Marketing Nurture Strategist

Job Description:

The Marketing Nurture Strategist will use marketing skills and technologies to develop and implement a web or interactive strategy to reach online customers and prospects or internal audiences. Drive an intuitive, engaging, relevant and integrated online experience that drives revenues and leads while increasing customer loyalty and building stronger customer or employee relationships. Manage editorial strategies and content of online properties (websites, portals), as well as applying new technologies such as chat marketing, personalization, search engine marketing and optimization, pod casting and blogging. Focus may be global, national, regional, sub-regional or local in scope. Ensure online experience align with company’s brand identity and messaging framework.

Responsibilities:

• Research and understand the buyer's journey, messaging map, available content and contact behavioral signals in order to develop an overall strategy to nurture warm contacts
• Commission the nurture content (articles and email) based on the prospect needs for each stage
• Develop the strategy for the email and Hub experience
• Create a plan for email copy, hub asset experience, and automation configuration for each
• Execute plan based on content availability, stakeholder/contributor inputs, and config resources
• Execute operational pre-config tasks including assembling fully-loaded CTA links with appropriate tagging, building email creatives in Stensul, loading and maintaining nurture content hubs, submitting translation requests. 
• Contribute to peer review quality control process, ensuring excellent hand-offs, measurability, customer experience
• Test and optimize end to end experience, drive innovation 
• Measure audience engagement across email, web/content hubs, and assets consumed
• Review/consult with Campaign leads, Brand, P2M content providers to share customer/process insights and drive incremental improvement
• Discuss results with Campaign Leads

Education and Experience Required:

• BA or BS degree in Communications, Marketing or Computer Science.
• Familiarity with web programming languages, applications and techniques.

Knowledge and Skills:

• Writing and editing for the web - requires peer or manager review.
• Web analytics (measurement, ROI).
• Communication skills (written and verbal).
• Prioritization, project management and time management skills.
• Basic knowledge and understanding of interactive media, tools and technologies (all channels and pricing models).
• Basic knowledge of Internet principles and web site production.
• Maintain company marketing management systems as needed.
  

Accessibility

HPE is committed to creating an inclusive and accessible workplace and encourages applications from all qualified individuals, including those with disabilities. If you believe you require accommodation during any stage of the application or interview process, please submit your request by completing our secure form linked here.

Note: This option is reserved for applicants needing assistance/reasonable accommodation related to a disability.

Health & Wellbeing

We strive to provide our team members and their loved ones with a comprehensive suite of benefits that supports their physical, financial and emotional wellbeing.

Personal & Professional Development

We also invest in your career because the better you are, the better we all are. We have specific programs catered to helping you reach any career goals you have — whether you want to become a knowledge expert in your field or apply your skills to another division.

Unconditional Inclusion

We are unconditionally inclusive in the way we work and celebrate individual uniqueness. We know varied backgrounds are valued and succeed here. We have the flexibility to manage our work and personal needs. We make bold moves, together, and are a force for good.

Job:

Job Level:

Hewlett Packard Enterprise is EEO Protected Veteran/ Individual with Disabilities.

HPE will comply with all applicable laws related to employer use of arrest and conviction records, including laws requiring employers to consider for employment qualified applicants with criminal histories.

Recruitment Fraud Alert

We have become aware of an increase in fraudulent recruitment activities in which individuals impersonate our company or authorized recruitment agencies to offer fake employment opportunities. These scams may occur through false websites, emails, social media, or chat-based applications and often aim to obtain personal information or money. Please note that Hewlett Packard Enterprise (HPE), its direct and indirect subsidiaries and affiliated companies, and its authorized recruitment agencies/vendors will never charge a candidate a registration fee, hiring fee, or any other fee in connection with its recruitment and hiring process. We also never request personal information such as back account details, Social Security numbers, or national IDs via social media or chat applications.

All legitimate job opportunities will come through official company channels, and candidates are responsible for verifying the credentials of any third party claiming to represent the company. Any reliance on fraudulent communication is at the individual’s own risk, and HPE disclaims legal liability for any resulting damages. If you suspect recruitment fraud, do not share personal information or make any payments and report the incident to your local authorities immediately.