Marketing Director

COMPANY : FLIGHTSTORY

REPORTING TO : CEO & CRO

We are a media company and investment fund, and we’re on a mission to elevate the stories, build the communities, and support the founders that inspire a happier, healthier humanity. We scale creator-led new media IP and operate an investment fund and venture studio.

• Build the marketing engine behind our unmistakable creator-led media brands in the interest economy.

• This role defines how attention is earned, distributed, captured, and compounded across our brands through designed virality, channel strategy, owned audience systems, first-party data, and scaled content distribution.

• You are responsible for creating durable brand and audience value.

Virality Systems (Built, Measured, Reused)

Design the virality frameworks that govern how brand moments and campaigns are engineered to go viral.

• Define how virality works here: format logic, participation mechanics, share triggers, remixability and sequencing.

• Establish clear criteria for evaluating virality (velocity, depth, capture rate, downstream impact).

• Ensure virality is repeatable and directional not dependent on individual posts, IP or creators.

• Convert spikes in attention into structured growth rather than isolated wins.

Outcome: Virality becomes a measurable system that feeds audience capture, not a lucky outcome.

Marketing Strategy 

Define the marketing strategy for each creator-led brand: where we play, why we play there, and what role each marketing plan serves

• Set clear marketing roles by channel (discovery, depth, legitimacy, capture, habit).

• Make explicit choices about primary, secondary, and experimental channels for marketing growth.

• Prevent marketing sprawl by prioritising compounding value over surface-level reach.

• Evaluate marketing performance through audience quality, retention, and lifecycle contribution not vanity metrics.

Outcome: Channels operate as a coherent system, not disconnected outputs.

Content Distribution Architecture 

Own the marketing strategy for how our content travels at scale across platforms, streamers, and third-party media environments.

• Define where each brand and format travels best

• Ensure content is positioned, packaged, and timed appropriately for each environment.

• Build repeatable distribution playbooks that scale across brands.

• Own platform distribution and relationships to reinforce brand credibility and feed owned audience growth.

Outcome: Our brands travel credibly and intentionally at scale not opportunistically.

Owned Audience Strategy (Capture → Habit → Value)

Design how attention converts into owned relationships across email, community, memberships, and events.

• Define standards for value exchange, cadence, and audience journeys.

• Ensure capture is consistent across channels without disrupting the content experience.

• Increase repeat engagement and retention driven by owned channels.

• Treat the owned audience as the core asset.

Outcome: Attention reliably converts into durable, reachable audiences.

First-Party Data & Learning Loops

Define how first-party data powers better decisions across marketing and brand strategy.

• Establish how insight flows back into decisions (channel focus, timing, formats, sequencing).

• Partner with BI to ensure data is actionable, trusted, and decision-shaping.

• Use data to improve prioritisation, timing, and lifecycle design — not just reporting.

• Track how attention → capture → engagement → conversion performs over time.

Outcome: Every marketing cycle makes the system smarter than the last.

Cultural Calendars & Brand Momentum

Own the marketing strategy for cultural calendars across creator-led brands.

• Identify cultural, seasonal, and audience-specific moments worth building around.

• Align content, community activation, and merch into coherent momentum arcs.

• Reduce reactive execution through forward-planned focus and sequencing.

Outcome: Brands show up with relevance, intent, and timing 

Creator Merch Enablement

Define the marketing strategy for creator merch and drops.

• Align launches with cultural timing, channel dynamics, and audience demand.

• Use owned audience insight to guide framing, scale, and sequencing.

• Ensure commerce feels like an extension of the brand, not an interruption.

Outcome: Commerce reinforces trust, belonging, and brand value.

Experimentation & Learning Velocity

Establish disciplined experimentation across channels, formats, capture, and distribution.

• Define what gets tested, what gets scaled, and what gets stopped.

• Set operating cadence and decision thresholds.

• Measure learning velocity alongside performance.

Outcome: Progress is continuous, fast, and intentional.

Leadership & Scale

Build and lead a high-performance marketing function.

• Set clear standards, frameworks, and priorities across brands.

• Design systems that scale as the portfolio grows.

• Bring judgement, focus, and pace to execution.

Outcome: Marketing becomes leverage, not friction.

• Systems Led Growth
  Designs engines, not campaigns. Comfortable setting frameworks others execute within.

• Interest Economy Expert
  Deep understanding of how attention forms, spreads, converts, and decays.

• Channel Marketing Expertise
  Experienced in defining channel portfolios and roles, not managing posting calendars.

• Distribution & Platform Partnerships
  Strong understanding of platform, streamer, and syndication environments.

• Owned Audience & Data Expert
  Proven experience turning attention into owned audiences and using data to improve decisions.

• Brand & Cultural Judgement
  Strong instinct for timing, culture and distinctiveness.

• Senior Leadership Presence
  Can set direction, say no, and hold standards under pace and ambiguity.

• You’re motivated by building systems, not running channels or campaigns.

• You understand how the interest economy actually works.

• You see virality as a designed outcome, not a lucky accident.

• You’re comfortable making hard prioritisation calls on focus, sequencing and timing.

• You enjoy working closely with creators and protecting their long-term brand value.

• You think in multi-brand, multi-channel systems not one-off wins.

• You are data-led and kill the guesswork

• You thrive in exceptional high-standards, high-pace environments.

Shoreditch, London : We are an in-person-first culture and believe in fostering a vibrant and work environment centred around connection and community.