Manager, SMC Revenue Growth - Direct Response

Snap Inc is a technology company. We believe the camera presents the greatest opportunity to improve the way people live and communicate. Snap contributes to human progress by empowering people to express themselves, live in the moment, learn about the world, and have fun together. The Company’s three core products are Snapchat, a visual messaging app that enhances your relationships with friends, family, and the world; Lens Studio, an augmented reality platform that powers AR across Snapchat and other services; and its AR glasses, Spectacles.

 Snap Inc is a technology company. We believe the camera presents the greatest opportunity to improve the way people live and communicate. Snap contributes to human progress by empowering people to express themselves, live in the moment, learn about the world, and have fun together. The Company’s three core products are Snapchat, a visual messaging app that enhances your relationships with friends, family, and the world; Lens Studio, an augmented reality platform that powers AR across Snapchat and other services; and its AR glasses, Spectacles.

We are looking for a Manager, Revenue Growth to join Snap Inc’s global Small and Medium Customers (SMC) organization. This role will lead and launch high-growth initiatives to serve Snap’s global SMC audience and drive retentive revenue growth from Sponsored Snaps and lower funnel direct response ad formats. Quarter-backing SMC organization’s overall strategy in each segment, this person will own retentive revenue goals for the Sponsored Snap ads globally and ensure that SMCs succeed by leveraging Snap to power their business’ growth.  

The ideal candidate brings experience building revenue growth strategies for chat and business messaging apps, and owning revenue targets, with a lens akin to driving product-led growth. They will have a proven track record in problem solving, scaling, and leading growth initiatives. They will develop, deploy and scale initiatives that address the needs of SMCs, primarily in the lower funnel direct response segment, via a test and iterate framework. The role will set and own strategic go-to-market roadmaps, with clear resourcing and support from a wide array of cross-functional groups such as Sales, Marketing, Operations, Product, Engineering, Support, and Data Analytics.

What you’ll do:

• Be the single-threaded accountable owner for retentive revenue growth from Sponsored Snaps and other chat ads segments.

• Build strategy to drive business growth with end-to-end ownership from ideation to goal attainment.

• Develop business plans, customer and market insights, and analyze solution effectiveness.

• Plan, test and scale solutions to grow adoption of ads products across Snap’s platforms.

• Own relationship, strategy, and roadmapping with relevant product and engineering teams, supporting SMC revenue and retention efforts. 

• Define & own segment-specific vision and solutions + service-levels needed to grow relevant outcomes for SMCs in that segment

• Establish performance measurement criteria and KPIs to track progress against goals.

• Lead global, cross-functional teams including Sales, Marketing, Operations, Product, Engineering, Support, and Data Analytics.

• Present results and recommendations based on product and market performance.

• Drive communication and influence a broad range of stakeholders including executives.

Knowledge, Skills & Abilities:

• Experience developing strategies and playbooks for launching new initiatives especially into SMC or other high-growth business segments.

• High comfort with and passion for data driven decision making.

• Proven track record in driving monetization initiatives that are multi-geography, and complex in nature.

• Experience simplifying complexity and effectively communicating with business and technical executives, as well as external stakeholders.

• Expertise in identifying and resolving hard trade-offs; often spanning multiple quarters. 

• Experience or familiarity in working with the media or digital advertising industry.

• Ability to influence and drive change among partner teams and leadership, in service of building new approaches and shifting the daily behaviors of a team.

• Proficiency in presentation skills and comfort presenting to and communicating with senior leadership.

Minimum Qualifications:

• BS/BA degree or equivalent years of experience.

• 10+ years experience in product, sales, consulting, strategy, services, data analytics, marketing or growth.

• Adept at influencing product teams in building solutions for SMCs or other high-growth business segments.

• Experience leading cross-functional teams to launch new products and go-to-market strategies and drive results, in a rigorous KPI-driven setting.

• Proven track record in problem solving, analytical thinking, and driving strategies that are data-driven and people-informed. 

If you have a disability or special need that requires accommodation, please don’t be shy and provide us some information.

"Default Together" Policy at Snap: At Snap Inc. we believe that being together in person helps us build our culture faster, reinforce our values, and serve our community, customers and partners better through dynamic collaboration. To reflect this, we practice a “default together” approach and expect our team members to work in an office 4+ days per week. 

At Snap, we believe that having a team of diverse backgrounds and voices working together will enable us to create innovative products that improve the way people live and communicate. Snap is proud to be an equal opportunity employer, and committed to providing employment opportunities regardless of race, religious creed, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, gender, gender identity, gender expression, pregnancy, childbirth and breastfeeding, age, sexual orientation, military or veteran status, or any other protected classification, in accordance with applicable federal, state, and local laws. EOE, including disability/vets.

Our Benefits: Snap Inc. is its own community, so we’ve got your back! We do our best to make sure you and your loved ones have everything you need to be happy and healthy, on your own terms. Our benefits are built around your needs and include paid parental leave, comprehensive medical coverage, emotional and mental health support programs, and compensation packages that let you share in Snap’s long-term success!

Compensation

In the United States, work locations are assigned a pay zone which determines the salary range for the position. The successful candidate’s starting pay will be determined based on job-related skills, experience, qualifications, work location, and market conditions. The starting pay may be negotiable within the salary range for the position. These pay zones may be modified in the future.

Zone A (CA, WA, NYC):

The base salary range for this position is $202,000-$303,000 annually.

Zone B:

The base salary range for this position is $192,000-$288,000 annually.

Zone C:

The base salary range for this position is $172,000-$257,000 annually.

This position is eligible for equity in the form of RSUs.