Marketing Development Associate

About Swap

Swap is the infrastructure behind modern agentic commerce. The only AI-native platform connecting backend operations with a forward-thinking storefront experience.

Built for brands that want to sell anything - anywhere, Swap centralises global operations, powers intelligent workflows, and unlocks margin-protecting decisions with real-time data and capability. Our products span cross-border, tax, returns, demand planning, and our next-generation agentic storefront, giving merchants full transparency and the ability to act with confidence.

At Swap, we’re building a culture that values clarity, creativity, and shared ownership as we redefine how global commerce works.

About the Role

As Marketing Development Associate at Swap, you will own the critical space between automated nurture and sales qualification. Your role is to ensure Sales only engages once intent is real, specific, and contextual — by maturing early interest through human conversation, validating readiness, and delivering context-rich handoffs to Sales.

This role exists to solve a real GTM gap: automation is necessary but insufficient, and sales engagement is most effective when interest is explicit. You will act as the human layer in between — engaging thoughtfully with low- and mid-intent prospects, interpreting behaviour and responses, and determining when a prospect is truly ready for a sales conversation.

Success in this role is measured by pipeline quality and confidence of handoff, not speed or volume. You will help Sales start conversations at the right moment, with the right signal — reducing noise, improving conversion rates, and protecting Sales time.

This role is well suited to someone early in their marketing career who wants hands-on exposure to customer engagement, lifecycle thinking, and how Marketing and Sales work together in a modern GTM motion. You’ll be coached closely, develop strong judgment around buyer intent, and build a foundation that can grow into lifecycle, growth, or broader demand roles over time. This is not a quota-carrying sales role. It is a marketing-owned role designed to translate intent into sales-ready momentum.

Key responsibilities 

• Own the engagement and development of low- and mid-intent inbound prospects over multi-week and multi-month timelines.

• Engage prospects across channels including chatbot, email, and light outbound follow-up to understand intent, motivation, and readiness.

• Interpret buyer behaviour, content engagement, and conversational signals to assess sales readiness.

• Build trust-first conversations focused on learning and relevance rather than immediate product pitching or demo booking.

• Partner closely with CRM and Lifecycle Marketing to inform nurture strategy, messaging gaps, and signal thresholds without owning system governance.

• Define and uphold clear criteria for when a prospect is ready to be handed off to Sales, ensuring context-rich and trusted transitions.

• Provide qualitative insight back to Growth, Marketing, and Sales on buyer language, objections, and buying triggers.

• Continuously refine how intent is identified, nurtured, and escalated based on outcomes and feedback from Sales.

What we would like to see

• 1–3+ years of experience (or equivalent internship / graduate experience) in marketing, customer engagement, lifecycle, or related roles within B2B SaaS or technology companies.

• Demonstrated experience working with inbound leads or prospects prior to explicit sales readiness.

• Strong written and conversational communication skills, with the ability to ask thoughtful, non-leading questions.

• Comfort operating without quotas, scripts, or rigid playbooks — and exercising sound judgment instead.

• Interest in working cross-functionally with Sales, CRM, and RevOps teams in a shared GTM environment.

• Ability to interpret qualitative and behavioural signals, not just scores or dashboards.

• Organised, self-directed operator who can manage multiple conversations and timelines in parallel.

• Familiarity with HubSpot, chat tools, and modern GTM systems (or ability to ramp quickly).

• Strong desire to learn how buyer intent develops over time and how marketing work translates into sales outcomes.

• Develop core GTM skills including buyer communication, intent qualification, and cross-functional collaboration through hands-on work and mentorship.

Benefits:

• Competitive base salary.

• Stock options in a high-growth startup.

• Competitive PTO with public holidays additional.

• Private Health.

• Pension.

• Wellness benefits.

• Breakfast Mondays.

Diversity & Equal Opportunities:

We embrace diversity and equality in a serious way. We are committed to building a team with a variety of backgrounds, skills, and views. The more inclusive we are, the better our work will be. Creating a culture of equality isn't just the right thing to do; it's also the smart thing.