Do you want to make a difference within the global transportation planning and design community? With offices around the world, Transoft Solutions is an international leader in the development of innovative and highly specialized software for aviation, civil infrastructure, transportation and operational professionals. In its 35th year and with over 100,000 users in 150 countries worldwide, the company’s success is a result of our people, our innovative and highly sought-after products, and the exceptional customer service that we deliver.
We currently have an opening for a Manager, Regional Marketing, if you are excited about this opportunity and have the skills, experience and values that align to what we are looking for, we want to speak with you!
NOTE: This is a hybrid role where you will be expected to work a minimum of 2 days per week in the Birmingham office
About the Opportunity:
We are seeking an experienced and commercially minded Regional Marketing Manager to lead regional marketing strategy and execution across our priority markets in EMEA and SAARC. This is an exciting opportunity for someone who enjoys combining strategic planning and people leadership with hands-on oversight of campaigns, events and communications.
You will be responsible for developing and delivering a prioritized regional marketing plan that aligns with Business Unit objectives and Sales priorities, while ensuring marketing activities remain consistent with our brand and corporate marketing standards. Acting as a central point of contact for regional marketing, you will bring together Product Marketing, Sales, Digital Marketing and external partners to ensure resources are focused on the initiatives that will have the greatest impact.
Leading a small regional marketing team, you will provide clear direction, support development and ensure resources are effectively allocated. You will also use campaign, pipeline and performance data to continually improve lead generation, conversion and return on marketing investment.
Key Responsibilities:
- Develop and execute a prioritized Regional Marketing Plan aligned with Business Unit strategy and Sales targets, establishing clear objectives, timelines and KPIs.
- Lead the prioritization of regional marketing activities, balancing input from Product Marketing and Sales to ensure resources are focused on initiatives that deliver the greatest impact.
- Lead, support and develop the regional marketing team, providing clear direction, managing workload and performance, and supporting ongoing capability development.
- Act as the central coordination point between Product Marketing, Sales, Digital Marketing and external partners to ensure consistent messaging, aligned timelines and effective execution.
- Oversee regional campaigns, content and communications across channels including email, social media, paid media and marketing automation, ensuring activities are high quality, on-brand and aligned with regional goals.
- Plan and manage regional events and training programs that drive engagement and support commercial objectives.
- Manage regional marketing budgets, purchase orders and resource allocation, ensuring cost-effective delivery and a strong return on investment.
- Monitor campaign and pipeline performance, using data and insights to improve lead generation, conversion and marketing ROI.
- Ensure regional marketing activities are effectively scoped, prioritized, tracked and reported, maintaining visibility of progress, risks and dependencies.
- Identify opportunities to improve marketing processes, tools, automation and reporting, helping to increase the effectiveness and efficiency of Regional Marketing.
About You:
- You have a bachelor’s degree or diploma in Marketing, Business or a related discipline.
- You have 5+ years of experience in B2B marketing, with a proven track record of delivering integrated marketing campaigns.
- You have experience developing marketing plans that align with Sales objectives and wider commercial priorities.
- You have strong leadership skills and experience providing direction, managing priorities and supporting the development of others.
- You have experience with CRM and marketing automation platforms, ideally including Microsoft Dynamics and Marketo.
- You are commercially minded and comfortable using campaign, pipeline and performance data to make decisions and improve results.
- You have excellent organizational and project management skills, with the ability to prioritize competing requirements and coordinate activities across multiple teams and stakeholders.
- You are a strong communicator and collaborator who can build effective working relationships across Sales, Product Marketing, Digital Marketing and other internal and external stakeholders.
- Experience within a software, SaaS, technical product or multi-market environment would be an advantage.
About Us:
- We offer a flexible working environment that embraces both in-person and remote work;
- We are committed to providing professional growth and development opportunities;
- We give back to our communities through global initiatives and donations;
- We work hard, but we like to have fun too!
