Lead Content Designer

Job Description:

Lead Content Designer

Manchester M50 3SP or London EC2R 7HJ

Hybrid - min 2 days per week in the office
Permanent

Full time 37.5 hours per week

Salary circa £55300 - £69100 depending on experience + bonus
 

You’re an expert practitioner and leader who drives content strategy and delivery across complex, customer-facing products.

You’ll lead a team of content designers (including line management of up to 4 senior designers), shaping both the quality of the work and the capability of the discipline. Alongside hands-on design, you’ll coach and develop your team, setting a high bar for craft, clarity and impact.

Working across Health Services, you’ll operate flexibly across key products and journeys. You’ll partner closely with the Design Principal to manage content design resourcing, ensuring the right skills are applied to the highest-value problems.

You’ll work with a high degree of autonomy, acting as a strategic partner to Heads of Product, Product Managers, and clinical and business stakeholders - shaping direction, influencing decisions, and putting content at the heart of better health experiences.

You’ll champion a modern approach to content design, embedding research and experimentation, strengthening systems and standards, and advocating for the use of AI tools to improve how we design and deliver content.

You’ll ensure content aligns to strategy and user needs, while actively promoting content design across Bupa and the wider design community.

Example areas of work: My Bupa app, bupa.co.uk, corporate portal, and Cromwell Hospital digital experience.

• Lead and deliver high-quality, user-centred content across products and channels
• Line manage, coach and develop content designers, including senior team members
• Shape product and experience strategy with senior stakeholders
• Partner with the Design Principal on content design resourcing and capability
• Embed research and insight into content decisions
• Facilitate collaboration through workshops and co-creation
• Drive consistency, accessibility and quality through systems and standards
• Advocate for and use AI tools to improve content workflows and outputs
• Promote content design as a core discipline across teams

Agile working

Strong experience working in agile teams, adapting ways of working to improve outcomes and delivery.

Content concepts and prototyping

Ability to shape, test and iterate content using a range of techniques, from workshops to prototypes.

Stakeholder management

Confident working with senior stakeholders, influencing direction and building strong relationships.

Strategic thinking

Able to define and deliver content strategies aligned to user needs and business goals.

User focus

Experience designing for complex journeys across multiple channels, using insight to guide decisions.

Content design leadership

Accountable for high-quality content and standards, with experience growing capability in teams.

Our benefits are designed to make health happen for our people. Viva is our global wellbeing programme and includes all aspects of our health – from mental and physical, to financial, social and environmental wellbeing. We support flexible working and have a range of family friendly benefits.

Joining Bupa in this role you will receive the following benefits and more:

• 25 days holiday, increasing through length of service, with option to buy or sell
• Bupa health insurance as a benefit in kind
• An enhanced pension plan and life insurance
• Onsite gyms or local discounts where no onsite gym available
• Various other benefits and online discounts

We’re a health insurer and provider. With no shareholders, our customers are our focus. Our people are all driven by the same purpose – helping people live longer, healthier, happier lives and making a better world. We make health happen by being brave, caring and responsible in everything we do. 

We encourage all of our people to “Be you at Bupa”, we champion diversity, and we understand the importance of our people representing the communities and customers we serve.  That’s why we especially encourage applications from people with diverse backgrounds and experiences.  

Bupa takes pride in being a Level 2 Disability Confident Employer and will aim to offer an interview/assessment to disabled applicants who best meet the minimum criteria for the role. We’re committed to ensuring you’re treated fairly during the recruitment process and offer reasonable adjustments to anyone who may benefit from accommodations to the recruitment process.   

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