We are seeking an experienced Paid Social Marketing Manager (L3) with 5+ years of experience to oversee our Paid Social program across Meta, Pinterest, and TikTok. This role is ideal for a data-driven leader with strong technical expertise and commercial acumen, capable of managing multi-million-dollar budgets and driving significant business impact through Paid Social.
You will lead channel strategy, execution, and optimization while managing and mentoring a team responsible for performance across Paid Social platforms. This role requires a deep understanding of auction dynamics, audience segmentation, measurement frameworks, creative strategy, and performance optimization. Additionally, you must have a strong grasp of the evolving privacy and measurement landscape, including signal loss mitigation, first-party data strategies, and attribution modeling.
What You’ll Do
- Oversee and manage the Paid Social program across Meta, Pinterest, and TikTok, ensuring a unified and high-performing strategy.
- Lead a team of analysts to drive performance, optimize budgets, and scale campaigns efficiently.
- Manage multi-million-dollar budgets, ensuring spend allocation is optimized for ROAS, LTV, and incremental revenue growth.
- Develop and implement audience segmentation, bidding strategies, and creative testing frameworks to improve performance.
- Partner with Creative teams to develop and test new ad formats, messaging strategies, and landing page experiences.
- Collaborate with Martech, Data Science, and Engineering to refine measurement models, attribution frameworks, and incrementality testing.
- Stay ahead of platform changes, privacy regulations, and measurement challenges, including iOS updates, cookieless tracking, server-side measurement, GA4, and first-party data utilization.
- Build and nurture relationships with Meta, Pinterest, and TikTok account teams to ensure best-in-class execution and early access to new features.
- Develop dashboards and reporting frameworks to provide leadership with clear insights and actionable recommendations.
- Drive continuous improvement in automation, campaign efficiency, and performance measurement.
What You’ll Need
- 5+ years of experience in Paid Social, Performance Marketing, or Digital Advertising.
- 1+years of proven people management experience.
- Proven success in scaling and optimizing Paid Social campaigns with large budgets across Meta, Pinterest, and TikTok.
- Strong analytical and technical skills, with expertise in SQL, Python, R, Looker, Tableau, and Excel (advanced functions, automation, pivot tables).
- Deep understanding of bidding strategies, auction dynamics, audience targeting, and conversion rate optimization.
- Experience with A/B testing, creative iteration, and landing page optimization.
- Strong commercial mindset, with the ability to identify growth opportunities and optimize campaign spend for efficiency and scale.
- Expertise in the evolving privacy and measurement landscape, including GA4, server-side tracking, first-party data, and attribution challenges.
- Excellent stakeholder management skills, with experience presenting insights and influencing senior leadership.
- Highly adaptable, detail-oriented, and thrives in a fast-paced, high-growth environment.
- Bachelor's degree in Marketing, Business, Data Analytics, or related field (Master’s preferred).
Why Join Us?
- Competitive salary & performance-based incentives.
- Opportunity to lead and shape Paid Social strategy in a data-driven, fast-scaling organization.
- Access to learning & development programs, including financial support for training.
- A dynamic, collaborative work environment with strong career growth opportunities.
About Wayfair Inc.
Wayfair is one of the world’s largest online destinations for the home. Whether you work in our global headquarters in Boston, or in our warehouses or offices throughout the world, we’re reinventing the way people shop for their homes. Through our commitment to industry-leading technology and creative problem-solving, we are confident that Wayfair will be home to the most rewarding work of your career. If you’re looking for rapid growth, constant learning, and dynamic challenges, then you’ll find that amazing career opportunities are knocking.
No matter who you are, Wayfair is a place you can call home. We’re a community of innovators, risk-takers, and trailblazers who celebrate our differences, and know that our unique perspectives make us stronger, smarter, and well-positioned for success. We value and rely on the collective voices of our employees, customers, community, and suppliers to help guide us as we build a better Wayfair – and world – for all. Every voice, every perspective matters. That’s why we’re proud to be an equal opportunity employer. We do not discriminate on the basis of race, color, ethnicity, ancestry, religion, sex, national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, gender expression, veteran status, genetic information, or any other legally protected characteristic.
Your personal data is processed in accordance with our Candidate Privacy Notice (https://www.wayfair.com/careers/privacy). If you have any questions or wish to exercise your rights under applicable privacy and data protection laws, please contact us at [email protected].
