Analyze subscriber, customer journey, app, newsletter, and marketing data to identify trends, churn drivers, conversion opportunities, and performance improvements. Build reports and visualizations, conduct cohort and A/B test analysis, maintain data accuracy, and provide actionable recommendations to Product, Marketing, UX, newsroom, and reader revenue stakeholders.
Newsquest Media Group is one of the largest regional news publishers in the UK and has a portfolio of more than 250 local news brands and magazines, online and in print. With an online audience of 41 million users a month and 7 million readers a week in print, our content reaches a substantial proportion of the UK population.
Audience and subscriber growth are core elements of our strategy as we continue to provide trusted, local journalism. To support this, we are looking for a talented and driven Insights Analyst to help guide digital subscription growth.
You will play a crucial role in monitoring and tracking key performance metrics, generating reports, and providing insights to help improve business performance. You will collaborate with various departments, including Product, Marketing, UX, and Newsroom Capabilities, to track key performance indicators and provide insights to aid business decisions. Your responsibilities will include analysing data, identifying trends, and making recommendations to enhance customer engagement, acquisition and retention.
What you'll get from us
- The opportunity to work in a friendly but highly motivated and collaborative in-house team, which is independent and highly agile.
- Your opinion will always be sought and listened to.
- An opportunity to grow and learn from working with us and the wider business.
- Competitive salary.
- Flexible working with the opportunity to primarily work remotely; office days will be in the London office.
Key Responsibilities
- You will collaborate with the reader revenue team to track key performance indicators, including building required reports and visualisations.
- You will proactively identify trends in metrics and deep-dive into areas of concern/opportunity.
- You will conduct analyses of subscriber churn trends across various cohorts, focusing on opportunities to increase lifetime value.
- You will work closely with our marketing team to champion campaign effectiveness, including valuable A/B tests to enhance performance.
- You will work with the wider analytics team to help develop our customer journey mapping and conversion attribution. Analyse and connect various customer touchpoints to guide effective strategies for conversion and retention.
- You will assist the head of newsletters with monitoring and tracking key performance metrics, generating reports to provide insights for product and editorial changes, and identifying opportunities for new newsletter products.
- You will help analyse app user data, lifetime value of in-app subscribers, churn levels and conversion rates to identify trends and make recommendations for improvement.
- You will communicate the results of analysis to stakeholders, highlighting issues and making recommendations.
- You will work with internal teams to maintain the accuracy and integrity of data sources. Monitor, identify, and correct issues in regular reporting.
- You will respond to any ad-hoc data requests, add value where possible and ensure that items are completed in line with business priorities.
Skills, Knowledge & Expertise
- The ideal candidate will have some proven experience as a marketing data analyst in an eComm or online subscription-based business, ideally within media or publishing.
- Expert knowledge and skills in using Power BI, Microsoft Excel, and other relevant business intelligence tools.
- Strong knowledge of key analytical tools & languages (SQL, Adobe, Google, Data Studio, Python)
- Proven analysis and insight experience using relevant tools and methods to source and analyse data from multiple sources.
- Highly proficient in interpreting data, extrapolating trends, and translating metrics into actionable recommendations.
- Proven ability to design and build performance reports to meet business needs.
- Strong planning and organisational skills to manage multiple tasks and deliver reliable analysis and reports to deadline.
- The skills to communicate effectively to all key stakeholders clearly, confidently and concisely.
- A proactive approach and a curious mindset.
- Drive to grow, develop and succeed professionally.
- Excellent attention to detail.
Job Benefits
- Competitive salary
- 25 days holiday + bank holidays + your birthday off
- Holiday buy scheme for extra flexibility
- Structured career progression & ongoing training
- Pension plan
- Employee Helpline counselling and advice
- Perks & discounts, including:
- Gym membership
- Cycle to Work scheme
- Eye care
- Retail discounts
- Team building days & annual volunteer charity day
Newsquest Media Group is an equal opportunities employer and welcomes applications from all community sections regardless of age, disability, gender reassignment, marriage/civil partnership status, pregnancy and maternity, race, religion or belief, sex, or sexual orientation. Our recruitment process will consist of various stages and activities. As part of our commitment to fairness to all applicants, we will take into account any adjustments that could help you.
About
A name you can trust - we’ve been a part of your community for generations.LOCALiQ is the name for all that Newsquest Media Group does today, from trusted local newspapers and websites to digital marketing services that can help you reach new customers as you’ve never been able to before.LOCALiQ is the name that combines your trusted local news brand with digital marketing.It hasn’t replaced the name of your local Newsquest newspaper and its website, but it encompasses everything we can offer.Those services include online advertising and best-in-class digital marketing, backed by data gathered from our 1.5 million local campaigns and 45 million monthly users.Put our experts to work for you, and we believe you’re hiring the best marketing partner a business can have.
Newsquest Media Group London, England Office
55/56 Lincoln's Inn Fields, London, United Kingdom, WC2A 3LJ
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