ITCG Marketing Strategy Specialist

The Marketing Strategist Specialist plays a pivotal role in shaping and executing Canon’s marketing strategy across Europe for defined customer segments and product/service categories. Acting as a subject matter expert, the role is responsible for driving insight-led planning, developing robust marketing strategies, and leading the creation and delivery of master briefs for product launches and lifecycle campaigns. Through cross-functional collaboration, stakeholder engagement, and end-to-end plan ownership, the role ensures that marketing initiatives are aligned with business objectives, deliver measurable impact, and support Canon’s long-term growth and leadership in the market.

Salary up to £56,185 plus 10% bonus (dependant on experience)

• Act as the subject matter expert for assigned customer segments and product/service categories. 80% Print, 20% Photo.

• Define marketing direction, strategy, and objectives in alignment with business goals and the ITCG MTP process.

• Recommend strategic projects and activities for inclusion in the MTP.

• Collaborate with the Marketing Director and Marketing Managers to secure central deployment and implementation plans.

• Monitor performance and adjust plans to reflect market volatility and evolving business needs.

Situation Analysis

• Lead annual ITCG situation analysis, collaborating with Sales, PM and SMEs.
• Analyse the 5Cs and evaluate past marketing performance.
• Turn insights into strategic, actionable marketing recommendations.

Marketing Strategy Development

• Develop customer‑ and solution‑centric marketing strategies aligned to business goals.
• Define objectives, KPIs and success measures.
• Provide strategic direction based on market insight, product knowledge and customer needs.

Marketing Briefing & Master Brief Ownership

• Own and deliver Product Launch and Campaign/Lifecycle/BAU Master Briefs.
• Plan launch activity, content, assets and compliance requirements.
• Brief SMEs and marketing channels to ensure aligned execution.

Briefing Standards & Delivery

• Ensure all briefs are clear, timely and strategically robust.
• Set KPIs and apply learnings from previous activity.
• Oversee end‑to‑end execution of marketing plans.

Stakeholder Engagement

• Lead virtual cross‑functional teams to drive alignment and delivery.
• Collaborate with internal teams and external agencies across creative, media and digital.
• Engage NSOs to cascade strategy, gather feedback and support local readiness.

End‑to‑End Plan Management

• Manage full lifecycle of marketing plans, ensuring visibility and communication.
• Lead updates, reviews and senior leadership preparation.

Expert & Authority Marketing Figure

• Maintain deep category and customer‑segment expertise to inform strategy.
• Provide insight, recommendations and innovation to elevate marketing. Identify capability gaps and support long‑term development.

Ongoing Professional Development

• Keep up to date with market, competitor and technology trends.
• Actively pursue professional development to strengthen marketing excellence

Skills and knowledge required:

• Sophisticated cross cultural & interpersonal skills

• Convincing communications to highest level - verbal and written communication skills to articulate marketing strategies and collaborate with stakeholders.

• Ability to build rapport with clients and team members, fostering a collaborative work environment.

• Ability to manage marketing budgets effectively and allocate resources to maximize ROI

• Able to deliver high quality against pressurised deadlines

• Understand the technology changes and their impact on our business (e.g. sensors, optics, image processing, networking etc)

Experience required:

• Must have a deep understanding & knowledge of European business market trends, Customer behaviours, excellent Strategy thinking expertise 

• Must have a deep knowledge & experience of related to Customer Segments and products & services industry & technologies related, to be credible in the Marketing strategist role. (c. 3 years av.)

• Proven Track Record: creating value propositions for multiple customer groups translating product features into benefit-centric application. Demonstrated success in delivering marketing campaigns that drive brand awareness, preference, purchase intent, sales growth

Canon Core Behaviours​
• Drive for results
• Focus on the Customer
• Take ownership and accountability
• Act as a team player
• Shows courage and conviction
• People orientated
• Caring for self and others

#LI-SJ1

Salary up to £56,185 plus 10% bonus (dependant on experience)

At Canon, we’ve been inspiring people to capture and share their world for over 85 years. As a global leader in imaging and innovation, we’re driven by bold ideas, collaboration, and a commitment to making a positive impact.
With a strong presence across EMEA for over 60 years, our regional HQs in London and Amstelveen support operations in 120+ markets. We’re proud of our diverse, inclusive culture and our philosophy of Kyosei – living and working together for the common good.
Why Join Us?
• Be part of a diverse, energetic team, joining 50+ nationalities at our EMEA HQ
• Enjoy hybrid working (3 days in office, 2 from home)
• Benefit from flexible hours, professional development, and a wide range of perks
• Minimum of 25 days of personal holiday per year with up to 5 days of available holiday purchase
• Access a competitive salary, wide-ranging benefits, a generous pension scheme and up to 38% discount on Canon products
• Be part of a company that values sustainability, inclusion, and your personal growth
• Great transport links- Elizabeth Line and Stockley Park low-cost Shuttle Bus and free parking on site
If you’re visionary, innovative, and ready to make an impact – we’d love to hear from you.

With Canon, you'll get the support and encouragement you need to grow from people who share your ambition. We'll invest in your professional development to help you learn and progress in your role with us. You'll find leaders who give you the freedom to explore new things and a team where knowledge is shared openly.

At Canon we have a clear vision: to be committed to creating a more inclusive and equitable culture where employees are valued and can thrive personally and professionally.

Canon also has a strong commitment to sustainability, encompassed by our Kyosei philosophy of living and working together for the common good, focused on reducing our environmental impact and creating opportunities to make positive social contribution.