Lead Lipsy brand marketing: plan and deliver integrated campaigns across social, email and influencer channels; brief and direct content and shoots; manage two direct reports; optimise paid and organic social performance; cultivate influencer relationships; collaborate cross-functionally and report on campaign performance using creative insight and data.
Role Purpose
As Social Media Manager for one of our Wholly Owned Brands, you will lead the day-to-day execution of brand and campaign activity, ensuring our storytelling, content, and influencer strategies are aligned, dynamic, and distinctly on-brand. With a strong social-first mindset, you will bring energy and creative vision to every touchpoint from campaign planning to content production helping to bring our brand to life in a fresh and engaging way.
Role Responsibilities
Brand Strategy & Campaign Delivery
- Lead the delivery of integrated marketing campaigns across social, email, and influencer channels.
- Act as a brand guardian, maintaining the voice and visual identity across all marketing channels.
- Support and optimise both paid and organic social media performance, understanding the key drivers of engagement and results.
- Brief and direct social shoots, managing the process from initial briefing through to on-set direction.
- Bring product stories to life through engaging, audience-first social content.
- Stay ahead of cultural and social trends, identifying relevant creators, moments, and content opportunities.
Leadership & Collaboration
- Manage and support two direct reports: the Marketing & Social Media Executive and the Content Creator.
- Collaborate closely with PR, ecommerce, creative, buying, and design teams to ensure total brand consistency.
- Evolve the influencer strategy by cultivating relationships with new talent and ensuring meaningful partnerships.
- Report on campaign performance using a balance of creative insight and data analysis to provide recommendations for future improvement.
Technical Requirements
- Proven experience in a similar marketing or brand role, ideally within the fashion, beauty, or retail sectors.
- A strong passion for content, culture, and storytelling with a focus on digital platforms.
- Proven ability to brief and direct content creation specifically across TikTok and Instagram.
- Experience in managing and mentoring junior team members.
- A keen trend-spotter with a sharp eye for new influencers, platforms, and visual directions.
- Excellent copywriting skills and a clear understanding of brand tone of voice.
- Confident using performance insights to guide content and strategy decisions.
- Highly organised, proactive, and comfortable working at pace with cross-functional teams.
About UsLipsy is a London-based fashion brand that’s bold, dynamic, and always evolving. We create trend-led designs with a signature feminine edge, blending sophistication with unapologetic glamour. From statement-making eveningwear to effortlessly chic everyday looks, every piece is designed to make women feel confident, empowered, and unstoppable. The Lipsy woman knows what she wants - she’s ambitious, stylish, and ready to own every moment, whether she’s commanding the boardroom or turning heads at an exclusive event. About the Team
- 25% off most NEXT, MADE*, Lipsy*, Gap* and Victoria's Secret* products (*when purchased through NEXT)
- 10% off most partner brands & up to 15% off Branded Beauty
- Hot deals and exclusive offers from over 3,500 retailers through our online benefits platform
- Company performance based bonus
- Early VIP access to sale stock via Direct to Desk
- Life assurance
- Sharesave scheme
- Annual Travel Card Loan
- Sample Sales
- Fantastic L&D opportunities
- Flexi-Hour Scheme
- Direct to Work - Discount online and instore, collect your items the next day for free from your place of work or local store
- Support Networks - Access to Network Groups to empower and celebrate each other
- Wellhub - Discounted flexible monthly gym memberships, with apps, PT sessions and more
Conditions apply to all benefits. These benefits are discretionary and subject to change.
We aim to support all candidates during the application process and are happy to provide workplace adjustments when necessary. Should you need support with your application due to a disability or long-term condition, feel free to get in touch with us by email [email protected] (please include 'Workplace Adjustments' in the subject line), or call us on 0207 436 2000 and leave a voicemail.
Similar Jobs
Artificial Intelligence • Cloud • Computer Vision • Hardware • Internet of Things • Software
Own deal economics and final approvals for Samsara’s EMEA Mid-Market portfolio. Evaluate discounts, payment terms, and non-standard requests against policy; escalate exceptions; protect revenue and quarter-end metrics; and manage a high-volume deal queue. Partner with Sales, Legal, Finance, and customers, provide guidance on deal structuring, train Sales on policies, and improve deal desk processes using AI tools and systems expertise.
Top Skills:
Ai ToolsCpqCrm SystemsExcelGoogle SheetsSalesforce
Big Data • Food • Hardware • Machine Learning • Retail • Automation • Manufacturing
Manage internal controls across European supply chain operations. Lead risk assessments, advisory reviews, remediation, process improvements, digitalization, data analytics, reporting, training, and SOX activities. Partner with plant and regional leaders to identify control gaps, implement sustainable solutions, and improve operational efficiency. Lead and develop a high-performing controls team while communicating risk insights and recommendations to senior stakeholders.
Top Skills:
DashboardsData AnalyticsInternal Control FrameworksSox
Artificial Intelligence • Cloud • HR Tech • Information Technology • Productivity • Software • Automation
Build and deploy production-grade LLM applications spanning backend services, data orchestration, vector databases, and front-end interfaces. Work directly with strategic customers in embedded, field-based engagements; integrate legacy systems, iterate in agile sprints, and deliver scalable AI solutions. Create reusable SDKs, libraries, prompts, scaffolds, and documentation while influencing platform strategy, developer experience, and product roadmaps.
Top Skills:
AirflowAmazon SagemakerAngularSparkAWSAzureAzure Machine LearningCi/CdContainersGoogle Cloud PlatformGraphQLInfrastructure As CodeJavaKubeflowLangchainLimeLoraMlflowNode.jsPandasPeftPrefectPythonReactRestSemantic KernelShapSQLTorchserveTritonVector DatabasesVertex AiVllmWeights & Biases
What you need to know about the London Tech Scene
London isn't just a hub for established businesses; it's also a nursery for innovation. Boasting one of the most recognized fintech ecosystems in Europe, attracting billions in investments each year, London's success has made it a go-to destination for startups looking to make their mark. Top U.K. companies like Hoptin, Moneybox and Marshmallow have already made the city their base — yet fintech is just the beginning. From healthtech to renewable energy to cybersecurity and beyond, the city's startups are breaking new ground across a range of industries.
