Wolverine Worldwide
Influencer, Social & Communications Specialist - Sweaty Betty
The Role:
- Be a guardian for the brand ensuring all influencer content is representative of our brand mission and values.
- Plan, execute and measure the success of influencer content, using tools such as Tribe to understand EMV, impressions, reach etc.
- Be a lead for our sisterhood network, cultivating relationships and always ensuring that the brand is seen in the best possible light
- Manage relationships within our Sisterhood Network paid partnerships, be confident in liaising with agents or directly with influencers to negotiate, compile briefs and be comfortable and confident speaking with our legal teams on contracts
- Deliver influencer content on time and on budget, managing relevant critical paths and informing internal teams of key dates and sign off meetings.
- Work collectively with other brand experts across Social, Growth and Product to ensure strategic alignment with influencer and PR briefs
- Work with the Global PR, Comms and Influencer Manager to plan seasonal requirements for influencers using your network to leverage existing relationships and cultivate more when needed
- Support our external PR agency to deliver Press Office services effectively
- Work collaboratively with other channels to deliver best in class influencer and PR initiatives that amplify Sweaty Betty
- Compile wrap reports post campaigns to showcase results
- Help to deliver and support the execution of unique and on brand influencer and community events utilising our large retail footprint to increase brand awareness.
- Be the influencer and community champion ensuring and influencers or creators adhere to our brand guidelines.
- Regularly meet and engage with influencers from an organic POV but also from our Sisterhood Network to ensure we are building strong relationships
- An understanding of the social landscape with experience in reactive content creation, e.g events, with additional experience specifically briefing and working with influencers on content
- Support the social team where necessary, attending relevant events or shoots to help create content to sit on our own channels
- Support the Global PR, Comms & Influencer Manager when working on the quarterly toolkits, demonstrating an awareness of how we respond to a brief based on campaigns and key brand moments
About You:
- Proven experience in influencer management
- An awareness and understanding of the PR and social landscape
- Culturally aware of the activewear market and the communities within it
- Positive attitude and a good energy
- An excellent communicator and relationship builder
- Excellent collaboration skills to work effectively with internal teams and external partners.
- Ability to support cross-functional projects and drive marketing initiatives.
- Happy to roll sleeves up and get stuck in – have a can-do attitude
- Attention to detail
- A genuine brand fan
- Experience of building communities both online and in person.
- Experience in events delivery and support
Our DEI Commitment
We are working to create a culture and team that represents our mission of empowerment. We want to celebrate our diversity, embody inclusion and create an equitable business. This means doing more and working harder to make the long-lasting changes necessary. We care about our people, our community and world.
We want to stand up for what we believe in and give our people a platform to use their voice. To actively listen and learn from what they have to say. This involves focusing on learning, development, and progression across the business. Being clear on the responsibilities we hold each other and to our community. It also means being committed to equal employment opportunities. Ensuring we consider ALL applicants for jobs and working harder to make our job advertising more inclusive.
Our DEI mission is "to embed diversity, equity and inclusion at the heart of our business. To create a culture of belonging that empowers everyone to be their best authentic self. We commit to celebrating different perspectives and to continuously learning, developing and challenging ourselves and our partners."
We know we're on a journey. And far from perfect. But we want to be a part of the solution to the problem. It might not be comfortable or straightforward. But if we weren't up for doing the hard work and breaking the mould, we wouldn't be Sweaty Betty. We are committed to working across our business and with our DEI committee & DEI Collective to be champions, allies and inclusive, always. Because when we say all, we mean it.
