Sales & Marketing Content Lead

Your new role - Sales & Marketing Content Lead
 

B2B storytelling, content and partnerships

Overview of job
We’re looking for a Sales & Marketing Content Lead to join our Local Sales Marketing team in Manchester. This role reports to the Head of Marketing and supports a 170-strong Local Sales team by improving how we present Global’s market-leading Audio and Outdoor offer to agencies and SMEs.
It is a content-led role focused on creating strong B2B sales and marketing materials, adapting product and brand narratives for Local Sales audiences, improving our Showpad sales enablement platform, and leading selected partnerships that build awareness and credibility for Local Sales.

Responsibilities of the role

B2B Content, Storytelling and Sales Materials (70%)

• Lead the development of high-quality B2B content and sales materials for Local Sales, helping teams present Global’s Audio and Outdoor offer more clearly and persuasively to agencies and SMEs

• Create engaging presentations in PowerPoint and/or Keynote, along with other core materials such as ebooks, case studies, sector and product one-pagers, proof points and sales collateral

• Develop clear, commercially effective narratives for priority products, sectors and sales opportunities

• Work with product, brand and other content owners across the business to adapt existing narratives, messaging and proof points for Local Sales audiences and needs

• Develop new narratives and materials where there are gaps or where existing content needs more substantial reworking

• Draw on relevant audience, market and performance insight where appropriate to strengthen content

• Help maintain a clear, modular approach to content and collateral, including templates, standards and governance

• Plan and maintain a content calendar aligned to Local Sales priorities, audience needs, seasonal moments, sector opportunities and relevant campaigns

• Ensure content aligns with wider marketing activity, website content and the agreed Local Sales content strategy

Showpad Platform  & Content Management (15%)

• Lead the ongoing improvement of Showpad as a sales enablement platform for Local Sales

• Improve platform usability, including structure, navigation, tagging, searchability and content organisation

• Review, refresh, archive and maintain content within Showpad so materials stay relevant, organised and easy to find

• Manage the Showpad supplier relationship and help improve how materials are accessed and used in practice

Brand Partnerships and Co-Marketing (15%)

• Identify and manage relevant brand, industry and regional partnership opportunities that support Local Sales awareness and credibility

• Build and manage relationships with relevant external partners, including selected industry bodies, regional organisations and co-marketing partners

• Support selected partnership, co-marketing and activation activity aligned to Local Sales priorities

• Track effectiveness and recommend where to continue, refine or stop activity based on impact and value

What you'll love about this role
Think Big - Play a key role in improving how a 170-strong Local Sales team presents Global’s market-leading Audio and Outdoor offer to agencies and SMEs.

Own It - Take ownership of B2B content, storytelling and core sales materials, and see your work directly support better sales conversations and commercial outcomes.

Keep it Simple - Turn complex products, messages and proof points into clear, engaging content that helps businesses understand how advertising with Global can support their goals.

Better Together - Work closely with Local Sales, Marketing, product and brand teams to make the best use of content from across the business and adapt it for Local Sales needs.
What success looks like
In your first few months, you’ll have:

• Built strong relationships with key Local Sales, Marketing, product and brand stakeholders

• Reviewed priority content needs and started improving the quality and usefulness of core materials

• Developed or refreshed presentations and other content for agreed Local Sales priorities

• Begun creating a clearer and more consistent approach to Local Sales narratives, collateral and proof points

• Taken ownership of Showpad and identified clear improvements to structure, navigation and content organisation

• Started shaping a clearer content calendar aligned to commercial priorities and seasonal opportunities

• Reviewed current and potential partnership opportunities and begun progressing the most relevant ones

What you'll need

• Strong B2B marketing experience

• Experience creating a range of B2B sales and marketing content, such as presentations, one-pagers, case studies, ebooks or similar materials

• A strong eye for structure, storytelling and presentation design, with the ability to turn complex propositions into clear, commercially useful materials

• Experience developing, adapting and improving content for business audiences and sales needs

• Confidence working with existing product narratives, messaging and proof points from across a business, and tailoring them for a specific audience or commercial objective

• Strong content judgement, with the ability to identify what should be created, refreshed, retired, simplified or standardised

• Strong stakeholder management, collaboration and organisational skills

• Commercial awareness and a practical approach to improving how things work over time

Helpful, but not essential

• Experience working in media, advertising or a similar commercial environment

• Experience supporting partnerships, co-marketing or regional / industry activity

• Experience using sales enablement platforms such as Showpad