Marketing Manager

Marketing Manager - 12 MONTH FTC

Be part of something big

We are Pernod Ricard, a leading company in the global spirits industry with over 19,000 employees globally. We own 16 of the world’s top 100 Spirits Brands and hold one of the most prestigious and comprehensive brand portfolios in the industry with 240 premium brands available in over 160 countries, including: Absolut vodka, Ballantine’s, Chivas Regal, Royal Salute, and The Glenlivet Scotch whiskies, Jameson Irish whiskey, Martell cognac, Havana Club rum, Beefeater, Malfy and Monkey 47 gins, Malibu liqueur, Mumm and Perrier-Jouët champagnes.

Here in the UK

In the UK, Pernod Ricard is made up of 4 businesses:

• Pernod Ricard UK, which markets, sells and distributes our products in the UK market
• Chivas Brothers, the largest brand company in the Group, responsible for the production and management of our award-winning Scotch whisky portfolio
• Pernod Ricard Global Travel Retail, the global and EMEA home of the group’s duty free, air travel and cruises business.
• The Absolut Group, the brand owner of our global white spirits portfolio, whose Gin brand unit and Business Acceleration team sit in London.

We are an organisation of 2,000 employees in the UK, headquartered in London, in a brand-new office designed with sustainability, ‘conviviality’ and collaboration in mind. We also have offices in Scotland and various distilleries and production sites across the UK from Plymouth to London to Speyside.

Your new team

This position sits in our Chivas Brothers business. At Chivas Brothers, our 1,600-strong team across 27 sites is committed to upholding the heritage of Scotch and ensuring its sustainable future, as well as opening it up to new audiences across the globe.

Chivas Regal is one of the world’s leading luxury spirit brands and a highly strategic priority within the Pernod Ricard group. The brand has recently undergone a fundamental evolution of its positioning and switched to a new cultural platform in elite sports. This has led us to redefine our approach to communicating with our consumer.

We’re looking for a Marketing Manager to lead compelling communications plans that ensure that Chivas is at the heart of cultural conversations.

This role will be responsible for embedding the new cultural platform and sports partnerships across our global markets through powerful activation strategies, and lead on developing new communications campaigns that help drive these forward.

Your unique contribution

Note, this is a 12 month fixed term contract.

This role will have four main responsibilities:

Communications:

• Determine the vision for the Chivas Regal communications strategy and agenda in collaboration with Global Brand Director
• Lead all aspects of global advertising, from ideation to launch in market, to create seamless 360 campaigns that drive brand relevance and bring the cultural platform to life
• Collaborate with internal and external stakeholders to ensure creative excellence – from creative development through to amplification and campaign effectiveness
• Oversee all key drive market communications initiatives to ensure consistency with global brand direction and strategy
• Collaborate with innovation team to develop compelling communications strategies for new products
• Work closely with insights teams to ensure all campaigns go through appropriate testing for creative effectiveness
• Oversee transcreation and adaptation process for all campaign content, ensuring the brand shows up consistently across global markets
• Oversee budget management across all communication campaigns and ensure A&P is effectively allocated to support the communication agenda in priority markets

Partnerships:

• Lead the brand partnership with Charles Leclerc, managing the contract and day to day relationship with partner, ensuring a professional and excellent level of service
• Lead the content and activation strategy across the partnership, ensuring efficient use of all the contract deliverables to drive the most value for the brand

Planning:

• Develop compelling activation strategies for markets to implement the brand cultural platform locally
• Lead regular global market communications to deliver communication and activation strategies throughout the financial year
• Support markets on building clear and consistent consumer activation maps and plans that drive brand objectives
• Work closely with internal social and PR teams to ensure global campaign amplification is truly integrated and delivers on propelling the brand forwards in culture

Leadership:

• Manage two direct reports, supporting their growth and experience within the communications field
• Collaborate with cross-functional teams on a daily basis to ensure we deliver and execute compelling campaigns and activations in local markets

Who you’ll be working with

Internally, you’ll work with Markets, CCM’s, Legal, Finance, Procurement, and Innovation teams.

Externally, your contacts will be our creative partners, production companies and talent managers.

Your blend of talent

This position could be right for you if you:

• Are a positive, highly driven and organized person with relationship skills and attention to detail.
• Are extremely consumer-centric, understanding how modern luxury & youth culture works, turning strong understanding of consumer insights into actionable strategy, comms & activations.
• Have strong entrepreneurship skills, being able to proactively assess brand needs, understands consumer insight and transform them into actionable strategy.
• Are creative – thinks laterally, thinks inventively
• Thrive in a team environment but is also self-motivated – demonstrates tenacity, resilience, strives to deliver results
• Demonstrate good commercial understanding
• Are adept at planning and organisation – structured planning, organised time effectively, good project management skills, meets deadlines
• Have strong presentation skills – confidence to present formally to internal and external audiences with ability to bring audience with you
• Inclusive decision maker – manages upwards, shares information, works collaboratively
• Are a strong collaborator, a true team player with a high level of proactivity and creativity.
• Possess the right soft-skills which allow you to navigate and find direction when faced with challenges.

Our mix of benefits

For your health, we offer private medical insurance, income protection and a comprehensive Employee Assistance Programme. Our lifestyle benefits include 28 days’ annual holiday, your employee pension, share incentive plan, season ticket loans, payroll giving and more!

You can access lots of gifts & discounts, including an allowance each year to spend on our brands in our staff shop and employee discounts from a range of high street retailers. We have regular events in our very own office bar, employee-run networks, a culture of flexibility and trust and a variety of tools and resources to help you focus on your wellbeing and mental fitness.

Conviviality: the Pernod Ricard Way

We have our own way of doing things. We call it conviviality! It’s our way of being, and something unique you feel and experience when working for Pernod Ricard.

We’re committed to conviviality, and with this, you’ll be Proud to Belong to our Pernod Ricard family. You’ll be Empowered to Perform, supported to succeed, and acknowledged for the value you bring.

We combine all this with our Commitment to Care: we are unlocking the magic of human connection to transform our industry and make a positive impact on the world though our strong focus on sustainability and responsibility.

We’re committed to diversity and inclusion

People are at the heart of everything we do at Pernod Ricard and are the foundation of our collective spirit as ‘Créateurs de Convivialité’. We promote diversity and inclusion throughout our business and supply chain. In our teams, we proactively foster a diverse work force and an inclusive culture – an environment where we can truly be ourselves. 

We will assess your application for this role based on your skills, experiences and achievements, not your gender, age, ethnic or educational background or any other such factors. Please feel free to leave these off your CV and application form if you so wish. Similarly, if you would like to discuss opportunities for flexible working or require accommodations or support to complete our application process, please let us know.

Responsible drinking

As ‘Créateurs de convivialité’, we want to turn social interactions into genuine and friendly experiences of sharing and wellbeing.

In our culture, we want to create diverse teams in which our differences contribute to our success. Therefore, all are welcome at Pernod Ricard, regardless of your religious beliefs or personal choices on the consumption of alcohol.

In our business, we work together with industry members, civil society, governments, local authorities and UN bodies to promote responsible drinking. 

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