Media Strategy & Brand Comms Lead

Posted 5 Hours Ago
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London, Greater London, England
Hybrid
5-7 Years Experience
Big Data • Cloud • Food • Machine Learning • Software • Database • Analytics
We are on a journey to create a digitally-powered, agile-enterprise. Join us!
The Role
The Media Strategy & Brand Comms Lead at Kraft Heinz will be responsible for developing and executing media plans strategies to drive business growth in the Northern Europe region. They will lead brand communications through various media channels, support strategic initiatives in MarTech and digital, and drive marketing mix modeling projects for media ROI improvements.
Summary Generated by Built In

Job Description
About the position
The Northern Europe business is looking for a Media Strategy & Brand Comms Lead to develop and execute media plans strategies and roadmaps to drive business growth. The role sits within the Northern Europe Marketing team, reporting directly to the Marketing Director. You'll be working in with a diverse team across the various countries, brands and categories.
Your primary responsibility will be to drive excellence in Comms & Media strategy across Northen Europe brands and categories; driving effectiveness and efficiency and setting a clear strategy brand plans support across the marketing teams.
In brief, you will be responsible to:

  • Lead how brands in the Northern European business connect with consumers through different media channels from Retail Marketing to Social (Omnichannel Approach)
  • Bring together the total picture across brands, categories and channels.
  • Unlock media and digital capability with playbooks, tools and partnerships
  • Design and own routines with marketing team, ensuring effective implementation of strategies and collaboration
  • Support the business with strategic initiatives in MarTech, media and digital to fuel business growth and drive the digital transformation agenda.
  • Lead Marketing Mix Modeling projects for media ROI improvements across brands.


Professional Attributes

  • 6+ Years' experience managing Brand Strategy or Media strategist (either with an agency or client-side) is required.
  • Cross-channel experience is preferred (Digital, TV, print, OOH, radio, etc.) with strong media fundamentals but knowledge in the digital space is the most important
  • Excellent analytical and communication skills- ability to simplify and connect with people
  • Strong collaborator and influencer
  • Passionate about inspiring and driving change
  • Organized and able to handle several projects concurrently.
  • Strong ability to learn new technologies and applications
  • Deep knowledge of global digital platforms. Working knowledge of emerging platforms a plus
  • Business acumen: ability to operate in a wider commercial environment with stakeholders of varying levels


What we offer you
At Kraft Heinz, we're not afraid to think differently. Embrace new ideas. Dream big. It all comes down to the way we empower our people to own their work. It's true: Our employees are what makes us successful. As part of the Kraft Heinz family you're supported to grow and achieve and will be recognized and rewarded for outstanding performance at every level. You're given the opportunity to leave your mark and build legacies. But you won't do it alone. This is where our values and teamwork thrives and collaborative spirit fuels every day.

  • An ambitious employer; we only want to the best for our people!
  • Trainings and coaching to help develop your skills and behaviours
  • A career track like only few other companies can match
  • Flexible and hybrid working approach (3 from the office or with customers / 2 from home)
  • Family-friendly and inclusive work environment
  • Competitive benefits package to support mental, physical, financial and social well-being
  • A competitive salary and excellent bonus structure (above market)
  • Always room for new ideas; if you have a good idea, please let us know, and we can set it in action!


Location(s)
London - The Shard
Kraft Heinz is an Equal Opportunity Employer - Underrepresented Ethnic Minority Groups/Women/Veterans/Individuals with Disabilities/Sexual Orientation/Gender Identity and other protected classes.

The Company
HQ: Chicago, IL
38,000 Employees
Hybrid Workplace
Year Founded: 2015

What We Do

At the heart of this journey is our ambition to create an enterprise where powerful AI solutions augment humans and where small mission-based teams are in relentless pursuit to solve tangible problems for our consumers, customers, and the enterprise. That ambition requires us to create a modern cloud and data ecosystem - a one of its kind that becomes the neural network of our company. We want you to bring your tech-self to us. We use Python, R, Spark, React, Tableau, Snowflake, Azure, and others to solve the problem on hand. In-turn, you can look forward to high-impact challenges, no bureaucracy, entrepreneurial small teams, and a unique opportunity to create and build something bold, awesome, and impactful – all while honoring our 150-year heritage and a portfolio of 200 iconic and emerging brands!

Why Work With Us

Our ambition is to become a best-in-class Digital leader by making data-driven investments that drive smarter business decisions. You’ll invent the next wave of augmented intelligence products where software & humans work side-by-side to rethink every aspect of our company. You’ll make an imprint & leave your legacy on every part of our business.

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Kraft Heinz Offices

Hybrid Workspace

Employees engage in a combination of remote and on-site work.

We also believe providing a more flexible and agile model is essential in today’s workplace. A majority of our office-based employees will be able to work remotely for up to two days each week.

Typical time on-site: 3 days a week
United Kingdom

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