Marketing Executive

Job Purpose:

The Marketing Executive will be responsible for delivering effective marketing campaigns to promote international trade exhibitions and conferences.

Working with the wider team, they will implement campaign plans using both traditional and digital marketing techniques. 

The Marketing Executive will play a key role in executive activities that drive visitor, exhibitor, sponsors, and media engagement.

The Marketing Executive will contribute ideas, support new initiatives and apply their B2B marketing experience to strengthen and enhance marketing activities.

Key Accountabilities:

Contribute to all aspects of event marketing, applying best practice techniques to deliver clear and concise promotional messages.

• Media and association partnerships: Manage contact with past partners, research new ones, build relationships, and handle partnership fulfilment, including contras.
• Website: Manage and update event website content to keep it current; leverage SEO knowledge and GA4 insights to increase traffic, enhance navigation, and support conversion goals.
• Social media: Manage and schedule social media content, create digital assets, drive audience interaction and engagement, and report on channel growth and performance metrics.
• Marketing collaterals: Lead the creation, design, and production of marketing materials – including brochures, adverts, website graphics, and digital assets – to effectively promote the event to prospective exhibitors, sponsors, and visitors.
• Email marketing: Manage and schedule e-marketing campaigns for exhibitor, sponsor and visitor promotional campaigns; monitor performance, report on analytics, and apply insights to optimise future campaigns.
• Email marketing: Implement and manage email automation to streamline campaigns, drive higher engagement, and increase conversions.
• Digital marketing: Support in creating briefs for digital marketing campaigns (PPC and paid search), working closely with external agency.
• Oversee the design and production of digital banners and ensure timely updates to event brochures.
• Oversee marketing operations, including proofreading, delivering advertising copy, managing enquiries, and monitoring competitor activity to ensure accurate, timely and effective communications.
• Manage the exhibitor advocacy campaign, encouraging exhibitors to actively promote their presence and invite their networks, using the marketing toolkit, including promo codes for complimentary tickets.

Job Context:

This role works closely with the sales, sponsorship, marketing and content teams to manage the marketing activities for exhibitor, sponsor and visitor promotion, including website management, email marketing, community engagement, and reporting on performance.

Qualifications, Experience & Skills:

Minimum Qualifications and Knowledge: Marketing Qualification is advantageous.

Minimum Experience: 2 years' marketing experience.

Job Specific Skills:

• Strong technical skills in email and web marketing
• Highly analytical
• Exceptional attention to detail
• Proficient in copy writing for variety of channels
• Skilled in HTML for email
• Experience in the use of databases in targeted direct marketing campaigns
• Proficient in Microsoft Office Suite (Word, Excel, Outlook)
• Excellent interpersonal and communication skills, capable of engaging with stakeholders at all levels internally and externally
• Strong negotiation and relationship-building skills

Behavioural Competencies:

• Practice good time management
• Trustworthy, professional and reliable
• Demonstrate good teamwork with co-workers and peers

dmg events is an equal opportunity employer. If you have not had feedback from us within 14 days, please consider your application as unsuccessful for this round.