Develop and execute integrated marketing and sales strategies to grow market share and brand visibility. Conduct market research, manage digital campaigns (social, SEO, email), produce promotional materials, coordinate events and trade shows, nurture distributor and retailer relationships, and track marketing and sales KPIs to deliver actionable insights and performance reports.
Summary:
The Marketing at plays a pivotal role in driving business growth by developing and executing strategic marketing initiatives that enhance brand visibility, expand customer reach, and strengthen relationships across the poultry industry ecosystem. This position is central to identifying new market opportunities, leveraging data-driven insights, and leading integrated marketing campaigns across digital and traditional channels. Reporting to the Operations Manager, the role ensures alignment between marketing efforts and organizational goals, delivering measurable results through performance tracking, stakeholder engagement, and continuous optimization. The ideal candidate will combine strategic thinking with hands-on execution to position the brand as a leader in a competitive market.
Responsibilities:
- Develop and implement comprehensive sales and marketing strategies to drive business growth and market expansion.
- Identify and pursue new business opportunities to broaden the customer base and enter emerging markets.
- Manage and nurture relationships with distributors, retailers, and key industry stakeholders.
- Conduct in-depth market research to assess industry trends, customer preferences, and competitive dynamics.
- Oversee end-to-end digital marketing campaigns, including social media, SEO, and email marketing initiatives.
- Design and produce high-impact promotional materials, advertisements, and sales presentations.
- Plan and coordinate trade shows, product demonstrations, and industry events to boost brand visibility.
- Monitor sales performance and marketing KPIs, delivering timely reports and actionable insights for strategic decision-making.
Requirements:
- Bachelor’s degree in Marketing, Business Administration, or a related field.
- Proven experience in marketing and sales, with a preference for agribusiness or FMCG sectors.
- Strong communication, negotiation, and interpersonal skills.
- Proficiency with digital marketing tools and platforms, including social media management, SEO, and email automation.
- Demonstrated ability to conduct market analysis, interpret data, and generate strategic reports.
- Creative mindset with strong content development and presentation capabilities.
- Excellent time management and project coordination skills.
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