Job Description
As an Airline Marketing Manager, you'll craft dynamic marketing strategies, launch high-impact campaigns, and build brand love across key markets. From digital storytelling to strategic partnerships and sponsorships, you'll play a key role in driving demand and market growth.
Reporting to the Head of Marketing, you’ll take charge of marketing initiatives, distribution strategies, and market development for AirAsia. If you’re a creative thinker with a passion for travel and a knack for turning insights into action, this is your chance to take flight!
WHAT YOU’LL CHAMPION:
Campaign Boss – Brief internal teams and agencies, review creative concepts, approve media plans, and oversee campaign production for a flawless launch.
Performance Tracker – Monitor, analyze, and report campaign success, ensuring every move aligns with business objectives.
Event Planner Extraordinaire – Organize and execute marketing events, activations, and sponsorships to enhance brand engagement and customer experience.
Team Player – Work closely with creative, social media, PR, digital, and brand teams to ensure campaigns are seamless and communications are consistent.
Creative Thinker – Maximize promotional opportunities through innovative channels while keeping costs efficient and engagement high.
Brand Champion – Spread the AirAsia love and establish it as a leading name in travel and e-commerce.
Content Strategist – Help craft compelling campaign content across social media, promotions, EDMs, and more.
Media Connector – Build and maintain strong relationships with media vendors and publishers for impactful collaborations.
Data-Driven Marketer – Keep a pulse on campaign performance and continuously optimize for better results.
All-Rounder – Support the marketing team with any ad-hoc tasks to keep things running smoothly.
WHO YOU ARE:
Data Geek Meets Storyteller – You love analyzing numbers just as much as crafting compelling campaigns.
Marketing Whiz – Proven experience in running killer marketing, advertising, and social media campaigns with an eagle eye for detail.
Multitasking Ninja – Juggling multiple projects (both strategic and tactical) in a fast-paced environment is second nature to you.
Agility Champ – You embrace change and adapt quickly, always ready to switch gears when needed.
Top-Notch Communicator – Whether it’s pitching ideas to senior management or collaborating with external partners, you know how to get your message across with impact.
