Manager, Digital Marketing (6-Month Contract)

Please note: This is a six-month contract 

Location: London, UK (Hybrid Position, in office 2 days per week)

With millions of diners, 60,000+ restaurant partners and 25+ years of experience, OpenTable, part of Booking Holdings, Inc. (NASDAQ: BKNG), is an industry leader with a passion for helping restaurants thrive. Our world-class technology empowers restaurants to focus on what matters most – their team, their guests, and their bottom line – while enabling diners to discover and book the perfect restaurant for every occasion. 

Every employee at OpenTable has a tangible impact on what we do and how we do it. You’ll also be part of a global team and its portfolio of metasearch brands. Hospitality is all about taking care of others, and it defines our culture.

OpenTable's Diner Marketing team is looking for a Manager, Digital Marketing to join us on a 6-month contract basis. In this role, you will own and drive paid social performance across Meta and TikTok — managing campaigns end-to-end, building and iterating on performance creative, and using data to optimize toward measurable business outcomes. This is a fully independent, high-impact role designed for a seasoned paid social operator who can plug in quickly and deliver results without a lengthy ramp period. You'll sit within our growth marketing function, working closely with creative, analytics, and channel teams to continuously test, learn, and scale what works.

• Own paid social campaign strategy and execution across Meta (Facebook/Instagram) and TikTok, managing full campaign lifecycles from initial brief through optimization, budget pacing, and performance reporting.
• Lead a rigorous creative testing program — developing hypotheses, briefing assets to in-house designers, launching structured A/B and multivariate tests, and synthesizing learnings to inform future creative iterations.
• Partner with in-house designers and creative teams to develop high-performing ad creative tailored to each platform's best practices, audience behaviors, and evolving ad formats.
• Analyze campaign performance on a regular cadence, translating data into clear, actionable optimizations and confident recommendations for budget allocation across channels.
• Manage day-to-day paid social budgets with a performance-first mindset, maintaining pacing and efficiency against key metrics including CPA, ROAS, CTR, and CVR.
• Collaborate cross-functionally with Analytics, Brand, and Growth teams to ensure paid social strategy is aligned with broader diner acquisition and retention goals.
• Monitor platform updates, algorithm changes, and emerging ad formats across Meta and TikTok to continuously bring fresh, informed thinking to the channel.

• 4+ years of hands-on digital ads experience with deep, proven expertise in Meta Ads Manager, Google Ads and TikTok Ads Manager.
• Demonstrated track record of owning creative testing frameworks and driving measurable performance improvements through structured experimentation.
• Fluency in performance marketing metrics (CPA, ROAS, CTR, CVR) with the ability to use data to make fast, confident optimization decisions.
• Experience independently managing significant paid social budgets with a rigorous approach to efficiency, pacing, and forecasting.
• Strong written and verbal communication skills — able to clearly articulate performance narratives and creative hypotheses to cross-functional partners and leadership.

• Experience in working with Meta product catalog feeds.
• Experience in consumer or diner marketing, e-commerce, or a two-sided marketplace environment.
• Familiarity with incrementality measurement methodologies (e.g., geo-based lift tests, holdout studies) and third-party measurement tools.
• Comfortable operating in a fast-paced, lean team environment where you own your roadmap and manage your own priorities.

The best connections happen face-to-face, whether you’re sitting down to dinner or having coffee with a coworker. That’s why OpenTable has adopted a hybrid workplace model. This role aligns with that approach, with an expectation of coming into the office two days a week—giving employees the best of both worlds: in-person collaboration and flexibility.

Work Environment & Flexibility

At OpenTable, we pride ourselves on fostering a global and dynamic work environment. As a team member with us, you will benefit from a schedule tailored to accommodate a global workforce operating across multiple time zones. While the majority of your responsibilities may align with conventional business hours, there will be instances where you are expected to manage communications - via calls, Slack messages, or emails - outside of regular working hours to effectively collaborate with international colleagues, respond to restaurant partners, and/or address urgent matters. OpenTable will always abide by and consider local laws and regulations.

Inclusion

We’re committed to creating a workplace where everyone feels they belong and can thrive. We know the best ideas come when we bring different voices to the table, so we're building a team as dynamic as the diners and restaurants we serve—and fostering a culture where everyone feels welcome to be themselves.

If you need any reasonable adjustments during the application/interview process, or on the job, we’re here to support you. Please reach out to your recruiter to request any accommodations.

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