Marketing Executive

Job Description:

Marketing Campaign Executive

Location: Cromwell, High Street Kensington, W8 5ED

Bupa Health Services, Hospitals & Diagnostic Centres
Full-time, Hybrid

Fixed Term Contract – 12 months

Salary: From £32,000

We Make Health Happen

At Bupa, we're passionate about helping people live longer, healthier, happier lives and making a better world. As a Campaign Executive, you'll play a key role in supporting the delivery of integrated marketing campaigns that drive awareness, engagement and growth across our Hospitals and Diagnostic Centres network. You'll work closely with Marketing Managers and a wide range of stakeholders to bring campaigns to life across digital, social, content and marketing channels.

This is an exciting opportunity for a proactive marketing professional looking to develop their experience within a leading healthcare organisation while contributing to meaningful campaigns that connect patients with exceptional care.

How You'll Help Us Make Health Happen

• Support the planning, coordination and delivery of integrated marketing campaigns across multiple channels.
• Manage campaign administration, project trackers, timelines and stakeholder communications to ensure activities are delivered on time and within budget.
• Coordinate content creation including case studies, patient stories, photography and video content that support service-line growth and brand awareness.
• Work with consultants, clinicians, operational teams, agencies and PR colleagues to identify and develop engaging content opportunities.
• Support paid digital marketing campaigns across search, display, paid social, video and programmatic channels.
• Monitor campaign performance, produce reports and dashboards, and identify opportunities for optimisation and improvement.
• Coordinate marketing budgets, purchase orders, invoices and expenditure tracking to ensure financial accuracy and compliance.
• Support agency management, campaign implementation and supplier relationships.
• Maintain campaign calendars, marketing documentation and governance processes to support efficient delivery across the team.

Key Skills / Qualifications

Essential

• Previous experience delivering or coordinating integrated marketing campaigns.
• Experience supporting paid digital marketing activity.
• Strong organisational and project coordination skills with excellent attention to detail.
• Experience working with multiple stakeholders and managing competing priorities.
• Strong communication and relationship-building skills.
• Analytical mindset with the ability to interpret campaign performance data and reporting.
• Ability to work independently and proactively within a fast-paced environment.

Desirable

• Healthcare or other regulated sector experience.
• Experience working with marketing agencies and external suppliers.
• Experience creating or coordinating social media and content marketing programmes.

Benefits

Our benefits are designed to make health happen for our people. Viva is our global wellbeing programme and includes all aspects of our health – from mental and physical, to financial, social, and environmental wellbeing. We support flexible working and have a range of family friendly benefits.

Joining Bupa in this role you will receive the following benefits and more:

• Pension scheme with employer contributions.
• Life assurance cover from day one.
• 24/7 Anytime HealthLine with access to nurses and GP advice.
• Healthy Minds Employee Assistance Programme (EAP), including counselling support.
• Gym and fitness discounts through MyGymDiscounts.
• Retail and lifestyle discounts through VivaBenefits.
• Early access to earned wages and financial wellbeing support.

Why Bupa?

We're a health insurer and provider. With no shareholders, our customers are our focus. Our people are all driven by the same purpose: helping people live longer, healthier, happier lives and making a better world.

We encourage our people to "Be you at Bupa". We champion diversity, understand the importance of our people representing the communities and customers we serve, and are committed to creating an inclusive workplace where everyone can thrive.

As a Disability Confident employer, we're committed to offering an interview to every disabled applicant who meets the minimum criteria for the role. We welcome applications from people with diverse backgrounds and experiences and will support you to be at your best throughout the recruitment process.

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