Fundamental XR develops immersive surgical training solutions using virtual reality, mixed reality, and haptic technology. We work with medical device manufacturers, professional bodies, academic medical centres, and health networks to improve surgical education at scale. Our platform addresses a genuine gap in how surgeons learn and develop procedural competence — without reliance on operating room time.
We are seeking an experienced Interim Product Marketing Manager to join us immediately. This is a substantive, field-based engagement with a clear mandate: understand where our product truly creates value, define where we should compete, and help us build a commercial story that reflects that.
Over the course of this engagement, you will:
Conduct firsthand win/loss and churn interviews across our four customer segments — device OEMs, professional bodies, academic medical centres, and health networks — and develop accurate buyer personas for each
Assess our competitive position and produce a clear recommendation on where to focus commercial efforts and in what order
Validate product and packaging concepts against real market demand before investment decisions are made
Develop positioning and messaging that moves the business off price competition and onto demonstrable value
Identify the root causes of recurring revenue churn and set out a structured remediation plan
Produce sales enablement materials grounded in market evidence
Deliver a formal day-30 recommendation: proceed, refocus, or stop
The successful candidate will have direct experience in the medtech sector and a strong understanding of how device OEMs structure training investment, medical affairs, and KOL engagement programmes.
You will be able to demonstrate:
Hands-on experience conducting market research and win/loss analysis — not managing third parties, but doing the work yourself
The ability to segment complex, mixed markets and articulate a clear prioritisation rationale
A track record of repositioning a product or business away from price-led competition and improving customer retention
Comfort working independently in a lean, fast-moving environment with ambiguous data and high accountability
