibility you might not expect.  Plus, thoughtful perks, like flexible working hours and your birthday off.

You’ll also benefit from an investment in cutting-edge technology that reflects our global ambition. But with a nimble, small-business feel that gives you the freedom to play, experiment and learn.

And we don’t just talk about diversity and inclusion. We live it every day – with thriving networks including dh Gender Equality Network, dh Proud, dh Family, dh One and dh Thrive as the living proof.  We want everyone to have the opportunity to shine and perform at your best throughout our recruitment process. Please let us know how we can make this process work best for you. For an informal and confidential chat please contact [email protected] to discuss how we can meet your needs. 

Our approach to Flexible Working

At dunnhumby, we value and respect difference and are committed to building an inclusive culture by creating an environment where you can balance a successful career with your commitments and interests outside of work.

We believe that you will do your best at work if you have a work / life balance. Some roles lend themselves to flexible options more than others, so if this is important to you please raise this with your recruiter, as we are open to discussing agile working opportunities during the hiring process.

For further information about how we collect and use your personal information please see our Privacy Notice which can be found (here)

The Company
Chicago, IL
0 Employees
Hybrid Workplace
Year Founded: 1989

What We Do

Dunnhumby is a customer data platform that provides models and insights into how customers engage with retail and e-commerce spaces.

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