Marketing Performance Specialist

John Crane, a business of Smiths Group, is a global leader in mission-critical flow control solutions for energy and process industries that enable efficient and sustainable operations. Our products include mechanical seals and systems, couplings, filtration systems, and predictive digital monitoring technologies. 

We have a global network of more than 200 sites in over 50 countries and employ more than 6,000 people worldwide. We partner with our customers to help them keep their operations safe, reduce downtime, improve efficiency, and meet the latest environmental standards. 

John Crane is part of Smiths Group. For over 170 years, Smiths has been pioneering progress by engineering for a better future. We serve millions of people every year, helping to create a safer, more efficient, productive, and better-connected world across four global markets: energy, security & defence, space & aerospace, and general industrial. Listed on the London Stock Exchange, Smiths employs approximately 16,000 colleagues in over 50 countries. 

We have an exciting opportunity for a Marketing Performance Specialist to join the Marketing team reporting to the Director, Marketing Strategy & Performance.

In this role you will be responsible for enabling data-driven analysis and decision-making support across the global Marketing team. The role focuses on defining marketing KPIs, creating visibility and action around KPIs and team budgets, and delivering actionable analysis and recommendations.

• Define and agree marketing KPIs with key stakeholders, to ensure optimal marketing campaign performance
• Develop and communicate relevant and actionable dashboards and reporting, based on analysis of disparate data sets and information sources
• Review and develop budget tracking and reporting to sharpen ability to make smart investment choices – working with Finance and other stakeholders to deliver consistent and user-friendly spend tracking
• Working with the Digital Marketing and CRM teams to define optimal means to track and measure end-to-end lead management performance
• Analysis of business performance, campaign and spend performance with ability to create meaningful recommendations to drive efficiency and effectiveness of marketing activity

• Bachelor's degree in Business, Marketing, Economics or related discipline, along with 3-5 years of relevant experience
• Excellent data and analytical skills and a proven ability to present sophisticated data sets in a clear and actionable manner
• Excellent communication, presentation and stakeholder management skills.  A proven ability to deliver strong cross-functional team collaboration, especially across Digital, Business Transformation, Sales and IT teams, to support ongoing improvements in data maturity and performance reporting capabilities
• Proven experience of using data analysis tools to visualise Marketing data and provide actionable intelligence to the business, including Looker Studio, PowerBI
• Experience in using specific Marketing technologies/platforms that are relevant to the role as sources of complex data, including LinkedIn Organic/Ads, Google Ads, Google Analytics, Marketo and SAP C4C (CRM)
• A working knowledge of additional platforms that are relevant to the role, including 6Sense, Semrush, Hootsuite, Google Tag Manager, Google Trends/Search Console, Pathfactory and YouTube
• A willingness to stretch into participation in broader initiatives, including supporting Account Based Marketing, CRM enhancements and the creation of new Marketing analytics solutions
• Must be able to implement at speed and be detail oriented

With colleagues stretching across the globe, we are proud of our diversity. To foster inclusivity, we run employee resource groups (ERGs) to provide a safe space for employees to connect and support each other. Our cross-business ERGs include Veterans, Pride Network, Black Employee Network, Women@Work Network, and Neurodiversity. 

Across our company, we recognize excellence, culminating in the Smiths Excellence Awards, our annual celebration of the most extraordinary activities, people, and projects that best showcase our strengths and help drive our business forward. We announce these on our annual Smiths Day, a global celebration of Smiths around our network. 

Join us for a great career with competitive compensation and benefits, while helping engineer a better future. 

We believe that different perspectives and backgrounds are what make a company flourish. All qualified applicants will receive equal consideration for employment regardless of color, religion, sex, sexual orientation, gender identity, national origin, economic status, disability, age, or any other legally protected characteristics. We are proud to be an inclusive company with values grounded in equality and ethics, where we celebrate, support, and embrace diversity.

At no time during the hiring process will Smiths Group, nor any of our recruitment partners ever request payment to enable participation – including, but not limited to, interviews or testing. Avoid fraudulent requests by applying jobs directly through our career’s website (Careers - Smiths Group plc)