Support digital and offline marketing to build brand awareness and customer engagement for gluten-free snacks and juices. Manage social content, create visual assets and short videos, respond to customers, run market research, coordinate promotions with sales, support sampling and events, and track campaign performance with weekly reports.
Summary:
The Marketing Officer plays a vital role in driving brand awareness and customer engagement for Add Brand Ventures’ premium product line, including gluten-free plantain chips and natural juices. This entry-level position is designed for a dynamic and creative individual eager to grow in a fast-paced, mission-driven environment. The officer will support both digital and offline marketing initiatives, helping to build a strong brand presence across key channels. By collaborating closely with sales, production, and customer service teams, the Marketing Officer will contribute to customer acquisition, retention, and market expansion. This role offers hands-on experience in branding, content creation, and performance tracking, making it ideal for early-career professionals passionate about marketing innovation and sustainable food products.
Responsibilities:
- Manage and schedule content across social media platforms (Facebook, Instagram, TikTok, LinkedIn, WhatsApp) to promote products and foster community engagement.
- Create visually compelling and brand-consistent digital content, including flyers, captions, and short-form videos aligned with Add Brand’s red-and-white aesthetic.
- Respond promptly and professionally to customer inquiries via social media and WhatsApp, ensuring a positive brand experience.
- Conduct regular market research by collecting customer feedback and analyzing competitor strategies to inform campaign improvements.
- Partner with the sales team to develop and execute promotional campaigns, referral programs, and seasonal offers.
- Support offline marketing efforts, including product sampling events, trade exhibitions, and distribution of branded merchandise.
- Monitor and report on key marketing performance metrics (e.g., engagement rates, reach, conversion), preparing weekly summaries with actionable insights.
- Collaborate with the production team to ensure marketing campaigns align with product availability, launch timelines, and inventory updates.
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