Who are we?
Howden is a collective – a group of talented and passionate people all around the world. Together, we have pushed the boundaries of insurance. We are united by a shared passion and no-limits mindset, and our strength lies in our ability to collaborate as a powerful international team comprised of 18,000 employees spanning over 100 countries.
People join Howden for many different reasons, but they stay for the same one: our culture. It’s what sets us apart, and the reason our employees have been turning down headhunters for years. Whatever your priorities – work / life balance, career progression, sustainability, volunteering – you’ll find like-minded people driving change at Howden.
Senior Marketing Manager
Role Purpose
Are you an experienced Marketing Manager with strong leadership qualities, experience of working at pace in large growth organisations and comfortable working across teams with varied skills, spotting marketing opportunities, efficiencies and improvements? If so, we’d love to hear from you!
Howden UK & Ireland is currently evolving its UK&I marketing infrastructure, as well as launching a new Retail-wide marketing strategy, new processes, policies and consistent ways of working.
We are looking for an exceptional communicator to join the team to work with the Retail Marketing Director for the UK and Ireland to help us through this transition and embed the new strategies before handing over to a BAU team.
You will need to be a self-motivated and enthusiastic individual, with excellent organisational, communication and influencing skills with experience working on multiple projects, as you’ll be leading campaigns and projects to agreed timings. You’ll also need to have the ability to work quickly, efficiently and methodically within a fast-paced, changing, environment.
The opportunity sits within Howden UK and Ireland, which has over seventy entities that have recently merged into one, and c.5000 colleagues in 200+ locations.
This is a diverse and exciting role, and the successful candidate will demonstrate strategic capabilities alongside a willingness to roll their sleeves up to support delivery. The position is available for a 12-month fixed term contract and does not require regular office presence if not preferred. However, occasional travel to our HQ in the City of London or other regional locations will be expected to cultivate positive relationships with collaborators.
Key Accountabilities
- Support the Retail Marketing Director to launch and embed the new Retail-wide marketing strategy including a refresh of our marketing channel strategy, target operating model and client value proposition.
- Lead the creation and delivery of Retail-wide cross sales and collaboration campaigns to drive growth across the business.
- Work with the Divisional Marketing Leads and business stakeholders to transition the business from current marketing platforms and channels to the proposed state, including merging and restructuring multiple existing processes.
- Work with Group brand, marketing, digital and communication teams to support the delivery and engagement of group-led initiatives, and embed a new, more co-ordinated way of working.
- Work to improve client segmentation and enhance the user-journey to better target the right people more effectively and efficiently.
- Develop cross Retail measurement tools, analytics and reporting that can be applied to all marketing channels, enabling a better understanding of their efficiency and uncovering potential areas for improvement.
- Develop and implement new marketing processes to drive efficiencies and increased engagement.
Person Specification
- Highly organised with excellent campaign and project management skills, capable of running and prioritising multiple initiatives.
- Capable of thriving in a matrixed organisation, embracing ambiguity, and collaborating with various partners and team members.
- Demonstrated initiative in crafting strategies and plans, and effectively communicating messages through multiple channels to internal and external audiences.
- Strong content creation and communication skills that will ensure you can convey information with energy, clarity, and in a succinct way to a busy audience who are experiencing high levels of ongoing change.
- Self-motivated with an enquiring mind – not afraid to ask questions.
- Diligent and focused on delivery – we love people who find or create solutions and can deliver what they promise, on time.
Your experience
- A track record of developing through the line, multi-channel marketing strategies and campaigns that drive growth/ROMI.
- Experience of working on marketing transformation and/or change programmes.
- Experience of working in a large/diverse organisation that operates within a 'matrix' structure.
- Prior experience in a marketing role within a business going through multiple M&A integrations.
- Experience of developing brand strategy and campaigns, demonstrating enhanced awareness and engagement.
- Strong digital marketing capabilities and understanding.
- A bachelor’s degree-level (or equivalent), with a Marketing or Business major, or other relevant professional qualifications.
- Experience of working in a highly regulated environment, ideally with financial services experience would be advantageous.
What do we offer in return?
A career that you define. At Howden, we value diversity – there is no one Howden type. Instead, we’re looking for individuals who share the same values as us:
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Our successes have all come from someone brave enough to try something new
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We support each other in the small everyday moments and the bigger challenges
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We are determined to make a positive difference at work and beyond
Reasonable adjustments
We're committed to providing reasonable accommodations at Howden to ensure that our positions align well with your needs. Besides the usual adjustments such as software, IT, and office setups, we can also accommodate other changes such as flexible hours* or hybrid working*.
If you're excited by this role but have some doubts about whether it’s the right fit for you, send us your application – if your profile fits the role’s criteria, we will be in touch to assist in helping to get you set up with any reasonable adjustments you may require.
*Not all positions can accommodate changes to working hours or locations. Reach out to your Recruitment Partner if you want to know more.
Fixed Term Contract (Fixed Term)
