About the Role
We are looking for a strategic and hands-on Marketing Manager to join our team. Reporting to the Senior Director of Marketing, you will be responsible for owning and delivering integrated marketing plans that drives brand awareness, engagement, demand, and pipeline growth. The ideal candidate will bring a strong mix of project management, campaign execution, content development, and cross-functional collaboration skills.
Key Responsibilities
- Marketing Plans and Budget: Develop and deliver quarterly marketing plans aligned to business goals, supporting demand generation, brand growth, and customer engagement. Contribute to budget planning, and forecasting.
- Brand & Positioning: Support brand consistency and evolve messaging across all channels and materials.
- Demand Generation & Campaign Management:
Drive awareness and lead capture through the strategic development and execution of multi-channel marketing campaigns (digital, content, email, social, and events), ensuring alignment with sales pipeline goals. - Product Launches: Assist in planning and executing for new product launches, ensuring messaging, positioning, and campaigns resonate with target audiences.
- Thought Leadership: Develop and amplify thought leadership content (whitepapers, blogs, case studies, speaker opportunities, etc) to elevate our brand and engage target audiences.
- Events & Webinars: Own the end-to-end delivery of Abacus-hosted high-impact events and webinars, including planning, execution, and post-event analysis.
- Industry Events
Identify and participate in key industry trade shows, conferences, and partner events to enhance brand visibility and generate high-quality leads. - Account-Based Marketing (ABM): Design and implement targeted ABM strategies to nurture key accounts and accelerate pipeline growth.
- Cross-Functional Collaboration: Work closely with internal teams, sales, products, customer success and external partners to ensure alignment and campaign effectiveness.
- Sales Enablement: Partner with sales to create high-impact collateral, presentations, and sales tools that support lead conversion and deal closure.
- Reporting & Analytics: Track campaign performance and provide actionable insights through regular reporting and dashboards.
- Agency & Vendor Management: Manage external agencies to deliver campaign elements on time and on brand.
Qualifications & Skills
- Bachelor’s degree in marketing.
- 7+ years of marketing experience.
- Proven success in developing and managing integrated campaigns and delivering measurable results in a fast-paced environment.
- Copywriting and content skills with a focus on clarity, persuasion, and tone of voice.
- Excellent communication and stakeholder management skills.
- Strong project management and organisational skills, with the ability to prioritise and manage multiple projects simultaneously.
- Comfortable with marketing automation platforms (e.g., HubSpot, Pardot, or similar) and CRM tools (e.g., Salesforce).
- Analytical mindset with experience using data to inform decisions and optimise performance.
- A self-starter who thrives in a hybrid environment, balancing strategic thinking with hands-on delivery.
- Experience working closely with sales teams and understanding the sales funnel.
What you can Expect:
- Generous annual leave entitlement plus bank holidays (pro-rata if part-time working hours apply)
- Gym discount
- Life insurance
- Comprehensive travel insurance for you and your family in line with scheme rules
- Confidential well-being and counselling support
- Competitive Compensation
- Robust benefits package: medical, dental, vision, disability, life insurance
- Contributory pension scheme
- Company events
- Private Medical and Dental Insurance
You'll love this job if:
- You are highly STRATEGIC: You are always looking for opportunities to produce the best work output with the most efficiency
- You are extremely ORGANISED: You are not overwhelmed by the thought of tackling multiple tasks simultaneously.
- You are DETAIL ORIENTED: You appreciate the importance of having detailed and precise information.
- You are a strong COMMUNICATOR: You are a people person and collaborate well with others.
- You are AGILE: You adapt well to changing needs and priorities and are able to pivot easily to achieve goals and deadlines.
- You are PASSIONATE: about your work and support the people at this company.
Polite Notice to Recruitment Agencies: We are recruiting for this role directly, but we do have a preferred supplier list of valued recruitment partners who support us when we need a little extra help. If you are not one of our preferred recruitment partners, we won’t accept your CV introductions or grant any candidate ownership to any introductions that you make.
Abacus Information Technology Limited is an equal opportunities employer. We value diversity and promote equality across our business. The terminology used in this advert is not intended to discriminate against any of the protected characteristics that fall under the Equality Act 2010. Therefore, we welcome qualified applicants applications from all sections of society and are always happy to discuss reasonable adjustments and / or additional arrangements as required to support your application.
This role may be subject to a background check after an employment offer has been made, and final employment will be subject to a positive result; in addition, a reference and DBS check may be requested at the final stage of the process.
