Principal Product Manager, Signals, Measurement, Incrementality, 10+ years of experience

Snap Inc is a technology company. We believe the camera presents the greatest opportunity to improve the way people live and communicate. Snap contributes to human progress by empowering people to express themselves, live in the moment, learn about the world, and have fun together. The Company’s three core products are Snapchat, a visual messaging app that enhances your relationships with friends, family, and the world; Lens Studio, an augmented reality platform that powers AR across Snapchat and other services; and its AR glasses, Spectacles.

The Revenue Product team drives innovation and performance across our advertising platform, empowering businesses to achieve success and measurable growth through advertising on Snap. Our team combines Ads Product Management, Product Marketing, Marketing Science and Measurement, and Solutions Engineering to build solutions that deliver impactful results for advertisers. We ensure Snap's ad products are effective, efficient, and customer-centric, enabling businesses to connect meaningfully with our global community.

We’re looking for a Principal Product Manager to join our Revenue Product team at Snap Inc!

What you’ll do:

• Lead the development and scaling of innovative, high-quality products that power Snap’s advertising platform, with measurable impact in areas such as Ads Quality, Signals and Measurement, Brand & Sponsored AR, Retail Ads (DxA/DPA), or SMB Growth.

• Craft and execute a comprehensive product strategy and roadmap that aligns with Snap’s revenue goals, leveraging deep customer insights, market opportunities, and data-driven decision-making.

• Own the end-to-end product lifecycle, from identifying advertiser needs and gathering requirements to designing solutions, running experiments, and driving iterative improvements that deliver advertiser ROI.

• Act as a strategic leader, aligning cross-functional teams, including Product Marketing, Marketing Science, and Solutions Engineering, to achieve critical business objectives and scale Snap’s advertising ecosystem.

• Solve complex, high-impact challenges by making informed tradeoffs and delivering innovative solutions that address advertiser needs and support Snap’s broader revenue objectives.

• Inspire and mentor product managers and cross-functional teams, fostering a culture of collaboration, innovation, and resiliency while building organizational capacity.

• Collaborate closely with senior leaders and executives to align on priorities, communicate progress effectively, and ensure business goals are met.

• Champion solutions that continuously enhance the effectiveness, efficiency, and scalability of Snap’s advertising platform through rigorous testing, analysis, and optimization.

Knowledge, Skills & Abilities:

• Ability to lead and inspire cross functional product management teams

• Ability to collaborate and drive alignment across organizations from C-Levels through to engineers, designers, other product teams, and cross-functional teams

• Skilled in effective mentorship to direct or indirect reports and cross functional team members

• Ability to initiate and drive emerging projects from strategy to completion

• Ability to communicate results clearly and effectively across a matrix organization

• Deep understanding of technical and privacy implications of complex ad tech integrations

• Deep understanding of ads measurement methodologies and associated technologies (e.g. lift testing, ghost ads, MMM, MTA, MMP, DCR, Clean room etc.)

• Deep understanding of statistics and probabilistic modeling

• Knowledge of the global ads measurement ecosystem as well as incrementality

• Proven experience of building relevant products in the space

• Exceptional interpersonal skills

• Ability to collaborate with engineers, designers, product managers, data scientists, and other cross-functional teams

• Proficiency in data analysis tools and techniques and data visualization platforms, such as SQL, Tableau, Data Studio, Looker

Minimum Qualifications:

• Bachelor’s degree or equivalent relevant years of experience

• 10+ years of product management experience at a technology company

Preferred Qualifications:

• Advanced degree (MS+) in a quantitative field such as mathematics, statistics, engineering, or finance

• Advanced quantitative or business degree

• Hands on experience across the entire product lifecycle including: defining product needs, prioritization, pre/post-launch execution

"Default Together" Policy at Snap: At Snap Inc. we believe that being together in person helps us build our culture faster, reinforce our values, and serve our community, customers and partners better through dynamic collaboration. To reflect this, we practice a “default together” approach and expect our team members to work in an office 4+ days per week

At Snap, we believe that having a team of diverse backgrounds and voices working together will enable us to create innovative products that improve the way people live and communicate. Snap is proud to be an equal opportunity employer, and committed to providing employment opportunities regardless of race, religious creed, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, gender, gender identity, gender expression, pregnancy, childbirth and breastfeeding, age, sexual orientation, military or veteran status, or any other protected classification, in accordance with applicable federal, state, and local laws. EOE, including disability/vets. If you have a disability or special need that requires accommodation, please don’t be shy and contact us at [email protected].

Our Benefits: Snap Inc. is its own community, so we’ve got your back! We do our best to make sure you and your loved ones have everything you need to be happy and healthy, on your own terms. Our benefits are built around your needs and include paid parental leave, comprehensive medical coverage, emotional and mental health support programs, and compensation packages that let you share in Snap’s long-term success!

If you have a disability or special need that requires accommodation, please don’t be shy and provide us some information.

"Default Together" Policy at Snap: At Snap Inc. we believe that being together in person helps us build our culture faster, reinforce our values, and serve our community, customers and partners better through dynamic collaboration. To reflect this, we practice a “default together” approach and expect our team members to work in an office 4+ days per week. 

At Snap, we believe that having a team of diverse backgrounds and voices working together will enable us to create innovative products that improve the way people live and communicate. Snap is proud to be an equal opportunity employer, and committed to providing employment opportunities regardless of race, religious creed, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, gender, gender identity, gender expression, pregnancy, childbirth and breastfeeding, age, sexual orientation, military or veteran status, or any other protected classification, in accordance with applicable federal, state, and local laws. EOE, including disability/vets.

Our Benefits: Snap Inc. is its own community, so we’ve got your back! We do our best to make sure you and your loved ones have everything you need to be happy and healthy, on your own terms. Our benefits are built around your needs and include paid parental leave, comprehensive medical coverage, emotional and mental health support programs, and compensation packages that let you share in Snap’s long-term success!

Compensation

In the United States, work locations are assigned a pay zone which determines the salary range for the position. The successful candidate’s starting pay will be determined based on job-related skills, experience, qualifications, work location, and market conditions. The starting pay may be negotiable within the salary range for the position. These pay zones may be modified in the future.

Zone A (CA, WA, NYC):

The base salary range for this position is $244,000-$366,000 annually.

Zone B:

The base salary range for this position is $232,000-$348,000 annually.

Zone C:

The base salary range for this position is $208,000-$311,000 annually.

This position is eligible for equity in the form of RSUs.