Marketing Director

1441 - Marketing Director

About WPP Media

WPP Media, part of WPP, is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com

At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values:

• Be Extraordinary by Leading Collectively to Inspire transformational Creativity.
• Create an Open environment by Balancing People and Client Experiences by Cultivating Trust.
• Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.

Role Summary and Impact

We are looking for an experienced, strategic, and results-oriented Marketing Director to lead our marketing initiatives and elevate our brand presence. The Marketing Director will be responsible for developing and executing comprehensive marketing strategies that align with our overall business objectives, drive revenue growth, and enhance brand awareness and customer engagement. This role requires a proven leader who can inspire and manage a team, navigate complex market dynamics, and make data-driven decisions to achieve measurable impact.

Key Responsibilities

Strategic Planning & Execution:

• Develop, implement, and manage a robust, multi-channel marketing strategy aligned with company goals, including brand positioning, customer acquisition, retention, and growth objectives.
• Identify market opportunities, anticipate trends, and leverage competitive intelligence to inform strategic decisions.
• Define key performance indicators (KPIs) and metrics, continually track progress, analyze results, and optimize marketing efforts for maximum ROI.

Team Leadership & Development:

• Lead, mentor, and develop a high-performing marketing team (including specialists in digital, content, product marketing, PR, etc.).
• Foster a collaborative, innovative, and results-driven environment within the marketing department.

Brand Management & Messaging:

• Oversee the continuous development and consistent application of our brand identity, voice, and messaging across all touchpoints.
• Ensure all marketing communications are cohesive, compelling, and effectively communicate our value proposition to target audiences.

Digital Marketing & Growth:

• Direct the strategy for all digital marketing channels, including SEO, SEM, social media, email marketing, content marketing, and display advertising.

Content Strategy:

• Define and oversee the content strategy, ensuring the creation of high-quality, engaging, and relevant content that resonates with our target audiences and supports thought leadership.

Public Relations & Communications:

• Manage public relations efforts, media relations, and corporate communications to

Skills and Experience

Required:

• Progressive experience in marketing, in a leadership or management role, overseeing teams and strategic initiatives.
• Proven track record of developing and executing successful marketing strategies that have driven measurable business growth (e.g., increased revenue, market share, brand awareness).
• Deep expertise across a wide range of marketing disciplines, including digital marketing (SEO, SEM, social media, email), content marketing, brand management, and analytics.
• Strong analytical skills with the ability to interpret complex data, derive actionable insights, and make data-driven decisions.
• Exceptional written and verbal communication skills, with proven ability to present strategies and results to senior leadership and diverse stakeholders.
• Experience with marketing automation platforms (e.g., HubSpot, Marketo, Salesforce Marketing Cloud) and CRM systems (e.g., Salesforce).
• Demonstrated ability to lead, motivate, and develop a high-performing marketing team.
• Strong project management skills, with the ability to manage multiple priorities and deadlines in a dynamic environment.

Preferred:

• Master's degree (MBA) or equivalent advanced degree.
• Experience in the [Your Industry] industry or a similar B2B/B2C environment.
• Proficiency with advanced analytics tools and business intelligence platforms.
• Experience working with international markets or global campaigns.
• A portfolio or examples of successful marketing campaigns or strategies implemented.

Life at WPP Media & Benefits

Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.  

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.
We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

Please note this is a UK based role and requires individuals to have the right to work in this location

Please read our Privacy Notice (https://www.wppmedia.com/pages/privacy-policy) for more information on how we process the information you provide.

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