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Side

Lead Designer

Posted One Month Ago
Be an Early Applicant
In-Office or Remote
Hiring Remotely in London, Greater London, England, GBR
Senior level
In-Office or Remote
Hiring Remotely in London, Greater London, England, GBR
Senior level
Lead design vision and execution across co-development projects, driving gameplay, systems, level, and technical design from concept to delivery. Mentor designers, collaborate with engineering/art/QA, prototype and iterate on features, and optimize FPS/action experiences, encounters, progression, and game balance while managing client relationships and production risks.
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At Side, we partner with some of the world's leading developers and publishers to solve complex production challenges and help bring exceptional games to life. From concept through live operations, our co-development teams work as trusted extensions of our clients' studios, contributing expertise across design, engineering, art, audio, QA, and production.

We're looking for a Design Lead or Design Director to drive design excellence across a range of high-profile co-development projects. This role is suited to an experienced design leader who combines strong creative vision with hands-on development expertise and enjoys working directly with clients, multidisciplinary teams, and production stakeholders.

The ideal candidate will bring deep experience leading design teams on Unreal Engine projects, with a background spanning gameplay design, systems design, technical design, and level design. You'll be equally comfortable defining player experiences at a high level, prototyping and validating ideas, mentoring designers, and collaborating with engineering teams to ensure successful execution.

Whether you're currently a Lead Designer ready for a broader challenge or an established Design Director looking to work across multiple projects and genres, this is an opportunity to have a meaningful impact on both client outcomes and Side's growing co-development practice.


Requirements

What you will do:

  • Lead the design vision and execution across co-development projects, acting as the primary design partner for both internal teams and client stakeholders.
  • Drive gameplay, systems, level, and technical design initiatives from concept through delivery.
  • Collaborate closely with engineering, art, production, and QA teams to create engaging, high-quality player experiences.
  • Provide creative leadership, mentorship, and feedback to designers across multiple disciplines.
  • Prototype, validate, and iterate on gameplay features, progression systems, level layouts, and player engagement mechanics.
  • Review and improve gameplay flow, combat encounters, boss experiences, and overall game balance, with a particular focus on FPS and action-oriented experiences.
  • Identify design risks early, solve complex production challenges, and ensure design quality is maintained throughout development.

What we are looking for:

  • Proven experience as a Lead Designer, Principal Designer, or Design Director on shipped commercial titles.
  • Deep expertise with Unreal Engine and a strong understanding of gameplay, systems, and level design.
  • Experience leading cross-functional teams and working directly with clients or external development partners.
  • Strong FPS design experience, with a track record of improving gameplay flow, combat encounters, progression, and player engagement.
  • Excellent communication, stakeholder management, and mentoring skills, with the ability to balance creative vision against production realities.

Nice to have:

  • Experience developing immersive VR experiences for Meta Quest, creating compelling first-person gameplay, and improving player engagement through level flow, encounter design, progression systems, and boss experiences.
  • Confident client-facing communicator, able to present design solutions, manage stakeholder expectations, and build trusted relationships with development partners.

Benefits
  • Competitive Salary.
  • Dynamic, multicultural and fun environment.
  • You will be working for the world's leading provider of game services.
  • We empower our people and offer regular progression opportunities to ensure our employees flourish.

About Side 
Side (formerly PTW) is a global video game development and services provider, offering technical and creative solutions to many of the largest developers and studios around the world. Founded in 2009 and drawing on 30+ years' experience from our parent company in Japan, Side has since grown to become a global force with 20 studios in 14 countries across North America, Europe, South America, and Asia. 

Our industry-leading services include game development, art production, audio production, quality assurance, localization, localization QA, player support, community management, and datasets. 

Experience our side of life. For more information, visit www.side.inc

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