dunnhumby is the global leader in Customer Data Science, empowering businesses everywhere to compete and thrive in the modern data-driven economy. We always put the Customer First.
Our mission: to enable businesses to grow and reimagine themselves by becoming advocates and champions for their Customers. With deep heritage and expertise in retail – one of the world’s most competitive markets, with a deluge of multi-dimensional data – dunnhumby today enables businesses all over the world, across industries, to be Customer First.
dunnhumby employs nearly 2,500 experts in offices throughout Europe, Asia, Africa, and the Americas working for transformative, iconic brands such as Tesco, Coca-Cola, Meijer, Procter & Gamble and Metro.
Fuelled by data from over 23 million Clubcard holders, our closed-loop measurement helps you understand consumer behaviour and ensures that every pound of your advertising budget is spent targeting the right customer, at the right time, with the right message across the full marketing funnel. We're here to help brands Shape What Britain Buys.
We’re looking for a Media Planning Manager who expects more from their career. Being part of the Strategic Planning team stand for brilliance in the art and science of media planning. This person will work with our biggest strategic accounts, partnering with sales, strategy, media enablement and capability to deliver best in class responses that unlock diversified revenue opportunities and drive growth in the client team.
We expect the Media Planning Manager to define, create, and own a centralised consistent process and framework for planning, setting the bar and providing quality control to offer an elevated level of response with a detailed level of knowledge of our media and market.
Your relentless passion, curiosity and planning capabilities will help shape the future of media planning at Tesco Media, collaborating with CPGs marketing teams, agencies and Tesco Media client teams. You’ll be excited to collaborate with brands and the client teams on their biggest briefs building an insight led, full funnel marketing strategy with Tesco Media Insight, Clubcard audiences at the heart.
This role is a maternity cover based in our London office.
What you’ll be working on
Growing the Media Planning Team
- Partner with relevant media verticals to create and embed a new client servicing model that supports our long-term growth ambitions
- Become synonymous with a best-in-class media planning processes, that drive proven growth for our clients and our Tesco Media and Insight Platform reputation.
- Lead the Tesco Media team by example, demonstrating a passion for the craft of Planning, a drive for continuous improvement, and a depth of understanding in their client’s business that is second-to-none.
- Raise the bar and establish high standards for Planning at Tesco Media, crafting insight led media plans that leverage the best of our tools, capabilities and propositions to unlock growth and drive our market reputation. (Working with our Insight for Media team, who source the insight)
- Identify opportunities for specialist dunnhumby teams that drive tangible client and commercial value.
- Identifying and creating a planning training framework across the TM&IP business to enable ongoing training to drive growth and all new starters are onboarding learning the right way to plan; establishing ways of working.
- Contribute and support the planning team: Nurture, train and develop the wider team by being an inquisitive, proactive, supportive team member where everyone feels valued and to share best practice.
Strategic Partner to Clients
- Build strong relationships with key client stakeholders and building confidence to interrogate a client’s requirements to deliver the most value and best quality work.
- Be a key planning interface and consultant for our biggest CPG clients, working on their biggest briefs. Play a leading role in the delivery of our process, from designing the strategic direction to guiding the execution.
Collaboration with Internal Teams
- Support the Sales and Account Management teams in transforming relationships from working with suppliers to working more strategically with their clients. This will also be in the creation of post-campaign analysis and QBRs. Help narrate the story of the campaign from strategic recommendation to final performance and future recommendations. Also identifying work that has award-winning potential and powers longer term media strategy.
- Build strong relationships and processes with internal teams to utilise and embed the planning capabilities and tools into a strategic planning process. Identify opportunities to maximise the usage of our current capabilities to grow Client plans and build use cases for new capabilities to become embedded at scale across TM&IP.
Delivery of Planning Expertise
- Creating compelling narratives and presentations, adopting a full 360 media planning process staying close to the process and offering support to shape the work to ensure it meets the client objectives.
- Support client team with in-depth knowledge of where media channels fit withing our planning framework and planning capabilities to make strategic planning decisions in line with the client’s objectives.
- Support sales team in building annual plans/advertising strategy
- A growth mindset and the passion to learn best in class planning through relationships with clients, agencies, colleagues and external courses.
- Pro-actively grow a detailed understanding of competitor set/retail media marketplace and drive this level of expertise across the sales team. Be interested in wider issues impacting retail currently e.g. sustainability, food waste.
What we expect from you
- Experience at a media agency, media owner or client side building strategic media plans.
- Knowledge and understanding of customer journeys across all media channels and touch points.
- Knowledge of the media environment with a focus on digital and preference for retail media committed to evidence-based work.
- Strong understanding and/or experience of how media agency planning teams work.
- Client experience or Client facing experience with senior-level stakeholders at CPGs.
- A commercial mindset and an understanding of how to drive revenue through the development of strategic partnership plans.
- Strong and proven ability to identify, craft and channel insights into the strategic direction for a campaign.
- Ability to create and deliver compelling campaigns that leverage the power of the retailer
- A compelling and confident presenter with excellent written, verbal and interpersonal communication skills; adept at delivering pitches and concepts to senior stakeholders internally and externally.
- Agile and able to adapt to rapidly changing circumstances/work under pressure.
- Comfortable in a fast-paced environment.
What you can expect from us
We won’t just meet your expectations. We’ll defy them. So you’ll enjoy the comprehensive rewards package you’d expect from a leading technology company. But also, a degree of personal flexibility you might not expect. Plus, thoughtful perks, like flexible working hours and your birthday off.
You’ll also benefit from an investment in cutting-edge technology that reflects our global ambition. But with a nimble, small-business feel that gives you the freedom to play, experiment and learn.
And we don’t just talk about diversity and inclusion. We live it every day – with thriving networks including dh Gender Equality Network, dh Proud, dh Family, dh One and dh Thrive as the living proof. We want everyone to have the opportunity to shine and perform at your best throughout our recruitment process. Please let us know how we can make this process work best for you. For an informal and confidential chat please contact [email protected] to discuss how we can meet your needs.
Our approach to Flexible Working
At dunnhumby, we value and respect difference and are committed to building an inclusive culture by creating an environment where you can balance a successful career with your commitments and interests outside of work.
We believe that you will do your best at work if you have a work / life balance. Some roles lend themselves to flexible options more than others, so if this is important to you please raise this with your recruiter, as we are open to discussing agile working opportunities during the hiring process.
For further information about how we collect and use your personal information please see our Privacy Notice which can be found (here)
dunnhumby London, England Office
184 Shepherds Bush Road, Brook Green, London, United Kingdom, W6 7NL
