Lead email marketing strategy and operations, develop advanced email journeys, optimize funnel performance, and drive platform and process improvements. Influence stakeholders and senior leadership, manage A/B testing, collaborate across marketing teams, and deliver measurable channel outcomes at scale.
The Marketing Automation Manager leads advanced email marketing strategy and delivers improvements that drive performance across multiple areas of the business. The role develops and promotes new methodologies within the specialty area and defines objectives. The Marketing Automation Manager influences stakeholders across functions, communicates with senior leadership on technical and strategic topics and ensures alignment with wider business goals. The role solves complex operational problems using deep expertise and analysis and improves systems and processes at scale.
Responsibilities
- Lead the development of new Email marketing concepts and methods that advance marketing Performance.
- Define objectives for Email marketing channel and ensure measurable outcomes.
- Influence stakeholders to adopt new operational practices, methodologies and approaches.
- Communicate with senior leadership on matters of technical and strategic importance.
- Lead improvements to email marketing operations, systems, processes and tools across multiple areas.
- Oversee advanced demand funnel optimisation and performance measurement.
- Collaborate closely with Field Marketing and COE teams to ensure alignment and collaboration.
- Guide enhancements to Email marketing technology platforms and ongoing A/B testing.
- Lead on strategy, planning, build and report channel performance and optimisation.
- Anticipate operational needs and drive actions to improve efficiency and first in class performance.
- Support the creation of best in class Marketing Automation and Operations function.
- Support wider marketing teams in campaign creation and deployment.
- Support wider business projects to improve systems, processes and ennablement.
Skills, Knowledge & Expertise
- Extensive experience in Email marketing operations, including building strategies, creating first-in-class email journeys at every stage of the prospect funnel.
- extensive knowledge of building email journey using systems such as HubSpot, Pardot.
- Recognised subject matter expertise in marketing technology, performance and operational frameworks.
- Ability to create and promote new methodologies and operational approaches.
- Strong communication and influencing skills, including the ability to work with senior leadership.
- Ability to analyse and optimise complex technical and operational issues across.
- Proven track record of independently leading complex projects with strong judgement.
- Experience improving email performance and processes for multiple products and multiple languages.
About
Forterro is a federation of ERP software and services companies serving small to mid market companies around the globe, with offices in UK, Germany, Sweden, Switzerland, France, Poland, Bulgaria, India, Morocco and USA. At Forterro, we invest in and help to fortify both local and niche ERP software businesses.Our product line businesses are local, not localized and vertical, not verticalized.
Forterro London, England Office
3 Cavendish Square, London, England, United Kingdom, W1G 0LB
Similar Jobs
Artificial Intelligence • Big Data • Cloud • Security • Software • Cybersecurity • Infrastructure as a Service (IaaS)
Design, operate, secure, and optimize cloud infrastructure across AWS and Azure. Implement IAM, IaC, automation, monitoring, cost controls, and compliance practices. Partner with Security, Engineering, and IT Operations on migrations, incident response, and operational improvements while mentoring junior engineers.
Top Skills:
AWSAzureAzure AdCloudFormationFinopsIamIso 27001MfaMicrosoft Entra IdOktaPowershellRbacSaaSSoc 2TerraformWorkatoZero Trust
Gaming
Lead localization and culturalization for assigned games, drive MT/LLM and AI-enabled localization workflows, manage localization pipelines, budgets, schedules, and LQA strategy, coordinate cross-functional releases, own vendor relationships and KPIs, mentor producers, and promote internationalization best practices across studio and central teams.
Top Skills:
Bug Tracking SoftwareExcelGoogle SheetsLarge Language Models (Llms)Localization Text CmsMachine Translation (Mt)PowerPointTms
Automotive • Professional Services • Software • Consulting • Energy • Chemical • Renewable Energy
Provide administrative support to Engineering and Auditing teams in EMEA, managing documentation, client communications, scheduling audits and meetings, preparing presentations and reports, and responding to client inquiries while following UL code of conduct and security practices.
Top Skills:
ExcelMicrosoft OutlookMicrosoft PowerpointMicrosoft Word
What you need to know about the London Tech Scene
London isn't just a hub for established businesses; it's also a nursery for innovation. Boasting one of the most recognized fintech ecosystems in Europe, attracting billions in investments each year, London's success has made it a go-to destination for startups looking to make their mark. Top U.K. companies like Hoptin, Moneybox and Marshmallow have already made the city their base — yet fintech is just the beginning. From healthtech to renewable energy to cybersecurity and beyond, the city's startups are breaking new ground across a range of industries.
