Manage and grow international distributor and direct dealer sales for DJ and professional audio brands across Europe, the Middle East, and other export markets. Develop regional go-to-market strategies, recruit and train dealers, support pricing and promotional programs, track account performance, collaborate on marketing campaigns, monitor competition, represent the company at trade events, maintain CRM visibility, and achieve quarterly sales goals.
inMusic is seeking a driven and strategic International Sales Manager to oversee distributor and dealer sales for its category-leading DJ and performance audio brands: Denon DJ, Rane DJ, Numark, and Alto Professional. This role will manage both export distributors and a growing network of direct dealer accounts across Europe and select international territories. The ideal candidate brings strong commercial acumen, deep product knowledge, and experience working across multiple levels of the channel.
Key Responsibilities
- Manage and grow sales across both distributor and direct dealer accounts in Europe, the Middle East, and other strategic export markets.
- Develop and execute regional GTM strategies that address channel segmentation (distributors, key dealers, e-commerce partners, etc.).
- Recruit, onboard, and train new dealers in regions where direct representation is viable or strategic.
- Support partners with tailored pricing, promotions, merchandising, and sales programs
- Maintain regular communication and performance tracking for all key accounts, regardless of channel model
- Collaborate with marketing to drive end-user demand generation and localized campaign execution.
- Monitor competitive dynamics and propose counterstrategies to defend market share across both distributor and dealer channels.
- Attend major industry trade shows and retail partner events to represent inMusic and strengthen account relationships.
- Oversee CRM hygiene and maintain detailed pipeline visibility across all accounts.
- Consistently deliver quarterly sales goals and strategic KPIs.
Skills, Knowledge and Expertise
- 5+ years’ experience managing a hybrid channel mix of distributors and dealers in the music tech, DJ, or pro audio industry.
- Proven track record growing regional sales via multi-tiered go-to-market structures
- Expertise in DJ technology, club gear, powered PA systems, and customer types ranging from boutique shops to national chains.
- Strong organizational and forecasting skills.
- Multilingual preferred; English fluency required.
- Willingness to travel up to 40% of the time.
Benefits
- 24 days annual leave (plus public holidays)
- Private healthcare
- Pension scheme
- inMusic UK Employee Assistance Programme
- Cycle To Work scheme
- Staff discount on inMusic products (for personal use only)
- £1,000 annual allowance for training and development
- Sick pay
About
inMusic is the parent company for a family of premier brands that includes AIR Music Technology, Akai Professional, Alesis, Alto Professional, Denon DJ, Denon Pro, Marantz Professional, HeadRush, ION Audio, Marq Lighting, M-Audio, MixMeister, Moog, Native Instruments, Numark, Rane, and Sonivox. Committed to pushing the boundaries of innovation in the DJ, music production, live sound, musical instrument, pro audio, lighting and consumer electronics industries, each of inMusicʼs brands creates cutting-edge products that incorporate and build upon the latest in engineering, design, and technology.
inMusic Guildford, England Office
Guildford, United Kingdom
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