Mobile Marketing Manager

Company Description

We are champions of rail, inspired to build a greener, more sustainable future of travel. Trainline enables millions of travellers to find and book the best value tickets across carriers, fares, and journey options through our highly rated mobile app, website, and B2B partner channels. 

Great journeys start with Trainline 🚄 

Now Europe’s number 1 downloaded rail app, with over 125 million monthly visits and £5.3 billion in annual ticket sales, we collaborate with 270+ rail and coach companies in over 40 countries. We want to create a world where travel is as simple, seamless, and affordable as it should be. 

Today, we're a FTSE 250 company driven by our incredible team of over 1,000 Trainliners from 50+ nationalities, based across London, Paris, Barcelona, Milan, Edinburgh, Berlin, Madrid, and Brussels. With our focus on growth in the UK and Europe, now is the perfect time to join us on this high-speed journey.

Job Description

We’re seeking a passionate Mobile Marketing Manager with proven experience in delivering high-performing campaigns. You thrive in a forward-thinking, collaborative environment and have a strong commercial mindset to identify opportunities for scaling user acquisition across web and app platforms. 

The ideal candidate is proactive, inquisitive, and balanced in both analytical and creative skills. You understand what motivates customers to choose Trainline and make data-driven decisions. Highly organized with a keen eye for detail, you are adept at following and developing new processes.

Key Responsibilities 

• Manage and optimise budgets for paid social and app acquisition channels (Meta, Snapchat, TikTok) across multiple European markets, ensuring alignment with commercial targets. 
• Collaborate with marketing channels and cross-functional teams (brand, legal, product, and data) to drive integrated campaign success. 
• Lead creative testing initiatives in partnership with the internal creative studio to deliver world-class performance marketing creatives. 
• Build and prioritise hypotheses to scale and improve cost-efficiency across paid social and app acquisition channels. 
• Report regularly to stakeholders in Growth, Performance Marketing, and Finance with clear performance updates. 
• Stay informed on industry trends, escalating key developments as necessary.

Qualifications

• Strong understanding of mobile user acquisition on platforms like Meta, TikTok, Google Ads (App Campaigns, YouTube), and Snapchat. 
• Experience running A/B tests and Conversion Lift Studies on Meta, TikTok, and Snapchat. 
• Proven track record in creative asset optimization, working with creative teams to enhance ad performance. 
• Cross-functional collaboration: Proven ability to work closely with designers, copywriters, and developers to create high-quality creative assets. 
• Expertise in insights and reporting, delivering actionable insights to stakeholders through clear performance analysis. 
• Strong focus on brand alignment, ensuring creative assets drive results while adhering to brand guidelines. 
• Strong grasp of key performance metrics such as LTV and ROAS. 
• Experience with marketing measurement and attribution, using mobile measurement platforms (Appsflyer, Singular, Branch, Adjust, Kochava), and tools like Google Analytics 4, Firebase, and Google Tag Manager. 
• Solid understanding of mobile measurement technologies, including SKAdNetwork and the Android Privacy Sandbox. 
• Skilled in automating reports using data analytics tools such as Tableau or Looker. 
• Proven experience managing and coaching direct reports. 

Bonus Skills & Experience 

• Fluency in French, Italian, or Spanish. 
• Proficiency in SQL.
• Experience developing and optimising creative processes. 

Additional Information

Why should you jump on board? 
We pay special attention to learning and development and organise quarterly company learning days as well as offering a learning budget that can be put towards resources of your choice. We will cover the costs of your professional subscriptions and give you access to our very own learning platform. 

At Trainline, we care about the wellness of our employees. We host puppy therapy sessions, in-office yoga and run Mental Health First Aider training courses as well as having an Employee Assistance Program as one of our many company benefits.

We regularly throw fun social events such as pub quizzes, karaoke nights and our large-scale Summer and Winter Festivals every year. Additionally, we love hosting meetups in our amazing event spaces and having the opportunity to support internal and external community groups.

We also hold companywide hackathons and our annual Trainline Tech Summit, which provides Trainliners with an opportunity to stand up and share their story, learnings, or new skills with their colleagues in a safe environment. 

Our flexi-first approach
We believe in the importance of a healthy work-life balance and the value of a flexible workforce. Our flexi-first approach outlines our commitment to a hybrid way of working and our expectations of Trainliners. A key part of what makes Trainline special is our people and the value we get from the buzz and energy of our workplaces, and that’s why we’re proud to offer the best of both worlds. In practice this means in–office attendance at least 40% of the time over a 12-week period for all Trainliners. These in-office days are typically team led to help us connect, collaborate and create together.

Our Values 

• Think Big - We're building the future of rail 

• Own It - We care about every customer, partner and journey 

• Do Good - We make a positive impact 

• Travel Together - We're one team 

Interested in finding out more about what it's like to work at Trainline? Why not check out what our employees say about us on Glassdoor? You can also find out more information by following us on LinkedIn or our 'Life at Trainline' Instagram account.

We value open expression at Trainline, we believe it’s the diversity of experience, backgrounds and perspectives of our employees that makes us who we are. We encourage everybody to play a part in changing the way people travel across the world.