Are you an ambitious marketing leader ready to power the energy transition? E.ON Next is looking for a Loyalty Marketing Manager to manage and lead the design, launch, and scaling of our first-ever customer loyalty programme.
In a market where energy is often seen as a commodity, your mission is to build a value proposition that retains customers and drives energy saving behaviours.
The successful candidate has a passion for developing high‐impact, integrated marketing programs to drive customer loyalty and retention, is an expert at developing compelling customer content, and is an organized self‐starter who thrives in a dynamic, fast‐paced environment
Here’s a taste of what you’ll be doing:
Programme Launch: Lead the end-to-end rollout of a new loyalty and rewards programme, from defining reward tiers to executing the go-to-market communication plan
Churn Reduction: Develop automated journeys to retain customers as they near the end of fixed-term contracts, using loyalty incentives to pre-empt switching
Create and test mechanisms to reward customers for shifting usage to off-peak hours or hitting carbon-reduction targets
Partnership management: Build an ecosystem of partners to deliver valuable rewards for customers
Data-Driven Segmentation: Work with the Data team to identify "at-risk" clusters and deploy personalised offers via CRM (email, push, SMS)
Regulatory Alignment: Ensure all programme mechanics comply with Ofgem regulations, particularly around transparent pricing
Track analytical campaign performance and report to measure and report on the results and ROI of all campaigns, effectively communicating to stakeholders in the business
Build relationships at all levels across Marketing, Digital, Tech, CX, Legal and Regulations
Measures of Success (KPIs)
Enrolment Rate: % of the active base opted into the new programme
Churn Reduction: Measurable drop in switching rates among loyalty members vs. non-members
Cross-Sell: Increase in "Green" product uptake (Smart Meters, EV Tariffs) via loyalty incentives
Customer behaviour change: Customers switching and saving energy usage with time of use tariffs
Are we the perfect match?
8+ years in Loyalty or CRM, with at least one experience of taking a programme from concept to live market
Proven experience developing and executing successful marketing plans to drive customer loyalty and retention
Here’s what else you need to know:
Role may close earlier due to high applications
Any questions on the role - please reach out to [email protected] or the hiring manager directly - Sarah Edwards.
Competitive salary
Location – London - with travel to our other sites when required.
Working environment: Flexible hybrid working – a blend of in the office and home working.
We’ve exciting opportunities for everyone to develop their talent at E.ON. Our open access, inclusive talent networks provide networking, learning and development for all, building your skills, qualifications, and capabilities throughout your career.
At E.ON Next, our customers are our number 1 priority! All Nexties - including our executive team - regularly directly support customers so we stay close to their needs and make better decisions that deliver the best experience.
