The Marketing Manager will oversee campaign planning and execution, manage budgets, and provide reporting on marketing performance to drive brand awareness and demand generation. This role involves collaborating with various stakeholders to create marketing collateral and ensuring campaigns align with commercial targets. The ideal candidate should have significant experience in IT Services marketing and a thorough understanding of CRM tools like Hubspot.
Role Title: Marketing Manager
Job Type: Permanent, Full Time
Start Date: Immediate
The company
101 Ways are a London-based digital transformation consultancy with a proven track record of delivering high value and complex software development for enterprise businesses. Engineering quality, speed to value and upskilling client teams are the DNA of the business, true to the founding values of quality, simplicity and collaboration.
With private equity investment in 2023, and a new CEO joining the business in August 2024, we are at the start of a journey to redefine who we are, and articulate that to the market in a meaningful and impactful way. Growing and maintaining our existing accounts and attracting new clients will be pivotal to ensuring the business achieves its commercial ambitions.
The role
We are looking for an experienced Marketing Manager to help us plan, execute and optimise our activity across brand and demand generation.
Why join us?
- We’ve got exciting plans to grow in new industries which requires us to step up our marketing
- They’ll be lots of opportunity to influence and change what we do and how it can help us hit the numbers
- This is a commercially focused marketing team so you’ll be able to really demonstrate the impact and importance of marketing
Key responsibilities
- Campaign planning
- Helping to set the direction for what marketing we want to do to help us hit our commercial targets, working with our Go-to-market industry teams
- Translating this into campaign messaging, media (events, media partnerships, advertising, SEO, etc), content (blogs, white papers) and collateral (sales decks, case studies) to generate brand awareness and generate demand
- Setting targets for brand and demand generation activity
Campaign execution
- Working with stakeholders across the business to ensure delivery of content and collateral, such as case studies
- Working with Sales and Lead Gen to ensure they are briefed on activity with robust lead follow-up and nurturing plans
- Maintaining BAU channels such as our organic LinkedIn and web pages
- Hitting deadlines for execution and quality (tone of voice and creative guidelines)
Budget management
- Ensuring activity is within the agreed budget and keeping track of spend and ROI
- Reporting and optimisation
- Presenting weekly/monthly/quarterly reporting to show the impact of marketing and what has been working and not working
- Proactively identifying and executing activity to optimise and improve campaign performance
Marketing capabilities required
- Demonstrable experience of planning and executing campaign activity that delivers business results in the IT Services space (where lead-to-sales timelines are long and multiple decision-makers are involved)
- Industry marketing experience is preferred (and bonus if it’s Financial Services!)
- Proven and significant experience of working with Hubspot for CRM and CMS - from building nurture journeys to developing campaign dashboards
- Experience working with agencies and external providers e.g. media partners
- Good understanding of the principles of marketing e.g. customer insight-led approach and some ABM
- Some knowledge of SEO would be beneficial
- Working knowledge of tools - such as SEMRush, Canva, LinkedIn, sales prospecting tools
- Some experience and comfort writing copy (you don’t need to be a polished copywriter!)
Personal capabilities required
- This is a hands-on role so you’ll enjoy rolling your sleeves up and getting stuck in
- Good working relationship with sales
- Excellent stakeholder management across the business - from convincing a Software Engineer to write a blog to presenting campaign results to a senior GTM industry team
- Excellent written and verbal English
- Analytical with a good attention to detail and a desire to interrogate results and build a story around them
- Creative thinker who is hungry to keep improving what we do
Reporting & location
- Reporting to the 101 Ways Marketing Director
- Hybrid with offices based in central London and will require minimum 2 days in the office
Useful links
- https://www.101ways.com/our-work/
- https://www.101ways.com/who-we-are/
- https://www.101ways.com/#what-we-do
Top Skills
Canva
Hubspot
LinkedIn
Semrush
Seo
101 Ways London, England Office
145 City Road, , England , London, United Kingdom, EC1V 1AZ
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