Integrated Display Executive

Job Description:

Executive, Integrated Display | Amplifi | London | Permanent | Hybrid

As an Integrated Display Executive, deliver display and programmatic campaigns across leading DSPs, optimising performance against client KPIs and budgets.

Amplifi is the supply-side platform of dentsu, consisting of three pillars: Investment Management, Media Trading (Media Owner Services and Principal Buying) and Content (Original Partnerships & Entertainment); all underpinned by Supply-Side Management practices. Amplifi is the investment and innovation arm of dentsu across all media channels and entertainment content. The proposition is based on the delivery of value for all in everything we do. Our focus is to deliver the best possible media value for clients through leveraged media buying, sustainable media income and enable innovation with the supply-side with product, services and capabilities.

As an Integrated Display Executive, you'll be responsible for the day-to-day delivery of digital display and programmatic campaigns across managed service and insertion order (IO) bookings. You'll build and activate campaigns, monitor performance, and optimise delivery against agreed KPIs and budgets.

You'll work closely with Senior Executives and Managers to ensure campaigns are delivered accurately, on time, and in line with client objectives. As your experience develops, you'll take increasing responsibility for optimisation, reporting, and supporting junior team members.

• Build, activate, manage, and optimise display and programmatic campaigns across multiple DSPs in line with agreed strategies and GYSIO processes.

• Deliver campaigns across display and video, including YouTube and connected TV (CTV), and, where appropriate, audio and digital out-of-home (DOOH) formats.

• Monitor pacing, budgets, and performance against KPIs, implementing optimisation changes to improve outcomes.

• Pull, analyse, and interpret campaign data to support performance reporting and post-campaign analyses.
• Share optimisations and learnings on weekly/bi-weekly calls with clients

• Liaise with media owners on creative deadlines, trafficking, troubleshooting, and delivery issues.

• Support Junior Associates with quality assurance checks, workflow guidance, and knowledge sharing.

• Follow established processes for booking, billing, reconciliation, and governance.

• Deliver campaigns accurately, on time, and within agreed budgets.

• Maintain effective campaign pacing and performance against defined KPIs.

• Identify and implement optimisation opportunities that improve campaign outcomes.

• Produce clear, accurate reporting and performance insights.

• Collaborate effectively with Senior Executives, Managers, media owners, and wider team members.

• Maintain high standards of quality assurance, governance, and operational process compliance.

• Experience executing digital display and/or programmatic campaigns, including hands-on campaign activation.

• Working knowledge of DSPs and ad servers, with experience using platforms such as DV360, The Trade Desk, Amazon DSP, or CM360.

• Strong organisational skills and the ability to manage multiple campaigns simultaneously.

• Confident Excel and PowerPoint skills for reporting and analysis.

• Strong attention to detail and a proactive problem-solving mindset.

This is a permanent role. The team is based in our London office on a hybrid working basis.

At dentsu, we've built a benefits package that supports every chapter of your life. From company-funded Private Medical Insurance, a 24/7 Virtual GP and a generous sick-pay policy to wellbeing days, volunteering time, flexible bank-holiday swaps and great everyday perks like retail discounts, gym access and tech schemes — we make it easier to live well, not just work well.

Our employee-led resource groups have helped shape policies that genuinely matter enhanced maternity, paternity and carers leave, extended sick leave, menopause and baby-loss support, plus 10 fertility treatment days. Combined with life assurance, income protection, financial education tools and flexible savings options, you'll find a workplace that invests in you — your health, your family, your future.

Dentsu is an integrated growth and transformation partner to the world's leading organisations. Founded in 1901 in Tokyo, Japan, and now operating in approximately 120 countries and regions, we bring together the power of a global network of leadership brands to deliver impactful, end-to-end growth solutions.

Through our client promise, Innovating to Impact, we drive growth through integrated services across Media, Customer Experience Management (CXM), and Creative. Our business transformation (BX) mindset, combined with a focus on experience transformation (EX), drives sustainable growth for brands, people, and society.

Our commitment to innovation, collaboration, and diversity enables us to continuously evolve, pushing boundaries while delivering measurable impact in a fast-changing world.

At Dentsu, we embrace diversity and inclusion, valuing the unique perspectives and contributions of every individual. We believe that diversity fuels creativity and innovation, benefiting our employees, partners, and communities.

We welcome applications from all individuals, regardless of race, ethnicity, nationality, religion, gender, gender identity, sexual orientation, age, disability, marital status, or any other protected characteristic. Beyond recruitment, we strive to create an environment where everyone feels respected, supported, and empowered to bring their authentic selves to work.

We recognize the importance of work-life balance and are open to discussing flexible working arrangements for all roles. If you need reasonable adjustments due to a disability or medical condition during our recruitment process, please contact us at [email protected], quoting the reference number of the role that you are applying for. Your needs will be handled with respect and confidentiality to ensure an inclusive and accessible experience.

#LI-Hybrid

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