Lifecycle Marketing Manager

💥 Why this role exists:
🔑 What you’ll own:
CRM operations: HubSpot 

• Build and maintain nurture segmentation, workflows, and automations
• Keep lists clean, contacts healthy, and documentation sound
• Design and set up emails (one-off and automated) for sends, using HTML templating you’ll create

Lifecycle Programmes 🔃

• Collaborate with marketers, account managers, and enablement/service specialists on the strategic direction of scalable lifecycle campaigns
• Write, build, deploy, and refine lifecycle email programmes with high ownership and consideration for the end reader’s experience
• Own the operational side of one-off email comms to customers for must-know product or legal updates. Coordinate sequencing and distribution, while legal and AM own the message sign-off.

Performance & Optimisation 🌟

• Define, track, and report on the KPIs that matter for each programme - open rates, click-to-open rates, conversion to MQL, stage progression, and unsubscribe rates
• Test before you ship: establish A/B testing as standard practice across subject lines, content, send cadence, and CTAs
• Turn data into clear recommendations grounded in context, not just numbers - and advocate for changes based on findings

📆 What success looks like:

• HubSpot is audited, list hygiene issues are documented and a remediation plan is in motion
• At least one nurture programme is live or rebuilt from scratch with a clear measurement framework

• You own a functioning lifecycle programme across at least two journey stages (e.g. Subscriber → MQL, onboarding)
• A/B testing is running as standard; you can point to at least one change you shipped based on test results
• Deliverability health metrics (bounce rate, spam complaint rate, sender reputation) are monitored and within acceptable thresholds

• Email-influenced MQL volume and stage-progression rates are measurably improving quarter-on-quarter
• Lifecycle programmes are documented, scalable, and understood by cross-functional stakeholders
• You're a trusted partner to sales, AM, and product - proactively flagging what's changing in CRM and why it matters to them

Skills, Knowledge and Expertise 🚀

• Used HubSpot as your CRM
• Proven experience building programmes from scratch, not just inheriting them, in a CRM, lifecycle, or retention marketing role in B2B SaaS and want to do it again
• Strong copywriting skills, with a portfolio of email work that drove measurable performance
• A working knowledge of email deliverability: authentication, sender reputation, and list hygiene

• Conscientious about how you build: noting limitations, watch-outs, and recent changes to the CRM or service models that impact your flow design logic
• In touch with the impact CRM work has on the cross-functional colleagues and you care about helping them understand what’s changing and why
• A calm, proactive communicator with stakeholders of all levels and departments
• Excited about the campaigns, assets, and messaging being worked on by those around you
• Interested in how AI is evolving in marketing

What we offer 🍉

• 24 days holiday + Bank Holidays + your birthday off 🎉
• £1200 annual benefits allowance (ThanksBen, from month 2)
• Early finish Fridays (16:00)
• Yearly company retreat abroad ✈️
• 30 days to Work from anywhere 🌍
• Enhanced Maternity, Paternity, and Adoption Leave (2 months full pay, then statutory)
• Statutory pension with NEST (3% employer, 5% employee)
• Zinc shares, issued through the EMI Scheme
• Unlimited access to MoreHappi coaching
• Company socials, quarterly team socials Free Monday lunches
• Nursery workplace benefit scheme (Yellownest) 
• Option to lease an electric car through Electric Car Scheme 
• Celebrated Zinc anniversaries 🥳

About
Who we are ⚡Zinc builds automated reference and background checking tools designed to improve candidate experience and set new industry standards. Founded in 2017 by a team with extensive HRTech experience, Zinc is an early-stage startup rapidly growing as it redefines efficiency, transparency, and fairness in background checks.📚Read more about our story here: https://zincwork.com/missionWe're a culture first company, by this we don't just mean an active calendar of both company and team organised events 🍔🍻🎯 (which we do have 🤩),Zinc's culture is defined by a respectful and autonomous approach to all employees, fostering support for new ideas, promoting a flexible work environment, and operating within a flat structure. While socials, lunches, and events enhance the experience, the core of Zinc's culture drives employees to embrace innovation, share successes, and feel motivated about the company's future.🪴We recently redefined our company values:🧩The pieces that make Zinc: Pragmatic, Integrity, Empathy, Collaborate, Empowered, Speed.