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Diageo

National Account Manager, Luxury On Trade

Posted 12 Days Ago
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In-Office
London, England, GBR
Senior level
In-Office
London, England, GBR
Senior level
The role involves leading luxury account partnerships, driving P&L growth, managing influential retail customers, and activating luxury brands through strategic marketing initiatives.
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Job Description :

Job Title: National Account Manager, Luxury On Trade

  

About us:

With over 200 brands sold in nearly 180 countries, we’re the world’s leading premium drinks company. From global icons like Johnnie Walker, Guinness and Tanqueray to Smirnoff and Don Julio, we create brands consumers love. Bring your passion and use your curiosity as you explore, collaborate and innovate. Together with passionate people from all over the world, you’ll test new ideas, learn and grow, and unlock a brighter, more exciting future.

Join us to create a career worth celebrating!

We have identified an opportunity to accelerate our luxury agenda by our Premium and Super Premium market share and NSV. To achieve this, we have created a dedicated luxury business unit in our GB Market to build distinctive iconic luxury brands and execute via strong customer partnerships in all channels. This business unit will be the experts for all things Luxury with strong partnership, strategic vision, brand passion and desire to shape the future with us.  This is a dynamic and exciting opportunity with a massive growth ambition to work with iconic global luxury brands. 

This role is a key leadership role, reporting to the Head of Luxury On-trade. This role focuses on a small number of large strategic customers, with both a GB national & international footprint.  

 

In this role you will be the personification of Diageo’s ambition: to become the world's best-performing, most-trusted consumer goods company and build category-leading partnerships with industry-leading outlets. We are looking for someone with a sophisticated sense of style, who can present themselves and our products to reflect the luxury brand's image and values. 

 

The Luxury On trade team plays a crucial role in transforming Diageo’s presence in the top 10% of on trade accounts, connecting our brands with luxury consumers in these outlets. Luxury NAM will be an integral part of the senior commercial team, leading Diageo through a transformational journey, step changing its luxury ambition. It will also be the key point of contact for global commercial contracts, for customers with a head office in GB. 

Experience / skills required:

  • Leadership commercial experience in Luxury product categories or high-end accounts in the On trade is preferred. 

  • Experience working with global customers, operating in multiple markets.  

  • A proven track record of managing multiple influential retail customers and building new brand opportunities, you will need previous experience in this sector to succeed. 

  • Deep understanding of what is important to influential on trade GB customers and using this insight to drive the creation and execution of a clear and powerful commercial plan. 

  • Finger on the pulse of what is happening on the ground in both on-trade and third space venues, and brilliant relationships with key influencers in the industry.  

  • Experience building and activating luxury brands in conjunction with central marketing teams, demonstrating a clear brand building capability and robust decision making across commercial and marketing levers. 

  • In depth category knowledge across spirits and the alcohol (& non-alcoholic drinks) categories. Passion for premium and Super premium  brands, customers & consumers. 

  • Advanced negotiation and customer relationship building skills 

  • Robust commercial understanding, P&L literacy - innate numerical and analytical skills and ability to derive insight from data. Demonstrate deep personal accountability for performance. 

  • Ability to forge strong and effective cross-functional team relationships and confidently interact with senior stakeholders internally and externally to deliver business outcomes 

  • Effectively networked, to manage multiple external customers and collaborate with internal partners to build value for them. 

  • Proactive and entrepreneurial mindset to grow existing and win new customers ahead of our competition 

Accountabilities

  • Responsible for driving the internal P&L delivery and external market share growth of the Diageo Luxury portfolio in the region. Lead the team to executional success by providing the strategic direction for region, using market knowledge and outlet data to build plans to win share and deliver exponential on-trade P&L growth. 

  • Partner with the Diageo Luxury Marketing team to put our brands in the heart of culture by leading activation in outlets, driving talkability and availability. 

  • Deliver against the distribution and execution targets each month, quarter and year. 

  • Lead multi-functional teams, implementing global commercial agreements (commercial & marketing) where appropriate. 

Flexible Working Statement:

Flexibility is key to our success. Talk to us about what flexibility means to you, so that you’re supported to manage your wellbeing and balance your priorities from day one.

 

Rewards & Benefits Statement: 

We recognise and value performance, offering our people a highly competitive Rewards and Benefits package including:

 

Diversity statement:

Our purpose is to celebrate life, every day, everywhere. And creating an inclusive culture, where everyone feels valued and that they can belong, is a crucial part of this.

We embrace diversity in the broadest possible sense. This means that you’ll be welcomed and celebrated for who you are just by being you. You’ll be part of and help build and champion an inclusive culture that celebrates people of different gender, ethnicity, ability, age, sexual orientation, social class, educational backgrounds, experiences, mindsets, and more.

Our ambition is to create the best performing, most trusted and respected consumer products companies in the world. Join us and help transform our business as we take our brands to new heights and build new ones as part of shaping the next generation of celebrations for consumers around the world.

 

Feel inspired? Then this may be the opportunity for you.

 

If you require a reasonable adjustment, please ensure that you capture this information when you submit your application.

 

Recruitment Scam Warning

Protecting candidates is very important to us. All communications regarding your application will come from an email address ending in @diageo.com. In our recruitment process, we'll never ask for money. 

Worker Type :

Regular

Primary Location:

1HQ

Additional Locations :

Job Posting Start Date :

2026-05-14

Diageo London, England Office

Lakeside Drive, Park Royal, , , London, United Kingdom, NW10 7HQ

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