At Forrester, we’re trusted to work on trailblazing, mission critical problems that business and technology leaders face today. That’s why we’re always looking to empower talented individuals to perform at their best every single day. We’re proud of our community of smart people and vibrant voices who come together to do what’s right by our clients and each other. Our success is driven by curiosity, courage and customer obsession. The confidence and drive to be bold at work. Join us and build an extraordinary future.
About This Role:
As a key member of the EMEA marketing team, you’ll partner with the sales and research teams to develop marketing plans that build awareness, create demand, and drive bookings. The role is responsible for planning, organizing and executing programs that create relevant two-way interactions with local buyers to inform and influence their buying decisions and broaden relationship with Forrester. This is an exciting opportunity for an ambitious marketer to join a growing EMEA team.
Job Description:
- Engage proactively with local sales teams to understand sales goals, identify marketing requirements, and gather feedback on marketing activities.
- Engage proactively with marketing peers to review plans, share local requirements, and provide feedback on global/regional programs and assets.
- Lead the development of annual and quarterly plans in partnership with regional sales and research teams.
- Manage a local marketing budget.
- Assess local marketing readiness and identify optimization opportunities.
- Evaluate, select, and manage vendors that contribute to local demand marketing programs.
- Capture and analyze local buyer insights gathered through human and nonhuman interactions.
- Use buyer insights to segment and optimize target audiences.
- Analyze local pipeline volume, performance, and forecasts.
- Identify local lead routing and scoring requirements and changes.
- Manage local service-level agreement (SLA) deliverables.
- Develop and implement pipeline acceleration programs jointly with sales.
- Tailor global and regional programs and assets.
- Research, choose, design, and manage live field events to be included as tactics in the overall programs, ensuring a cohesive pre-, at-, and post-event strategy to increase engagement and response rates.
- Communicate to and educate the sales team about new and planned marketing activities, including global, regional, and local programs.
Job Requirements:
- A bachelor’s degree or marketing qualification.
- A proven track record of B2B marketing experience within demand, regional, or field marketing.
- Experience in collaborating and working closely with a large sales team.
- Experience in hosting events, from planning to execution and reporting.
- Strong project management skills and the ability to effectively manage multiple projects, prioritize, be detail-oriented, and meet deadlines.
- Computer skills, including Microsoft Office; Salesforce, Oracle Eloqua, and ON24 experience is a plus.
- Strong written and verbal communication skills with experience in presenting to senior stakeholders.
- German or French language skills are a plus.
We’re a network of knowledge and experience leading to richer, fuller careers. Here, we’re always learning. Whether you want to hone your strengths or discover new ones, Forrester is the place to go for it. It’s a place where everyone is given the tools, support, and runway they need to go far. We’ll be right there beside you, every step of the way.
Let’s be bold, together.
Explore #ForresterLife on:
Glassdoor
Here at Forrester, we welcome people from all backgrounds and perspectives. Our aim is for all candidates to be able to fully participate in Forrester’s recruitment process. If you would like to discuss a reasonable accommodation, please reach out to [email protected].
Data Protection
The information provided by you in this application will be used for the purposes of recruitment and, for successful applicants only, for personnel administration and management purposes and to comply with the employer’s obligations regarding the retention of employee records. If your application is unsuccessful, Forrester Research, Inc., its subsidiaries, affiliates, and/or service providers (collectively “Forrester”) will retain your personal information on secure file solely to consider you for future recruitment opportunities.
By submitting your resume/CV, you consent to Forrester’s retention of the information provided on a secure file for personnel administration and management purposes and/or in order to consider you for future employment opportunities and to the transfer of the information provided to: Forrester’s offices in the US and other countries outside the European Economic Area; and Service providers engaged by Forrester for the purposes of processing applications for employment who may be located outside the European Economic Area.
Forrester London, England Office
61 Aldwych, London, United Kingdom, WC2B 4AE
