Manager, Social

3808 - Manager, Social - UK

Role Summary and Impact

As a Paid Social Account Manager, you will play an integral role in the day-to-day running of busy client accounts, ensuring flawless paid social campaigns. You will develop comprehensive media plans, oversee campaign execution, and drive performance optimization across key social channels. Working closely with the Account Director, you will support and mentor team members, contribute to advanced features and strategies, and act as a key point of contact for clients and partners, contributing insightful data analysis and recommendations within the WPP Open ecosystem.

Key Responsibilities

• Campaign Management:
• Develop comprehensive paid social media plans (+ supporting material) aligned with client objectives and KPIs, clearly articulating the rationale for proposed tactics.
• Responsible for end-to-end setup of paid social campaigns, utilizing advanced features (e.g., bid rules, 3rd party tools) to achieve results.
• Oversee and ensure regular Quality Assurance (QA) checks, monitoring campaign performance, pacing, troubleshooting, and optimizing to improve performance.
• Produce detailed and accurate weekly/monthly campaign performance reports and insightful commentary, including end-of-campaign reporting and quarterly/annual reviews.
• Identify trends and recommend on-platform actions to capitalize/mitigate these trends.
• Client & Partner Management:
• Act as a key social point-of-contact for clients, ensuring confidence in the team's output and supporting client calls/presentations.
• Demonstrate a deep understanding of media/technology developments, identifying opportunities to test and innovate in paid social, and building relationships with key media partners (Meta, TikTok, Pinterest etc.).
• People Development & Support:
• Work with your line-manager to effectively manage and prioritize workloads for team members.
• Mentor and support team members, leading by example and assisting with their training and development.
• Operational Excellence:
• Identify opportunities to test and innovate in paid social; work with line-manager to develop and implement testing/learning agendas.
• Ensure accurate and timely fulfilment of mandatory agency finance processes, working with team members to ensure compliance and minimize queries.
• Collaborate closely with planning teams and other channel specialists to ensure paid social activity complements the wider marketing mix.

Skills and Experience

• Proven experience working in a digital marketing or agency-based role, with a strong track record of working with clients or external stakeholders.
• Extensive experience setting up and optimising paid social campaigns across key social platforms (e.g., Meta, TikTok, Pinterest). Training certifications (e.g., Meta Blueprint) a plus.
• Experience planning large-scale paid social campaigns across brand and direct-response objectives.
• Experience compiling detailed and insightful end-of-campaign reports and presentations; knowledge of structuring regular client review presentations.
• Strong relationship-building skills; comfortable presenting to clients and leading calls.
• Some experience line managing individuals and/or helping to train others across paid social.
• Collaborative, friendly, and with a can-do attitude.

Life at WPP Media & Benefits 

Our passion for shaping the next era of media is powered by our commitment to Be Extraordinary, investing in our employees to inspire transformational creativity. We also Lead Optimistically, firmly believing in and Championing Growth and Development for every individual. This commitment allows WPP Media employees to leverage the extensive global WPP Media & WPP networks to pursue their passions, build vital professional connections, and learn at the cutting edge of marketing and advertising.  

We Create an Open environment built on trust and respect, where everyone feels they belong and has opportunities to progress. This inclusive culture is fostered through a variety of employee resource groups and frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our comprehensive benefits package reflects this commitment, including competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.  

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We believe the best work happens when we're together, fostering creativity, collaboration, and connection in this open and supportive environment. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.  Please note that while our philosophy is the same across WPP, benefits may vary by office/country. 

Please note this is a UK based role and requires individuals to have the right to work in this location 

Please read our Privacy Notice (https://www.wppmedia.com/pages/privacy-policy) for more information on how we process the information you provide. 

While we appreciate all applications received, only those candidates selected for an interview will be contacted.  

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