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As the Marketing Specialist, you will co-create and oversee customer-centric marketing strategies that drive both short- and long-term business goals. Working closely with the PR & Marketing Regional Manager and wider teams, you will ensure the successful implementation of seasonal campaigns, brand projects, and expansion activities. Your focus will be on delivering impactful activations that increase traffic, enhance brand awareness, and convert customers, while managing projects end-to-end with budget responsibility.
What you will do:
Co-create and implement marketing strategies for 360° brand campaigns and key commercial moments to drive awareness, acquisition, and traffic.
Support the execution of seasonal campaigns, brand projects, and expansion activities across the European region.
Manage multiple projects from start to finish, ensuring delivery on time, within scope and budget.
Partner with internal teams (graphics, copy, VM, merchandising, buying, e-commerce) to ensure alignment and flawless execution.
Collaborate with the Expansion Team to support new and optimised COS spaces through in-store and external activations.
Build and maintain relationships with external suppliers, mall marketing teams, and retail partners, including negotiations and legal agreements.
Monitor and analyse marketing activities, report on KPIs, and provide insights to refine strategies and secure future business needs.
Plan and administrate marketing budgets, ensuring ROI and accurate cost follow-up.
Create and maintain comprehensive project documentation, including proposals, briefs, timelines, budgets, and post-campaign analysis.
QUALIFICATIONS
Alignment to our company values is the most important characteristic we look for in all new joiners. Our values are the behaviours that we appreciate above and beyond anything else. We are open-minded and curious, we dare to be different, we believe in constant improvement, and we empower and trust you to take ownership. Our values are part of who we are, what we stand for and how we act.
What you need to succeed:
Proven experience in marketing strategy and campaign execution, ideally within fashion or retail.
Strong project management skills with the ability to handle multiple priorities and deliver exceptional attention to detail.
Analytical mindset with experience in KPI reporting and performance evaluation.
Excellent communication and collaboration skills to influence and co-create across teams.
Ability to thrive in a fast-paced, changing environment with strong problem-solving skills.
Experience managing budgets and negotiating with external partners.
Familiarity with marketing tools and platforms; proficiency in Microsoft Office Suite.
This is a full time temporary position (12 months) contracted of 39 hours a week based at our Regional Office in London.
Benefits
We offer all our employees attractive benefits with extensive development opportunities around the globe. All our employees receive a 25% staff discount usable on all our H&M Group brands in stores and online. In addition to our staff discount, all our employees are included in our H&M Incentive Program – HIP. You can read more about our H&M Incentive Program here.
In addition to this London based colleagues also receive
- 25 days holiday
- Annual health checks
- Pension scheme
- Discounts on various activities and financial/lifestyle products via our benefits hub
- Cycle to work scheme
- Discounted gym membership
- Employee assistance via retail trust
- Private health & dental care
Inclusion & Diversity
At COS we’re determined to create and maintain inclusive, diverse and equitable workplaces throughout our organisation. Our teams should consist of a variety of people that share and combine their knowledge, experience and ideas. Having a diverse workforce leads to a positive impact on how we address challenges, on what we perceive possible and on how we choose to relate to our colleagues and customers all over the world. Hence all diversity dimensions are taken into consideration in our recruitment process.
Company Description
About COS: COS offers a wardrobe of ready-to-wear and accessories rooted in exceptional quality and lasting design. The creative soul of the brand is fuelled by a deep connection to modern culture, dynamic global cities and compelling fashion movements. With an emphasis on expert craftsmanship, innovation and materiality, collections are created with a mindful approach, seamlessly blending contemporary and timeless. Learn more about COS here.
In this role you will be able to take advantage of a hybrid working arrangement. You will have the flexibility to work both remotely and, from the office. While remote working is an integral part of our part of our offer, approx. 3 days per week office presence will be required to foster strong collaborations and team work.
Ready to apply? Click on the I’M INTERESTED link where you can upload your CV securely. Once we have received your application, we will keep you updated regularly about the status of your application, so please look out for our emails. We encourage you to apply as soon as possible, but no later than 26th December.
We are looking forward to hearing from you!
