Marketing Strategy Specialist - Consumer Print/Photo

The Marketing Strategy Specialist plays a key role in shaping and delivering Canon's consumer marketing strategy across Europe for designated customer segments and product portfolios within the Print and Photo categories. As the strategic lead for their portfolio, they translate market, customer and commercial insights into data-driven marketing strategies that support business growth and strengthen Canon's market position.

Working collaboratively with cross-functional teams across Europe, the role leads the development of integrated marketing plans, product launch strategies and lifecycle campaigns, ensuring alignment with business objectives and customer needs. With end-to-end ownership of strategic marketing planning and execution, the Marketing Strategy Specialist drives measurable commercial outcomes, champions marketing excellence and supports Canon's long-term growth and competitive advantage.

• Own the marketing strategy for your product portfolio (80% Print, 20% Photo), shaping the direction that drives commercial growth.
• Turn market trends, customer insights and performance data into clear, actionable marketing strategies that deliver measurable results.
• Lead the planning and delivery of impactful product launches, campaigns and always-on marketing activity across the customer lifecycle.
• Work closely with Product Management, Sales and Marketing teams to align plans with business priorities and maximise commercial success.
• Inspire and influence cross-functional teams and agency partners to deliver exceptional marketing execution.
• Monitor campaign and market performance, adapting strategies to respond to changing customer needs and market conditions.
• Build strong relationships with National Sales Organisations (NSOs), ensuring strategies are successfully deployed and local markets are set up for success.
• Act as the go-to expert for your product categories, providing strategic insight, innovation and thought leadership across the business.
• Champion best practice in marketing planning, briefing and measurement, ensuring every activity has clear objectives and delivers value.
• Stay ahead of industry, customer and technology trends, bringing fresh ideas that continuously improve marketing performance and capability.

• Sophisticated cross cultural & interpersonal skill.
• Convincing communications to highest level - verbal and written communication skills to articulate marketing strategies and collaborate with stakeholders.
• Ability to build rapport with clients and team members, fostering a collaborative work environment.
• Ability to manage marketing budgets effectively and allocate resources to maximize ROI.
• Able to deliver high quality against pressurised deadlines.
• Understand the technology changes and their impact on our business (e.g. sensors, optics, image processing, networking etc).
• Must have a deep understanding & knowledge of European business market trends, Customer behaviours, excellent Strategy thinking expertise.
• Must have a deep knowledge & experience of related to Customer Segments and products & services industry & technologies related, to be credible in the Marketing strategist role. 

• Proven Track Record: creating value propositions for multiple customer groups translating product features into benefit-centric application. Demonstrated success in delivering marketing campaigns that drive brand awareness, preference, purchase intent, sales growth.

Canon Core Behaviours​
Drive for results
Focus on the Customer
Take ownership and accountability
Act as a team player
Shows courage and conviction
People orientated
Caring for self and others

Salary up to £47,000 - 56,185 plus 10% bonus (dependant on experience)

At Canon, we’ve been inspiring people to capture and share their world for over 85 years. As a global leader in imaging and innovation, we’re driven by bold ideas, collaboration, and a commitment to making a positive impact.
With a strong presence across EMEA for over 60 years, our regional HQs in London and Amstelveen support operations in 120+ markets. We’re proud of our diverse, inclusive culture and our philosophy of Kyosei – living and working together for the common good.
Why Join Us?
• Be part of a diverse, energetic team, joining 50+ nationalities at our EMEA HQ
• Enjoy hybrid working (3 days in office, 2 from home)
• Benefit from flexible hours, professional development, and a wide range of perks
• Minimum of 25 days of personal holiday per year with up to 5 days of available holiday purchase
• Access a competitive salary, wide-ranging benefits, a generous pension scheme and up to 38% discount on Canon products
• Be part of a company that values sustainability, inclusion, and your personal growth
• Great transport links- Elizabeth Line and Stockley Park low-cost Shuttle Bus and free parking on site
If you’re visionary, innovative, and ready to make an impact – we’d love to hear from you.

With Canon, you'll get the support and encouragement you need to grow from people who share your ambition. We'll invest in your professional development to help you learn and progress in your role with us. You'll find leaders who give you the freedom to explore new things and a team where knowledge is shared openly.

At Canon we have a clear vision: to be committed to creating a more inclusive and equitable culture where employees are valued and can thrive personally and professionally.

Canon also has a strong commitment to sustainability, encompassed by our Kyosei philosophy of living and working together for the common good, focused on reducing our environmental impact and creating opportunities to make positive social contribution.