As a Marketing Specialist, you'll execute field marketing and ABM programs, support digital campaigns, manage logistics for webinars, and ensure alignment with sales, focusing on the EMEA region.
Who We Are
At Firstup, our mission is to improve the employee experience at every moment that matters, large and small. As the communication pipeline for the world's workforce, we now serve 40 of the Fortune 100 companies, reaching and connecting more than 17 million employees daily.
Our employees are experts in the employee experience, workforce communications and technology.
Joining Firstup means joining a movement to make work better for every worker. As the world’s first intelligent communication platform, Firstup meaningfully engages employees at every moment from hire to retire, and delivers engagement insights to help companies support, promote and retain their talent. Our movement has taken root and is evident in our world-class customer base. Now we need your help. Ready to make a difference in the world?
Job Summary
The Marketing Specialist, EMEA is a high-impact role designed for someone who thrives in a dynamic, collaborative environment. You’ll play a key role in executing field marketing and account-based marketing (ABM) programs, while also supporting digital marketing, webinars, campaigns, and other regional marketing initiatives across EMEA.
This role is ideal for a marketer who enjoys variety, takes ownership, and wants exposure to multiple areas of B2B SaaS marketing while helping scale marketing efforts in a growing region.
Responsibilities
- Support the planning and execution of EMEA field marketing programs, including events (virtual and in-person), campaigns, and regional initiatives.
- Assist with ABM programs in partnership with sales, including account targeting, campaign execution, and follow-up activities.
- Work closely with sales and SDR teams to ensure alignment on regional priorities and campaigns.
- Support regional digital campaigns across email, paid, and organic channels.
- Assist with campaign setup, execution, and performance tracking.
- Help localize and adapt global campaigns for EMEA markets.
- Manage logistics and execution for EMEA webinars and virtual events, including coordination with speakers, promotion, and follow-up.
- Support webinar content development in collaboration with product marketing and field marketing.
- Act as a key marketing partner for the EMEA region, supporting a wide range of initiatives as needed.
- Coordinate with global marketing teams to ensure EMEA needs are supported and represented.
- Manage timelines, assets, and stakeholders across multiple projects.
- Track and report on campaign and program performance.
- Help identify opportunities to improve engagement, pipeline impact, and regional effectiveness.
Minimum Qualifications
- 2–4 years of experience in B2B marketing (SaaS experience preferred).
- Experience or exposure to field marketing, ABM, digital marketing, or demand generation.
- Strong organizational skills with the ability to manage multiple priorities.
- Comfortable working cross-functionally with sales and marketing teams.
- A proactive, adaptable mindset with a willingness to support a range of marketing initiatives.
- Excellent written and verbal communication skills.
- Experience working across EMEA markets is a plus.
Why Firstup?
Because you care - about people, the work you do, and the connections you make. Work is such a large part of life; it only makes sense to make it awesome.
If you want to engage brilliant minds in a high-growth and inclusive environment where ideas are rewarded regardless of who they come from, join us. This is a rapidly changing space so if you thrive on ambiguity, are hungry for a challenge, and have the guts to speak your mind, you could be a perfect fit.
We offer an excellent PTO program, great health benefits, a casual and friendly environment, remote work, and a leadership team who truly believes in your growth – both personally and professionally.
Firstup is committed to providing equal employment opportunities to all applicants for employment and to all employees, without regard to race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, protected disability, veteran status, or any other protected status in accordance with applicable federal, state or local laws.
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Top Skills
B2B Saas
Campaign Management
Digital Marketing
Email Marketing
Marketing Analytics
Webinar Coordination
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