Marketing Manager

Description
Marketing Manager, Outdoor

Reporting of the Role
This role reports to Head of Product Marketing - Outdoor & DAX Outdoor
Overview of job

Are you a commercially minded marketer with a passion for creativity, innovation and big ideas? Global owns the UK’s No.1 Outdoor network, reaching 95% of the UK population across billboards, buses, the London Underground, airports and digital networks. As Outdoor evolves through data, technology and creativity, we’re looking for a marketer who can help shape what’s next.

As Marketing Manager, Outdoor, you’ll lead marketing for key parts of our Outdoor portfolio, creating campaigns and go-to-market activity that inspire advertisers and agencies. You’ll shape product positioning, influence commercial priorities and help bring new ideas to market.

Working in the Commercial Marketing team, you’ll partner closely with Business Development, Agency Sales, Outdoor Operations and Partnerships to deliver marketing that drives value. You’ll lead strategic workstreams across our TfL estate, BT Street Hub network and bus portfolio.

You’ll oversee standout campaigns, sales materials, events and communications that reinforce Global’s market leadership, making sure every activation is insight-led, creative and customer-focused. You’ll also lead AI adoption across Outdoor Marketing, identifying smarter ways of working.

We’re looking for someone who combines strategic thinking with excellent delivery. You’ll be commercially minded, organised and a confident communicator who enjoys building relationships, managing multiple priorities and turning ambitious ideas into impactful marketing. Curious, collaborative and proactive, you’ll be comfortable influencing stakeholders and thriving in a fast-paced environment.
 

3 best things about the job

• Shaping the marketing marketing for the UK’s leading Outdoor portfolio and helping define the future of Outdoor.

• Taking ownership of high-profile marketing programmes and deliver work that has a visible impact on customers, campaigns and business growth.
• Turning complex products, data and insights into clear, compelling stories.

Measures of success – 
In the first few months, you would have

• Developed your product knowledge across Global’s Outdoor portfolio and created compelling marketing collateral for key Outdoor stories
• Started to establish strong working relationships with key Commercial stakeholders
• Integrated yourself within the Commercial Marketing team, contributing to team projects, and wider team culture

Responsibilities of the role

• Commercial Marketing Strategy & Go-to-Market (30%): Lead the proposition, positioning and go-to-market strategy for key products across our Outdoor portfolio.
• Campaign Development, Content & Thought Leadership (25%): Turn product strategies into integrated marketing campaigns, events, sales collateral, email, website and social, while measuring performance and optimising activity.
• Commercial Partnership & Product Marketing (20%): Act as a strategic partner for Business Development, Heads of Agencies and Commercial stakeholders. Lead marketing communications for Outdoor estate expansion, new product launches and the continued evolution of customer-facing tools.
• Cross-functional Collaboration & Stakeholder Management (15%): Build trusted relationships across the business so marketing aligns with business priorities and delivers commercial impact.
• Innovation & Operational Excellence (10%): Champion AI and emerging technology to improve processes and access to marketing assets.

What you will need
The ideal candidate will be proactive and willing to develop and implement innovative solutions, capable of the following:

• Commercial marketing expertise – experience developing compelling B2B marketing campaigns, propositions and go-to-market strategies that drive results.
• Creativity, storytelling & design judgement – the ability to turn products, data and insights into stories across presentations, events and marketing channels, with a strong eye for great creative and the confidence to brief, guide and elevate design through specialist teams.
• Commercial judgement – comfortable balancing priorities, assessing opportunities and making recommendations.
• Organisation & project management – able to manage multiple campaigns, stakeholders and deadlines simultaneously.
• Collaboration & influencing skills – confident building trusted relationships with the ability to influence stakeholders at all levels.
• Curiosity & innovation – excited by emerging technology and AI, with a willingness to explore new ways of working.
• Communication & presentation skills – an excellent communicator who can confidently present ideas, write compelling copy and adapt messages for different audiences.
• Adaptability & resilience – positive, proactive and comfortable working in a fast-paced environment.