Manager - Marketing Mix Modelling (MMM)

Manager – Marketing Mix Modelling (MMM) CL7

Location: London/UK
Work Model: Hybrid
Organization: Accenture Song Data & AI

Accenture is a global professional services company with leading capabilities in digital, cloud, and security. Combining deep industry expertise with advanced analytics, AI, and machine learning, we help our clients across more than 40 industries make smarter, faster, and more impactful decisions.

We are looking for a Manager – Marketing Mix Modelling (MMM) to join our growing Song Marketing Data & AI team. In this role, you’ll lead the delivery of data-driven marketing effectiveness solutions, helping clients understand and optimize the impact of their marketing investments. You will be responsible for guiding model development, generating strategic insights, and collaborating with cross-functional teams to deliver real business outcomes.

Key responsibilities:

• Lead and execute MMM projects: Guide teams in building econometric and statistical models to evaluate the ROI and impact of marketing, media, and promotional activities.

• Translate data into actionable insights: Provide clients with evidence-based recommendations for budget optimization, channel effectiveness, media mix, and marketing strategy.

• Serve as the day-to-day client contact: Build trust and manage stakeholder expectations, ensuring alignment between project delivery and client objectives.

• Support project planning and team leadership: Manage workstreams, delegate tasks, and mentor junior team members.

• Collaborate across functional areas, including data engineering, media strategy, digital marketing, and business strategy to ensure holistic and integrated delivery.

• Ensure model integrity and analytical quality: Review outputs and methodologies to ensure robust and reliable results.

• Contribute to the development of best practices and reusable assets within the MMM and broader analytics offering.

What we offer:

• A people-first culture that values innovation, continuous learning, and growth.

• Opportunity to work on high-impact, real-world marketing problems for global brands.

• Access to the latest in AI, cloud, and advanced analytics technologies.

• A career path with clear progression to Senior Manager and beyond.

Qualifications:

• Bachelor’s or Master’s degree in a quantitative field such as Statistics, Economics, Marketing Science, Data Science, or Engineering.

• Strong experience in analytics or consulting roles, including hands-on experience with Marketing Mix Modelling.

• Solid understanding of media and marketing channels, including digital, offline, and promotional levers.

• Experience using tools such as R, Python, SAS, SQL for modelling and data analysis.

• Strong communication skills, with the ability to present complex findings to non-technical stakeholders.

Preferred Qualifications:

• Experience working in a consulting environment or supporting Fortune 500 clients.

• Exposure to multi-touch attribution (MTA), incrementality testing, or digital performance analytics.

• Familiarity with cloud platforms (AWS, Azure, GCP) and data visualization tools (Power BI, Tableau).

• Understanding of industry-specific challenges in sectors like CPG, retail, tech, or financial services.

What’s in it for you:

Our Total Rewards consist of a competitive basic salary, annual performance bonus, opportunities to acquire equity and a wide range of health and wellbeing benefits. These include perks such as:

• 30 days of leave to spend each year plus 3 extra volunteering days per year for charitable work of choice.

• Family-friendly and flexible work policies.

• Attractive pension plan with financial wellbeing support and resources.

• Private healthcare insurance plan and Mental Wellbeing support.

• Employee Assistance Programme, Career Development and Counselling.

• A range of generous Parental Leave offerings.
   

Flexibility and mobility are required to deliver this role as there will be requirements to spend time onsite with our clients and partners to enable delivery of the outstanding services we are known for.

Please note that with all our roles, you should expect some in-person time for collaboration, learning and building rapport with clients, peers, leaders and communities. As an employer, we will be as flexible as possible to support your specific work/life needs.

Accenture is an equal opportunities employer and encourages applications from all sections of society and does not discriminate on grounds of race, religion or belief, ethnic or national origin, disability, age citizenship, marital, domestic or civil partnership status, sexual orientation or gender identity.

About Accenture

We work with one shared purpose: to deliver on the promise of technology and human ingenuity. Every day, more than 775,000 of us help our stakeholders continuously reinvent. Together, we drive positive change and deliver value to our clients, partners, shareholders, communities, and each other.We believe that delivering value requires innovation, and innovation thrives in an inclusive and diverse environment. We actively foster a workplace free from bias, where everyone feels a sense of belonging and is respected and empowered to do their best work.At Accenture, we see well-being holistically, supporting our people’s physical, mental, and financial health. We also provide opportunities to keep skills relevant through certifications, learning, and diverse work experiences. We’re proud to be consistently recognized as one of the World’s Best Workplaces™.Join Accenture to work at the heart of change.

Visit us at www.accenture.com 

Equal Employment Opportunity Statement     

We believe that no one should be discriminated against because of their differences. All employment decisions shall be made without regard to age, race, creed, color, religion, sex, national origin, ancestry, disability status, military veteran status, sexual orientation, gender identity or expression, genetic information, marital status, citizenship status or any other basis as protected by applicable law. Our rich diversity makes us more innovative, more competitive, and more creative, which helps us better serve our clients and our communities.