This is a fantastic opportunity for a marketeer to join our passionate and collaborative team and be a part of the growing success of a leading outdoor brand. Working alongside the Marketing Manager, UK Marketing Exec and wider Commercial team, you will be exposed to strategic GTM plans, co-manage PR agency relationships, and take ownership of marketing plans for London Key city project with. We are looking for authenticity, confidence, energy, flexibility, team player and strong interpersonal skills with deep understanding of the UK youth culture.
Merrell exists to share the simple power of being outside with everyone. We believe the "outdoors" is a much broader space than just the mountain summit; it’s any space beyond your front door. Our mission is to help our community rethink the outdoors by building gear that works everywhere, from technical alpine ridges to urban city streets. We don't just follow the trail; we help define where it goes next.
We are a team that lives at the intersection of elite performance and modern style. Our history on the trail and commitment to innovation has made us the most awarded brand in the outdoor space. Recently, our MTL SpeedARC Peak won the prestigious ISPO Award for its breakthrough trail-racing tech, while the SpeedARC Surge BOA was named one of TIME’s Best Inventions for its modern, futuristic design and energy return. Whether it’s the Moab 3 being named “Best Hiking Shoe” by CNN Underscored and Popular Mechanics, or the Jungle Moc being recognized by HuffPicks as the gold standard for comfort, we are consistently recognised for building the most reliable, and most innovative, gear in the world.
Responsibilities
Support implementation of London Key city strategy, in close collaboration with MM. Support activations across the channel mix for both trade and consumer audiences - retail, advertising, digital, social, PR, direct, etc.
Responsible for executing the London key city marketing calendar, measuring & monitoring the success of all activations in close collaboration with the agencie(s)
Support EMEA lifestyle team to deploy strong activations with key strategic doors in London and more broadly in the UK.
Creating and implementing off-site community events to enhance local brand awareness (predominantly lifestyle, but also some hike/TR with run clubs).
Assist with the planning of ATL activities with media agency & EMEA team.
Work with Merrell’s UK PR agencies (lifestyle and performance) to build a solid PR plan to grow our London presence/ for a resonance national.
Offering education to key local retail staff in order to uphold and adhere to in-store brand marketing standards, as well as consistently offering product education.
Maximise brand visibility with modern & innovative approaches.
What you'll need:
Bachelor’s degree or equivalent experience
A strong understanding of Gen Z, youth culture, retail and community‑led marketing will be highly beneficial.
This is a London based role so a strong knowledge of London as a city is preferrable.
The role will play a foundational part in setting up the platform for future lifestyle growth, shaping how the brand evolves over time.
Previous experience in a Marketing role is desirable preferably within the footwear/ lifestyle/ retail industry.
Experience or interest in lifestyle ecosystems, including communities, local activations and digital/social storytelling
Suited to someone with a strong interest or background in lifestyle, culture, retail and community-driven marketing.
A role with room to grow - success here will directly shape how the function and brand develop in the future.
• Excellent communication skills with the ability to build solid internal and external relationships
• Commercial awareness
• Flexible attitude (with the ability to work weekends on an ad hoc basis)
• Detail orientated.
The above statements are intended to describe the general nature and level of work being performed and are not intended to be an exhaustive list of all responsibilities, duties and skills which may be required.
Wolverine Worldwide, Inc. is committed to creating a company that is as diverse as our consumers. We value the differences in one another and believe our differences make us stronger. Our diverse and inclusive corporate culture starts with the recruitment process. We are committed to being an equal opportunity employer. We aim to create equal opportunities for our associates, customers, and suppliers regardless of race, color, religion, sex, national origin, age, disability, sexual orientation, gender identity, or any other legally protected characteristic.
