MARKETING DIRECTOR
COMPANY : FLIGHTSTORY
LOCATION: LONDON
ABOUT FLIGHTSTORY
We are a media and investment company, and we are on a mission to elevate the stories, build the communities, and support the founders that inspire a happier, healthier humanity. We scale creator-led media, ventures and communities.
ROLE MISSION
Build the marketing engine behind our unmistakable creator led media brands in the interest economy. Define how attention is earned, captured, and compounded across our brands, and help answer one of the biggest questions in media today: what is the future of marketing for the creator age.
KEY OUTCOMES
Turn virality into a repeatable system (format logic, share triggers, remix ability) instead of a lucky one off post
Design a channel strategy where every platform has a clear job (discovery, depth, capture, habit) and performance is judged on audience quality, not vanity metrics
Build the playbooks that get our content travelling credibly across platforms, streamers, and third party media
Convert attention into owned, durable audiences through email, community, membership, and events
Partner with BI to build first party data loops that make every campaign smarter than the last
Own cultural calendars so brands show up with timing and intent, not reactive scrambling
Shape a creator merch strategy where drops feel like brand moments, not interruptions
Build a fast, disciplined test and learn culture: know what to test, what to scale, what to kill
Build and lead a high performance marketing team and set the standards the whole portfolio runs on
CORE COMPETENCIES
Systems led growth: you design engines, not campaigns
Deep fluency in the interest economy: how attention forms, spreads, converts, and decays
Channel expertise at a portfolio level, not a content calendar level
Strong grip on platform, streamer, and syndication distribution
Track record turning attention into owned audiences, powered by data
Sharp brand and cultural instincts, especially on timing
Senior presence: comfortable setting direction and saying no under pressure
YOU'LL THRIVE HERE IF
You want to build systems, not run channels
You see virality as engineered, not accidental
You're happiest making hard calls on focus and sequencing
You love working with creators and protecting their long term brand equity
You think in multi brand, multi channel systems
You're data led and allergic to guesswork
You want a high standards, high pace environment
IDEAL BACKGROUND
Senior marketing leader with experience scaling brands in media, entertainment, creator economy, or consumer platforms. Proven success building owned audience channels, leading distribution partnerships, and running high output, high accountability marketing teams across multiple brands at once.
